How To Write An Amazing Nonprofit Newsletter + 5 Inspiring Examples

Wild Apricot

Nonprofit newsletters are vital for engaging your members. Here are tips to help you write your very own nonprofit newsletter with examples

How to Write a Newsletter Your Members Will Actually Want to Read

Wild Apricot

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read

Five Tips for Improving Your Email Newsletter Workflow

Associations Now

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.” How to do that?

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? Marketing stunts aren’t easy to pull off.

How to Get Association Members Volunteering

Higher Logic

Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. But how do you get members to start volunteering?

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How to Create a Strategy That Includes Everyone

Associations Now

Without engagement from all stakeholders, your grand plan for a new strategy is likely to fizzle. Fixes to the problem don’t come easy. One possible path, suggests strategy consultant Dave Algoso, is to think of strategy less as a specific goal and more of a process.

Association Basics: How to Write a “Year in Review” Newsletter

MembersClicks

With 2018 around the corner, it’s important for your association to show what was accomplished in 2017. One of the easiest ways to do that is to write a newsletter to recap your association’s year. This newsletter should cover the big highlights of 2017 as well as include your association’s updates for 2018. We think that this little newsletter can have a big impact.

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

What's in a Newsletter?

Cvent Association Tips

We know that most associations send out a newsletter on a periodic basis, both electronically and on paper. It's become a basic practice to do so - so basic that many of your readers probably take it for granted and only glance over the content each issue.

Daily Buzz: How to Explain Mistakes to Members

Associations Now

How you handle talking about those mix-ups can pave the way to better member relations. And when they do happen, it’s important to be transparent with members about the error—and how you’re going to fix it. Get these three things right and to see results.

How to Continue the Conference Learning Experience

WBT Systems

Attendees aren’t likely to retain the information they take in during those few days packed full of sessions. They end up getting overwhelmed with new information and falling victim to the forgetting curve—which means they will forget 70 percent of what they ‘learn’ within 24 hours. The rest can’t afford to go, can’t take time away from work, or don’t see the appeal. Make a plan to help attendees move that finish line. Give attendees a call to action.

How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple. Instead, they’ve come to expect it. How Does Amazon Personalize?

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How to generate Twitter leads using automation

SocialFish

And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. want to present at”.

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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. Before you invest too much in developing and marketing an online course, first find out if there’s an audience who is willing and able to spend money on the course. 5 Steps to Validate an Online Course Idea.

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Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our members?” We tend to put the how or what before the who. From data collection to analysis.

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How To Craft A Better Brand Story

SocialFish

Too often we get caught up in communicating the tangible features and benefits: Sign up for the weekly newsletter showcasing what is new in the industry. Respond to this benchmarking survey and get the results for free. Do you want to improve your association’s brand story?

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How to Create an Effective Welcome Email Campaign for Your Online Community

Higher Logic

We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined. How many of those welcome emails can you remember now? You have to make the newbie feel welcome, informed, and provide actionable next steps.

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How to Increase Participation in Your Online Community Using Social Psychology

Higher Logic

I’m miserable at all types of computer coding, but I learned basic HTML at my first job out of college – not because I wanted to learn, but because all my colleagues knew HTML. They thought I should too and every day they’d remind me to try Codecademy for free lessons.

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How to Make Sure Emails Get Through to Your Members

GrowthZone

Sending emails without consideration to how they impact your organizations and your members is risky. Low open rates, deletions without opening, or moving an email to junk are a few negative signals email filters look for. Keep the subject line is inviting brief and to the point.

How to Master Infotainment in Your Digital Content

Higher Logic

But writing an 800-word article on a topic of your interest isn’t enough to engage your members these days. Content may be king (or queen, or fearless overlord – whichever moniker you prefer), but your topic, and how it’s presented, must interest your audience.

How to Deliver Epic Content

Slice-Works

In part 1 , I reviewed how to create compelling and audience-focused content. In this post, we’ll cover how to effectively circulate, measure and adjust your content. Consider ways to cross-market your print or electronic content in other forms of media.

Teach Your Members How to Build a Learning Habit

WBT Systems

But how many set aside time on a regular basis to learn? Members who value learning enough to make it a habit don’t learn because an employer or licensing body demands it. They’re intrinsically motivated to learn. They’re even willing to invest their own time and money in professional development if their employer doesn’t. Listening to podcasts. How to Help Your Members Develop the Learning Habit. Nurture the Motivation to Learn.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. When we see someone like us or someone we like, respect, or trust do something, we’re more apt to do that same thing ourselves. We want to do what others in our ‘tribe’ are doing. Next, figure out how to connect the influencer to one of your educational programs.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. But how do you get data? Work with your data piece by piece and shape it into information that’s easy to interpret.

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How to find your people on the social web – fast!

SocialFish

We’ve stumbled across something new and very exciting (hat tip to Jay Baer )! We’re always talking to organizations about how listening on the social web will tell you where your members and stakeholders are. Flowtown is a new tool that allows you to drop in your member email list and it will tell you where everyone is on the social web. Click on the picture below to see it properly, and read Jay’s post for more explanation.

How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. 5 Ways to Get Customers to Sell for You.

Stronger by Association: How to Start an Association

AMR Management Services

How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. objectives in place, the founding affiliates took steps to put their. Pages.

How to fix the highest barriers to engagement

SocialFish

I work with clients using all types of community platforms, and I can point to five engagement-busters that affect all organizations, no matter what platform they’re using. Stuff you can do to ensure you have sufficient email hitting your members’ inboxes….

Stronger by Association: How to create a memorable recognition.

AMR Management Services

How to create a memorable recognition and awards program for your association. An association will want to keep top of mind how to publicize the program in order for the association and the award recipients to gain the most benefit. Delivered to your inbox.

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout? The post Association Staff Stretched to the Limit?

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How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

What does it take to make a seven-figure income from online courses? When you provide free content like webinars to your target audience, you earn their goodwill and a reputation as a valuable source of information. Benefits of adding webinars to your marketing plan. Amy Porterfield uses webinars to strengthen the “know, like and trust factor” with her target audience. How to use webinars for lead generation. What opportunity are you bringing to them?

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How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

How to build a fanbase and turn it into your superfan community.

Disciple Media

How to build a fanbase? So, the question “How to build a fanbase?” And finding the answer to this question will help you build a fanbase by encouraging you to think of them differently. Here’s the question: How do I turn my fanbase into a community?

What’s That Sound? How to Build Buzz Around Your Annual Meeting

Associations Now

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. You can’t just build it, ignore it, and then expect everyone to come as the annual meeting approaches.

A Few LinkedIn Tips for Associations

Cvent Association Tips

For many associations, LinkedIn is a natural fit for engaging with members because its purpose is to facilitate the advancement of individual careers as well as businesses. Make sure to fill out your business profile with a description, your website URL and a picture.

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How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. If you are looking for help on becoming one of them, this post is – sadly – not going to help you. Creating newsletters.

Ask A Strategist: How to Get Buy-In from Your Boss to Test Subject Lines

Informz

As the Strategic Services Manager at Informz, I often find myself hearing the same questions asked repeatedly from clients in all different industries, so I’d like to introduce our newest series on the blog: Ask A Strategist! So, why would someone NOT want to test?

Hawaii Five-O & Monopoly Show Associations How to Engage Members

SCD Group

For tonight’s (1/14/13) showing of Hawaii Five-O, CBS invited viewers to vote on which ending they wanted for its show. Many people now are watching TV with a companion device (known to many as the “second screen”). So, what does this have to do with associations?

Are Your Creepy Pitches Spooking Your Supporters? Pitch Fail and How To Fix It!

Beth Kanter

She is offering to fix your pitch. The three pitches that are most in need of fixing will receive a free copy of Pitchfalls: why bad pitches happen to good people. Dear Reader, I know we don’t really know each other, but I have a quick favor to ask. How very Mad Men of you.

How To Get Started Thinking About Online Peer Learning Communities for Nonprofit Professionals

Beth Kanter

” The idea was to get folks who do social media for nonprofits sharing best practices about social media adoption and culture change by balancing brief c ontent delivery with lots of interaction. Another person said, “It’s ideal to have a team rather than a single person.