Daily Buzz: A Better Strategy for Member Research

Associations Now

Don’t just lean on one type of research over the other. Doing research on your members’ needs? You might find that relying on a single method of research doesn’t tell the full story. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link].

How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Some associations are seeing exceptional member growth while other associations are seeing a decline. Not all associations are struggling to retain their members, but some are. The others are failing to remain relevant. Younger members and hiring managers will thank you!

Daily Buzz: Google Analytics Spreads to Images

Associations Now

Also: how to avoid awkwardness when meeting people. Now, Google is making it easier to track those statistics in an upcoming Analytics update. The data may help you get a better feel for where to allocate your marketing budget. For example, rather than “Nice to meet you!”