Spark Consulting

MARCH 22, 2017

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry. Millennials share many attitudes that differ from their elders.

millennials 150

millennials America New York Recruiting 150

Membersuite

JANUARY 24, 2023

When you show Gen Z how your association can help them live these values, you have a better chance of drawing them closer as attendees, customers, and even as members. 5 More Gen Z Values—and How To Appeal To Them Generation Z was born between 1997 and 2012, making them about 10 to 25 years old. Another popular platform is BeReal.

millennials 144

millennials Social Media Discount Newsletter 144

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Strategic partnerships.

LMS 256

LMS North Carolina Recruiting Recruitment 256

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. This set of tip sheets will help your association recruit and engage them.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. Gallup reported that 72% of the surveyed Millenials stated their engagement elevated when their supervisor took on a mentoring role.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in?

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Nimble AMS

SEPTEMBER 23, 2022

How to elevate your stakeholders to think like innovators. Here’s how to get started: . In Tableau’s Building Data Literacy Guide , 80% of employees report they’d stay in their job if they were trained in technology. First , have staff creat e reports and dashboards with simple point-and-click actions. B oard members.

Innovation 115

Innovation Technology Tips Member Experience 115

WBT Systems

JANUARY 3, 2017

The article noted that the key benefits that millennials want from associations are job opportunities, credentials and training, and while other membership groups prioritized different benefits, job opportunities and credentials were important across the groups. Association Learning Technology: Resources for Planning.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

FEBRUARY 23, 2024

TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Learning subscriptions. Social fitness. 1 CAE credit. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Community Will Grow Your Association.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. What is Member Engagement? The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Marketing to Gen Z and millennials. Hybrid/remote teams.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. 10 Association Communications Stats + Membership Tips. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.

Communications 287

Communications Tips Content Tools 287

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. This creates champions who know how to cultivate and encourage community conversations online.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Associations Now

MARCH 1, 2019

Why do Millennials and Generation Z let their association membership lapse? 37% reported a decline in benefit or quality offered and 29% reported it became too costly. See what #youngmembers told us about how to retain them in your association. Not all chapters handle member recruitment equally.

Revenue 72

Revenue millennials Certificate Team 72

ISAE

JANUARY 17, 2024

Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. According to NPOInfo’s charitable giving statistics report, older generations still make up the majority of association members at 34%, while Millennials and Generation Z combined make up just under 30%.

Cost 52

Cost Review Software Member Experience 52

Reid All About it

JULY 28, 2017

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Look how great, Forbes gives me a quote of the day and a FREE BANNER AD before I am able to read the article I came here to read,” said no user ever. *All Learn How to Take Your Email Game to the Next Level.

Chicago 150

Chicago Washington DC Social Media 150

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. Like last year, two-thirds of associations (68 percent) reported renewal rates of 80 percent or higher. And there’s good generational news too.

Certificate 79

Certificate Survey Recruiting Recruitment 79

YourMembership

FEBRUARY 27, 2014

These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How the serve an evolving membership, specifically the need to address generational changes within their member structure. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

Higher Logic

JANUARY 10, 2017

And, because you’re responsible for relationship upkeep, content, facilitation, reporting, etc., The second type is perception bias , which occurs when you form an opinion about a group that makes it difficult to fairly assess an individual within that group – think about how Baby Boomers view Millennials and vice versa.

Guidelines 120

Guidelines Class millennials Examples 120

Reid All About it

MAY 15, 2020

Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. How to Go Virtual (While Still Creating an Engaging Experience). Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Usability testing. Quick hits. Neil Patel ).

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

JUNE 28, 2017

They’re breathing down the necks of millennials, and associations need to think strategically about how to recruit this next generation, which is just beginning to enter the workforce. The platform now allows you to create and submit custom filters in the app, reports TechCrunch. Do you have plans to win over Gen Z?

Vermont 53

Vermont millennials Survey Recruiting 53

Association Adviser

FEBRUARY 7, 2018

Fundraisers, who manage relationships with donors that range from those who give $25 one time to those who make six- and seven-figure legacy contributions, have figured out how to make everyone along that continuum feel known and appreciated in a way that’s commensurate with their giving level. Bonus tip: use Facebook ads. A certain degree?

Social Media 73

Social Media Recruiting Recruitment Software 73

Reid All About it

AUGUST 9, 2019

After reading their post on how to get started with marketing segmentation , I’d have to agree. The instructions aren’t that great so I followed the instructions (but not the ingredients) in this recipe because it tells you how to avoid the dreaded BURN warning. The next step after segmentation is personalization. 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Associations Now

FEBRUARY 28, 2017

Associations are hungry for advice on recruiting millennials. Provide continuing education courses relevant to the industry, or keep them informed on how to use the latest tech tools and emerging platforms. Don’t Forget Baby Boomers. https://twitter.com/membersuite/status/836592060979363841. Other links of note. Rumor has it.

millennials 40

millennials Recruiting Recruitment Revenue 40

Association Adviser

FEBRUARY 7, 2018

Fundraisers, who manage relationships with donors that range from those who give $25 one time to those who make six- and seven-figure legacy contributions, have figured out how to make everyone along that continuum feel known and appreciated in a way that’s commensurate with their giving level. Bonus tip: use Facebook ads. A certain degree?

Social Media 64

Social Media Recruiting Recruitment Software 64

Association Adviser

JUNE 17, 2014

Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates. It’s also a great recruiting tool, added Smith. According to researchers, Millennials want to “roll up their sleeves and experience the world. ” See this Did You Know feature in for more.

millennials 60

millennials New York City Ohio Recruiting 60

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. You learn what makes them a good fit for your organization and how to engage their interest by exploring attributes such as: Demographics—Segmenting by age, location, socio-economic information. How each of these audiences consumes content is another defining characteristic.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . At a recent panel discussion, Barkan described how he finally convinced his client, The International Coach Federation (ICF), to increase dues for the first time in 10 years. 1 source of information — up from 28 percent in 2011.

millennials 60

millennials Ohio Proposal California 60

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. The weekly list of free educational events and resources for the association community… Professional development and membership.

Certificate 39

Certificate Innovation Education Process 39

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Reid All About it

MARCH 3, 2023

Learn how to know which channels are right for your event and organization and how you can use new channels to tell your brand story and promote your events. Learn how to leverage data analytics, marketing automation, and other cutting-edge tools to increase engagement, retain members, and drive revenue growth. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39