article thumbnail

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

article thumbnail

Ngage Management President & CEO Tobi Lyon Selected as 2022 ATHENA PowerLink Recipient

Ngage Management

As APL recipient Lyon will gain direct access to expert mentors offering an estimated $25,000 value of business consultation services regarding business growth strategies over the next 12 months. “I The challenge Lyon and her growing team now face is how to continue to grow the business in a highly competitive marketplace.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 1.22.21

Reid All About it

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

article thumbnail

Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. How to be more productive working from home: 9 rules for the “now normal.” Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

article thumbnail

Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. More info/register.

article thumbnail

The Impact of Marketing and Public Relations on Associations

Ngage Management

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Interested in a specialized public relations strategy for your association?

article thumbnail

The Effects of COVID-19 on Associations: Why failing matters more than ever

Association Success

“This is part of what associations are built on,” said Donna Oser , President and CEO of the Michigan Society of Association Executives. “We As the world tries to figure out how to handle the effects COVID-19 has had on their industries, innovation – planned or not – has meant rapid change in a number of associations.

Michigan 148