How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Some associations are seeing exceptional member growth while other associations are seeing a decline. Not all associations are struggling to retain their members, but some are. The others are failing to remain relevant. Younger members and hiring managers will thank you!

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

eBook 104

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. So, how to keep these angry gods at bay?

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. Experience.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Measure Member Interest & Event Performance: Data Collection.

Tools 193

Reduce Member Anxiety with Clear Instructions

Smooth The Path

These folks use big gestures, and every movement leaves no doubt as to when it is your turn. Not all traffic directors are as easy to read. Each morning I strain to figure out what to do. Not knowing what to do produces anxiety.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective. It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns.

Beyond Testimonials: How to Unearth Great Member Stories

Associations Now

Every member has a story, but most people aren’t polished storytellers. An author and expert on business storytelling offers advice for turning raw member stories into tales that inspire. So it stands to reason that stories from members must be of some use to associations, right?

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce. How are they doing it?

High Pressure Tactics Do Not Work, Especially for Associations

Smooth The Path

Telemarketers are trained to add pressure until you give in. Realtors love to add just a bit more pressure when they say “oh, by the way, we are getting an offer on this property this afternoon.” We figure out ways to cut advertising out of our media diets altogether.

Association Brain Food Weekly: 5.10.19

Reid All About it

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. How to use FAQ pages to improve SEO.

FAQ 141

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience?

5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. How to Calculate Your Member Retention Rate.

Daily Buzz: Optimize Your Online Member Application

Associations Now

On one hand, it’s important to acknowledge that people don’t have time to fill out a lengthy application. What do you need in order to give them the member experience they want?” But don’t let data be an excuse to go crazy mining for information. “Be

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. 1.What do you need to promote across the year? How can you promote these product/service lines? Social media: Go where your members are.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be! Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.

Report 194

Association Brain Food Weekly: 6.14.19

Reid All About it

WBT Systems explains how association membership can be an antidote to the loneliness epidemic. Wouldn’t members always open emails from their association? shares the benefits of reading, according to science. How to have more epiphanies.

Association Brain Food Weekly: 10.5.18

Reid All About it

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

DC 141

Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. – How to Build an Amazing Volunteer Recruitment Strategy. Blab is easy to use.

Association Brain Food Weekly: 12.2.16

Reid All About it

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Want to read more? Ok, on to the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 12.2.16

Reid All About it

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Want to read more? Ok, on to the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. NiUG members only.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members. Iteration is purposefully embedded in the process to continuously improve and refine.

Team 130

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

LMS 60

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.

Association Brain Food Weekly: 3.14.16

Reid All About it

Most webinar hosts send a link to the recording to all registrants. Rebecca Achurch joins Association Chat to make project management more…er, manageable. Learn how to present a business case to your leadership for adding digital events to your offerings.

9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

LMS 52

3 Mistakes to Avoid During Member Onboarding

Associations Now

Common missteps or incorrect assumptions can jeopardize new-member relationships. The author of Retention Point , a new book on how to establish lasting connections with members, identifies three common errors organizations make in the onboarding process.

Association Brain Food Weekly: 11.4.16

Reid All About it

How many times have you asked yourself that? The only problem with flow is when I forget to set a timer to get up every 30 or 40 minutes to stretch my legs and get some fresh air. Before I get to the list of webinars, how about some good reads?

Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I’ll be happy to feature it as long as it’s not too product-centric.

LMS 141

Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I’ll be happy to feature it as long as it’s not too product-centric.

LMS 141

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? Don’t you want to know? She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.”

Tips for Enhancing Membership Value

Association Adviser

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. Click to watch David Lewis of AASBO and Lauren Hoffmann of the Mid-Atlantic USTA share their best tips for enhancing membership value. Leverage member expertise.

Tips 63

Your Brand is Your Association’s Lifeblood

Association Adviser

There is someone out there who claims to do it better, faster and cheaper. Here’s how a few of Avrin’s solutions can help associations strengthen their brand and increase non-dues revenue. What valuable experience are you offering to members who join your association?

Association Brain Food Weekly: 9.6.19

Reid All About it

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? They explain how to earn and reward learner loyalty. Another person who has dedicated countless hours to the association community is KiKi L’Italien. How to respond?

Challenges Continue, but Membership Stays Strong

Associations Now

Whenever I talk to someone in association membership, I always like to ask, “What’s keeping you up at night?”. Add to that the fact that forces beyond our control, including market, technology, and social shifts, have the power to change the look and feel of membership as we know it.

Association Brain Food Weekly: 11.2.18

Reid All About it

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? He even provides “actions for today” to get you started.

How Journalism and Associations Can Solve the Membership Puzzle

Associations Now

As news organizations consider new models, there’s a unique opportunity for associations and journalists to team up and solve common membership issues. Collaboration within the association community is certainly a good thing, but sometimes it helps to get outside your bubble.

Join?Aptify at ASAE Annual Meeting for a walk in the park?

Aptify

thousands of association professionals and industry partners gather to share new ideas, trends, and best practices. At the ASAE event, association professionals like you s ecure the future by learning, connecting, and achieving more while working together to forward your mission. .