ASAE Reveals 2020 Gold Circle Awards Winners


With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. To join the virtual celebration use [link].

How to Keep Your Employees in 2017

Associations Now

Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. But how do you do it? I asked some association professionals for their ideas, and here’s what they had to say.

How To 100

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Daily Buzz: How One Association Is Re-Creating History

Associations Now

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. Also: how Google might be affecting organic searches. Trying to reach potential members through Google?

Partnership Builds Police, Community Relationships

Associations Now

To build relationships between law enforcement and their communities, Big Brothers Big Sisters of Greater Los Angeles is engaging the Los Angeles Police Department in its mentorship program. This year, the LA Rams are helping recruit LAPD volunteers.

Be a Social CRM Hero!


Just a quick recap of our How To Be A Social CRM Hero series so far. How To Apply Social to Education and Learning. Why do busy professionals turn to social media? How to Apply Social to Communications. How to Apply Social to Conferences.

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. How Does My Association Enter an Awards Competition?

Association Brain Food Weekly: 6.8.18

Reid All About it

They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue. to 6:15 p.m.

Advocating for a Better Legislative Flow

Association Adviser

Water is essential to life, and for the American Water Works Association , there may be no function more essential to its mission of “providing solutions to effectively manage water, the world’s most important resource” than advocating for clean, safe drinking water. Mehan details below how his department advocates for safer, more durable drinking water systems. My office works to maintain or increase federal financial support for SRFs.

Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The difference is the CEO of the small association is responsible beyond the level of leadership but also involved directly with implementation down to the administrative task. To my surprise, I lost one volunteer after another within my first year. Share to Twitter Share to Facebook.

MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

For over 22 years, I have had the privilege to work with my colleague Rick Whelan. So it was an honor to be a part of the award ceremony this week when he received the Award for Distinguished Achievement. Here is the press release on the award. Whelan oversees a company of 60 marketing specialists who together have the responsibility for the day-to-day strategic marketing and creative needs of 45 organizations in 16 states and the District of Columbia.