Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select. Use qualitative insights to show you how to meet your goals.

Member Research 76

Member Research Revenue Tools Member Engagement 76

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Wondering how to serve members better? They will tell us.

Member Research 94

Member Research Survey Marketing Products 94

Smooth The Path

AUGUST 2, 2016

A new way to think about why member join. Members leave associations without a sound. Curious about how to get back in sync with your members? This style of member research might be right for your association’s goals. The post How Often are We Out of Sync with Members?

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

AUGUST 30, 2016

Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Explore how to build a personal brand that showcases you as an expert.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Related: How new members are prompted to engage. The new member engagement rule of three. How to exponentially improve member engagement at any association.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Here is another way to look for gaps in your association’s value proposition. Stage Two: Team Success. After professionals achieve personal success, they start focusing on team success.

Association Value 84

Association Value Team Industry Member Research 84

Associations Now

AUGUST 9, 2019

So, how to get around dark social shares? If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. The Hootsuite blog explains how to make the algorithm work for you. — Keith R. MeetingsNet explains.

New York 88

New York Social Media Price Content 88

Associations Now

MAY 3, 2019

What exactly this plan looks like will depend on your association, but it should include items such as how to properly enter data into the system. To avoid this abundance of old data, you’ll want to annually ‘sweep’ your member database of member data that is no longer relevant. As for outdated data? Get rid of it. “It

Process 81

Process Certificate Tips System 81

Reid All About it

JULY 9, 2021

Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Learn how to send emails that people actually want to open, leverage proven strategies and tactics for writing conversational emails, and measure and optimize your conversational email results. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Clean Your List. — Business 2 Community (@B2Community) January 26, 2019.

Member Research 85

Member Research Strategy Sample New York 85

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

MAY 21, 2017

I’m a first-time attendee, and I don’t know how to navigate your conference. These six insights were straight from member research, and I have three more for you. How to prepare the ambassadors of your association. I don’t use what I’ve learned at the conference back in the office.

Conference 104

Conference Social Media Leadership Member Research 104

Associations Now

AUGUST 27, 2018

Also: how to avoid awkwardness when meeting people. Event Marketer breaks down five strategies for how to bring the technology to your conference. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. Is it time for a process audit?

Social Media 58

Social Media Recruiting Recruitment Report 58

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be. How do you do this?

Organization 108

Organization Member Engagement Member Experience Video 108

GrowthZone

JUNE 28, 2017

Melynn Sight details how to evaluate your organization’s value proposition message for members. Member needs and your organization’s strengths can change over time. Here’s how to determine if your value proposition needs a refresh, and ideas on how to do it. Have your member’s biggest worries or needs changed?

Survey 60

Survey Tools Maine Examples 60

Smooth The Path

DECEMBER 14, 2015

Knowing this the retailer can pick who they want to serve and plan how to serve them best. Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments.

Survey 68

Survey Member Research Industry Member Experience 68

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. Get rid of the fear of failure by learning how to take risks. Inspiring Innovation in Your Association Takeaway.

Innovation 100

Innovation Membership Management Process Products 100

SCD Group

MAY 6, 2014

The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. This association is just one of many examples why five of us are leading a session at the 2014 ASAE Annual Meeting titled, “Why Boards Fail and How to Fix Them.” What do you think?

Case Study 40

Case Study Newsletter Member Research Leadership 40

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. Our members are solving tough business problems and need to practice their creative skills AND they need to learn how to help others in their organization be creative as well.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

NOVEMBER 29, 2016

What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. We’ll hear about how to change a culture and how to set up the right processes.

Conference 60

Conference Innovation Committee Team 60

Smooth The Path

OCTOBER 2, 2016

Likely it is the coordinator that is talking to members each and every day. They know what the common questions are, they know what interactions with the association are frustrating, and they have ideas about how to solve these issues. How to get the most out of your next association brainstorm. Learn about member’ why.

Innovation 119

Innovation Process Project Products 119

Associations Now

MAY 4, 2016

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. For associations looking to better attract and engage members, the answer is better data.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

OCTOBER 4, 2016

Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Learn why they are engaged and you will see how to engage everyone else.

Price 127

Price Products Member Experience Communications 127

Associations Now

JUNE 11, 2013

It looks like everyone has found how to make things work. “It It looks like everyone has found how to make things work,” said Erik Schonher, vice president at MGI. Many associations are reevaluating programs and services to determine the most efficient ways to run their organizations and how to best serve their members, Schonher added.

Report 40

Report Survey Member Engagement Member Research 40

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Even worse: You’ve been called to your CEO’s office to update her on how things are going. “Attendance isn’t as projected.”

Boston 40

Boston Project Social Media Communications 40

Smooth The Path

MAY 23, 2017

Related: How to exponentially improve member engagement at any association. If you are thinking “oh no, we are a Day 2 association” we can explore ways to get the organization firmly back to Day 1. I am happy to bat ideas around. 3 levers of opportunity for associations who are preparing for the future.

Project 89

Project Conference Strategy Member Engagement 89

MemberClicks

FEBRUARY 29, 2024

No one is born knowing how to lead an organization. Appointing an Executive Committee The board of directors will appoint the members of the executive committee. Most have between three and seven members. Research indicates that a seven-member committee is just the right size for optimal decision-making.

Committee 52

Committee Strategy Leadership Communications 52

Smooth The Path

JANUARY 17, 2016

Let’s get really clear about our project goals and then our research goals so we can make sure the method we choose helps us reach those goals accurately.

Survey 60

Survey Software Project System 60

Fonteva

AUGUST 15, 2019

This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing member research. Start increasing member engagement today! Data-driven decisions. Don’t miss out on Fonteva’s association management platform.

Association Software 40

Association Software Software Tools System 40