How to Write and Distribute a Nonprofit Press Release

Wild Apricot

Looking to write a nonprofit press release and aren't sure where to start? Here's everything you need to know + examples and a free template

The Complete 2018 Step-by-Step Guide On How To Write A Press Release

Jamie Notter

In order to ensure the maximum effectiveness of your press release, you will want to make sure that they conform to certain generally accepted formatting practices. By following the press release format guide below, you’ll increase the reach and popularity of your company. But first, what is a press release? As a first step, you’ll want to alert whoever is reading the press release when the news is “officially” available.


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Writing a Press Release for Associations


The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. Download How to Write an Association Blog People Will Read. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic. For Immediate Release” under the date.

Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. No news is not always good news, especially when you’re trying to generate some much-needed publicity for your association. When evaluating a press release, the most important information journalists look for is.

ASAE Reveals 2020 Gold Circle Awards Winners


With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. To join the virtual celebration use [link].

Thanks For Playing: What I'm Reading

Thanks For Playing

skip to main | skip to sidebar. Want to reward your readers? How about a cookie ? Do you do press releases? Secret to success ? Stop trying to be everything to everyone. Im on a Barbara Ehrenreich kick lately, having just finished Complaints and Disorders and now moving on to Global Women. Subscribe to: Post Comments (Atom). Always the Last to Know: Lost Type. Always the Last to Know: KDP.

How to Create an Association Crisis Response Plan


Crisis response planning is something most organizations don’t want to think about. The intent of crisis communications is to strategically restore and preserve an organization’s reputation. Even though it might not be a “fun” process to write a plan, it is crucial if you want to be ready to mitigate an issue. The goal is to not only limit the amount of harm to the association’s reputation, but also to make sure it does not affect member retention.

How to Keep Your Employees in 2017

Associations Now

Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release.

How to Find the Best Association Event Speaker


To stretch every dollar, they often solicit sponsorship’s and donations. From daily operations to special events, the funding challenge is ever present and a little creativity can go a long way in increasing member engagement at little to no cost. Often times, bringing in a speaker to an event helps increase attendance and engages attendees. There are a variety of subjects that appeal to plenty of people. Send out your speaker request to everyone.

How to Keep Employees Focused When Stress Levels Are High

Associations Now

Here’s how you can support your staff’s wellness while keeping them on task. In October 2016, the American Psychological Association released its annual Stress in America report , which found about half of Americans were stressed over the presidential election. out of 10—due to concerns over politics, terrorism, personal safety, and police violence. Mitchell said the best solution is again to remind staff of their purpose, rather than limit phone or internet usage.

Stronger by Association: How to create a memorable recognition.

AMR Management Services

How to create a memorable recognition and awards program for your association. An association will want to keep top of mind how to publicize the program in order for the association and the award recipients to gain the most benefit. Also, it is important to keep the program fresh and exciting for members. Below are a few ideas to help in these areas. Also, it is helpful for the tools to be in one place and easy to access.

You’ve Got to Read This: August 23, 2011

Reid All About it

But enough about life for now, let’s get back to business. Make it a habit to capture post ideas whenever and wherever you get them — in a computer file, on a notepad or in your phone. The more you train your mind to listen, the more ideas you’ll get. However, many people on Twitter don’t know how to use it, don’t give a hoot about their followers or suffer from a combination of the two. Peter Shankman lists The Top 10 Things That Need to Die on Twitter.

World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

As concern about the coronavirus grows, the World Health Organization recently released a report with recommendations about keeping attendees safe at large events. Go to the Issue Roundup on Planners also need to consider the longer-term impacts if an attendee falls ill.

Working with the Media

Associations Live

Participants discussed how to tell your story to the news media, leveraging media resources to "get the word out" about all the great work your organization is doing and the importance of PR in your organization. When working with the media, here are the top 10 things you need to know, a list created by Weber Schandwick What is newsworthy changes. Get to the point. Make it easy to tell your story. Include live links in your press releases.

New Report Examines How Millennials View Leadership

Associations Now

It also gives cross-generational recommendations on how to ensure that millennials become successful leaders. workforce , are an interesting group to study. But a recently released report—“ Divergent Views/Common Ground: The Leadership Perspectives of C-Suite Executives and Millennial Leaders ” [PDF]—from The Conference Board, Development Dimensions International, and RW2 Enterprises does just this. However, the research also brought to light key differences.

Building an Association Crisis Communications Webpage


Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. Determining the how or why of an occurrence typically isn’t the top priority. Make it easy for readers to find information. Links to press releases.

Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. To serve your audience well, you have to know them. Crunch your customer data to find patterns in demographics and interactions.

2015 Association Management Trends and Important News from YM

YourMembership Blog

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as YourMembership proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products. AMS, LMS and Job Board technologies have proven themselves in the association marketplace, but what about the new offerings we’ve yet to consider? Be sure to download your copy today.

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

Also: how to make the most of your AMS. Here’s another thing to add to the to-do list: Look into green initiatives. Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. But don’t just hold on to the data once you have it.

From Purgatory to Pioneers: Rebooting Associations

Reid All About it

Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. Your Future Depends On It , he described five massive movements that have changed how we interact with organizations, yet many organizations are doing much about it. Mitch introduced us to someone who might change how we think about connecting with members. You don’t need an Amazon budget to do that. Press releases don’t belong on Facebook.

Managing the Communications Plan for Your Association’s Virtual Event


After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. How to Communicate with Different Stakeholders .

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

This is the most important year for membership renewal and now is not the time to take your foot off the gas. Listen to this week’s episode for tips on how to prepare to have a successful membership renewal season this year and beyond.

Tuesday Buzz: Cloudy Days Ahead

Associations Now

New research by Gartner indicates that IT departments are embracing the cloud after years of attempting to ignore it. But in a new press release , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.

Girl Scouts Look To Boost Interest in IT Careers With New Cybersecurity Badges

Associations Now

To inspire a familiarity and interest in cybersecurity among girls, the Girl Scouts of the USA partnered with Palo Alto Networks to create 18 new cybersecurity badges. In fact, according to a Cybersecurity Jobs Report , there will be a shortage of 3.5 Yet, women currently occupy just 11 percent of those jobs worldwide, according to the Global Information Security Workforce Study [PDF].

NAACP Charts New Direction With National Listening Tour

Associations Now

The NAACP embarks on a listening tour to meet with local leaders and better plan its future in a new era of civil rights activism. I firmly believe that this tour will expand our reach, touch our people, engage more diverse audiences, and reinforce our focus on civil rights in this age of great political and social uncertainty,” Interim President and CEO Derrick Johnson said in a press release. Russell to The Associated Press.

Meet Chuck, the Beef Industry’s New AI-Driven Take on What’s for Dinner

Associations Now

The National Cattlemen’s Beef Association released a new virtual assistant to bring some beefy knowledge to your nearest smart speaker or phone. The beef industry’s latest marketing effort was announced on April Fools’ Day, but as far as we can tell, it appears to be the real deal. On Monday, the National Cattlemen’s Beef Association released a new virtual assistant, Chuck Knows Beef, to offer beef-cooking tips to users exactly when they need them.

Daily Buzz: Don’t Give Up Professional Development

Associations Now

Continuing education is often the first thing to go when budgets are tight, but it’s worth holding on to. When budgets don’t go to plan, typically one of the first expenses that gets cut is employee professional development. To figure out which type of education program is right for members of your team, Treyz suggests asking them this question: Where would you like to be in five years, and how can I help you get there?

Driving Engagement Through Thought Leadership


Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. This is critical in helping people connect your association with specific topics when looking for information, especially if they are trying to solve a problem. People want to hear from authorities. If you can provide knowledge, why not position yourself as an expert and drive greater awareness to your organization and its mission? Do you have a process to keep them engaged?

Daily Buzz: How One Association Is Re-Creating History

Associations Now

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. Also: how Google might be affecting organic searches. In celebration of the Professional Photographers of America’s 150th anniversary, its Massachusetts chapter will reconvene this Sunday to re-create the group’s historic first photograph from 1869. Trying to reach potential members through Google?

Best Benefit Ever: PR Help for Convenience Store Owners

Associations Now

Convenience-store owners will learn how to promote their businesses more effectively with a new public relations guide from their association. Good public relations is critical for business owners aiming to build relationships with their communities and customers. That’s why NACS, the Association for Convenience & Fuel Retailing is giving its members the PR training they need to foster positive media coverage and build goodwill.

New Program Will Educate Fitness Professionals on Parkinson’s Exercise Needs

Associations Now

Exercise can help people with Parkinson’s disease manage their symptoms, but certain adjustments need to be made in their workouts. A new association-led training program aims to educate the fitness community to meet those needs. Parkinson’s disease (PD)—a neurodegenerative disorder commonly marked by tremors, limb rigidity, and gait and balance problems—will affect nearly 1 million people in the United States by the year 2020, according to the Parkinson’s Foundation.

Plan for the News Cycle: The Benefits of Resource Pages

Associations Now

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. When a news story breaks that’s relevant to your industry, are you in a position to respond? In the press release, ABTA focused on glioblastoma, the deadly form of brain cancer responsible for his death.

Effort Highlights Speech and Language Services Available to Students

Associations Now

The American Speech-Language-Hearing Association launched a public-awareness effort, composed of new and repurposed content, to connect parents with services available to their school-aged kids. As students around the country prepare to go back to school, the American Speech-Language-Hearing Association wants parents to know about the speech and language services that are available to their children.

How One Association Changed Its Look from the Inside Out

Associations Now

To make those changes more visible, ORA rebranded. Here’s how they did it. Sometimes you need a new look to reflect the true you. Inside the unkempt flower girl Eliza Doolittle, snobby professor Henry Higgins saw a dormant rose who just needed some lessons in manners, phonetics, and dress in order to bloom. We’ve served restaurateurs and food service professionals for nearly a century,” according to an ORA video that accompanied the rebrand’s announcement. “It’s

Ohio 58

What’s the Best Way to Improve Event Apps?

Associations Now

New research from Eventsforce shows that more organizations are using event apps but that there are still challenges when it comes to adoption rates and measuring ROI. A look at how to improve both. For many associations, a conference’s traditional printed onsite guide is starting to be replaced—or has already been fully replaced—by an event app. According to a new Eventsforce study, “The ROI of Event Apps,” 57 percent of U.S.-

Monday Buzz: How Big Is Your Crowd, Really?

Associations Now

A new study suggests smartphones could provide a way to gauge crowd size more accurately. Plus: where to look for social updates from the 2015 ASAE Membership, Marketing & Communications Conference. Ever wonder how large a crowd actually is? A new study published in Royal Society Open Science finds that there may be a direct correlation between mobile data generation and group size, giving event and emergency planners alike a new tool to add to their repertoire. “We

Friday Buzz: How the Restaurant Industry Embraces Earth Day

Associations Now

The National Restaurant Association provides resources to help restaurants shrink their environmental footprints. Plus: In honor of Earth Day, how being earth-conscious can be good for business. Individuals and industries around the globe will take time today to celebrate our home planet as the sun shines on another Earth Day. And restaurants have a role to play, too. Tune into the UN live stream as countries unite to sign the historic Paris Agreement.

Association Brain Food Weekly: 6.20.16

Reid All About it

How to Leverage Webinars to Fuel Your Marketing & Sales Engine. This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process.

Leaning in a Little More: Venture Capital Group Spotlights Women

Associations Now

With a new study showing that 70 percent of entrepreneurs find Boston’s tech scene less inclusive than it could be, the New England Venture Capital Association is starting a conversation on how to improve the balance. The world of startups definitely has a reputation for not being equally friendly to both genders, but one association is trying to fix that. Webb, said in a press release. The association is working to change that.

MemCom Awards – could you be a winner?

Optimist Consulting

In addition to a great membership focused conference it was brilliant to see membership bodies being recognised for their hard work at the awards ceremony. I would encourage you to have a look and see if your organisation can enter this year. To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. how groundbreaking or valuable your solutions really are.