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How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

The picklers I know are all about pickling – from eggs to cukes to fruits. Come to think of it, it might not just be a Midwestern thing – Portlandia’s “We Can Pickle That,” anyone?) Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances.

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. So, how to keep these angry gods at bay?

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. Objective #3 - Revenue.

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Measure Member Interest & Event Performance: Data Collection.

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Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

For example, when a new member joins your association, your AMS shoots that piece of data over to integrated software. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. Time to Start). How, you ask?

Beware of Dogfooding in Association Management

Association Subculture

It''s the non-dues revenue nightmare that has gotten more than one of us in trouble over the years. They tell us they want things like this and we give it to them and they don''t participate! Depression: "How could we have gotten this so wrong? members) want.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser. Relevant content alone is an incredible member benefit.

Association Brain Food Weekly: 5.10.19

Reid All About it

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. How to use FAQ pages to improve SEO.

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Association Brain Food Weekly: 5.3.19

Reid All About it

I remember how mystified I was by the business of residential construction when I first started working at the National Association of Home Builders. It’s frustrating to have member and event attendee data spread out across the organization in different databases.

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Association Brain Food Weekly: 3.20.20

Reid All About it

I’ve got more to share than usual—I think that might be a pattern for a while. Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Emerging member needs. Host: When & How.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Tip: Tap into tools that support the collection of comprehensive member data.

Association Brain Food Weekly: 5.17.19

Reid All About it

Colleges isn’t the only path to success these days. Many young adults are finding other ways to obtain the skills and knowledge they need to succeed, including credentialing programs. You can perhaps transform lives in ways you hadn’t considered up to now.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be! Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.

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Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. – eLearning Strategy, Tactics & Responsive Planning. – 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles.

Association Brain Food Weekly: 5.24.19

Reid All About it

They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing the winners’ success stories. Are you an association content strategy professional—or wannabe?

Association Brain Food Weekly: 8.22.16

Reid All About it

“ I’ve got the sweetest hangover, I don’t want to get over… ”. This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. But what if you aren’t seeing the results you want to see? Improve member retention.

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Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list? Nine ways to convert webinar leads into sales.

Association Brain Food Weekly: 12.2.16

Reid All About it

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Want to read more? Ok, on to the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 12.2.16

Reid All About it

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Want to read more? Ok, on to the list of this week’s free webinars and learning events.

5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. We know, we know… you have your reasons for wanting to switch your AMS, but what are they? To Switch or Not to Switch?

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Association Brain Food Weekly: 10.5.18

Reid All About it

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy.

Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. NiUG members only.

Association Brain Food Weekly: 3.14.16

Reid All About it

Most webinar hosts send a link to the recording to all registrants. Rebecca Achurch joins Association Chat to make project management more…er, manageable. Learn how to present a business case to your leadership for adding digital events to your offerings.

The Reporting Trick that Makes Association Data More Useful

Higher Logic

They can see both how single members are interacting with their organization and view association-wide results. Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations.

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Association Brain Food Weekly: 10.20.17

Reid All About it

Listen to Higher Logic CEO Rob Wenger talk to DelCor Technology Solutions founder and CEO Loretta DeLuca about the deal. As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates.

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] Member Experience.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? Don’t you want to know? She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.”

Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I’ll be happy to feature it as long as it’s not too product-centric.

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Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I’ll be happy to feature it as long as it’s not too product-centric.

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Association Brain Food Weekly: 6.14.19

Reid All About it

WBT Systems explains how association membership can be an antidote to the loneliness epidemic. Wouldn’t members always open emails from their association? shares the benefits of reading, according to science. How to have more epiphanies.

Association Brain Food Weekly: 11.15.19

Reid All About it

They also suggest questions about integration to ask your shortlist of vendors. I did but now I know better thanks to this post from MemberSuite about the seven hidden costs of a pseudo SaaS AMS. We added chopped lettuce and tomatoes to our gyros. Listen to client case studies.