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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
AA: Ho w does it help your association recruit and retain more members? If so, how did you choose that partner? AK: RFPs and proposals were sent to five branding firms we felt could meet our needs. An initial proposed name that spoke to our essential value of advancement didn’t quite fit the mark.
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