Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. No news is not always good news, especially when you’re trying to generate some much-needed publicity for your association. When evaluating a press release, the most important information journalists look for is.

How to Keep Your Employees in 2017

Associations Now

Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release.


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How to Keep Employees Focused When Stress Levels Are High

Associations Now

Here’s how you can support your staff’s wellness while keeping them on task. In October 2016, the American Psychological Association released its annual Stress in America report , which found about half of Americans were stressed over the presidential election. out of 10—due to concerns over politics, terrorism, personal safety, and police violence. Mitchell said the best solution is again to remind staff of their purpose, rather than limit phone or internet usage.

Stronger by Association: How to create a memorable recognition.

AMR Management Services

How to create a memorable recognition and awards program for your association. An association will want to keep top of mind how to publicize the program in order for the association and the award recipients to gain the most benefit. Also, it is important to keep the program fresh and exciting for members. Below are a few ideas to help in these areas. Also, it is helpful for the tools to be in one place and easy to access.

Plan for the News Cycle: The Benefits of Resource Pages

Associations Now

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. When a news story breaks that’s relevant to your industry, are you in a position to respond? In the press release, ABTA focused on glioblastoma, the deadly form of brain cancer responsible for his death. Tweeting a resource page.

World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

As concern about the coronavirus grows, the World Health Organization recently released a report with recommendations about keeping attendees safe at large events. Go to the Issue Roundup on Planners also need to consider the longer-term impacts if an attendee falls ill.

Working with the Media

Associations Live

Participants discussed how to tell your story to the news media, leveraging media resources to "get the word out" about all the great work your organization is doing and the importance of PR in your organization. When working with the media, here are the top 10 things you need to know, a list created by Weber Schandwick What is newsworthy changes. Get to the point. Make it easy to tell your story. Include live links in your press releases.

Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. To serve your audience well, you have to know them. Crunch your customer data to find patterns in demographics and interactions.

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

This is the most important year for membership renewal and now is not the time to take your foot off the gas. Listen to this week’s episode for tips on how to prepare to have a successful membership renewal season this year and beyond.

New Program Will Educate Fitness Professionals on Parkinson’s Exercise Needs

Associations Now

Exercise can help people with Parkinson’s disease manage their symptoms, but certain adjustments need to be made in their workouts. A new association-led training program aims to educate the fitness community to meet those needs. Parkinson’s disease (PD)—a neurodegenerative disorder commonly marked by tremors, limb rigidity, and gait and balance problems—will affect nearly 1 million people in the United States by the year 2020, according to the Parkinson’s Foundation.

Best Benefit Ever: PR Help for Convenience Store Owners

Associations Now

Convenience-store owners will learn how to promote their businesses more effectively with a new public relations guide from their association. Good public relations is critical for business owners aiming to build relationships with their communities and customers. That’s why NACS, the Association for Convenience & Fuel Retailing is giving its members the PR training they need to foster positive media coverage and build goodwill.

How One Association Changed Its Look from the Inside Out

Associations Now

To make those changes more visible, ORA rebranded. Here’s how they did it. Sometimes you need a new look to reflect the true you. Inside the unkempt flower girl Eliza Doolittle, snobby professor Henry Higgins saw a dormant rose who just needed some lessons in manners, phonetics, and dress in order to bloom. We’ve served restaurateurs and food service professionals for nearly a century,” according to an ORA video that accompanied the rebrand’s announcement. “It’s

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The Hourglass Blog: Culture Change is Hard Work

The Hourglass Blog

skip to main | skip to sidebar. They were very academic in their orientation, and invested a lot of their time and resources in creating, supporting and sustaining new training programs for their specialties. As it is for many such societies, training young residents to be the next generation of specialists was critically important to them. Who are they to tell me how to train my residents? Subscribe to: Post Comments (Atom).

Friday Buzz: How the Restaurant Industry Embraces Earth Day

Associations Now

The National Restaurant Association provides resources to help restaurants shrink their environmental footprints. Plus: In honor of Earth Day, how being earth-conscious can be good for business. Individuals and industries around the globe will take time today to celebrate our home planet as the sun shines on another Earth Day. And restaurants have a role to play, too. Tune into the UN live stream as countries unite to sign the historic Paris Agreement.

MemCom Awards – could you be a winner?

Optimist Consulting

In addition to a great membership focused conference it was brilliant to see membership bodies being recognised for their hard work at the awards ceremony. I would encourage you to have a look and see if your organisation can enter this year. To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. how groundbreaking or valuable your solutions really are.

Quiet Your Mind: Implementing Meditation in the Workplace

Associations Now

In recent years, the concepts of mindfulness and meditation have gained traction in the workplace as a way to keep employees healthy and productive. Quietspace Coaching Founder Judith Krauthamer explains how associations can benefit from and implement these practices. The Chartered Financial Analyst Institute recently introduced a unique member resource: a meditation guide, intended to encourage members to understand and learn its benefits.

Associations Make Back to School Healthy, Safe, and Easy

Associations Now

As part of their mission, associations often find ways to give back to their communities. This fall, organizations are facilitating the transition back to school. The sun sets earlier, the weather begins to grow cooler, and the homework starts back up. As kids head back to school, these associations are working to ensure it remains a safe, healthy place for them to learn. Domenech said in a press release.

Restaurant Group Dishes Up Grease-Control Toolkit

Associations Now

The National Restaurant Association released a toolkit aimed at helping its members learn how to best dispose of fats, oils, and grease. From leftover icing or sauces on diners’ plates, to the grease that accumulates on ventilation hoods, fats, oils, and grease (FOG) are found in every restaurant—and often end up in sewer pipes through the dishwasher or the floor drains, according to the National Restaurant Association.

Online Community Launched for Parkinson Disease Patients, Caretakers

Associations Now

The American Parkinson Disease Association’s new online community leverages these benefits to provide personal connections and information to those with the disease and their caretakers. This is a way that you could learn from others on how to be your own best advocate. The online community was created in partnership with Smart Patients , which provides online community services to patients and their families struggling with illnesses.

Nonprofits Get New Guidelines for Presenting Financials

Associations Now

More than two decades after issuing rules and regulations for nonprofits on how to present and share their financials, the Financial Accounting Standards Board hopes to simplify things for these organizations, as well as their donors, by issuing new guidelines. These include qualitative and quantitative requirements in the following areas: net asset classes, investment return, expenses, liquidity and availability of resources, and presentation of operating cash flows.

Skills Required for Today’s Association IT Managers

Associations Now

Here’s how associations can apply them to their own hiring processes. The only constant in technology is change, so how are associations supposed to keep up with it all? One way is to hire the right people, but it often can be difficult to determine which job candidates have the pertinent experience and skills needed to lead associations into the future. Randstad Technologies identified a handful of trends shaping the tech workforce.

Vanguard Client Spotlight: Associations in the News

Vanguard Tech

How telemedicine will shape the future of health.” I thought this would be a good opportunity to show how Vanguard Technology clients are changing the world (and using their websites to do it). Thank you to these fine organizations (and the rest of our clients) for letting us be a part of your mission and letting us design your website. As GigaOm pointed out, telemedicine is delivering care to individuals who otherwise would not have access.

Meat Association’s App Serves Up Regulatory Info on the Go

Associations Now

With the help of a new app and website, the North American Meat Association is helping to keep industry regulations within close range. This week, the North American Meat Association (NAMA) is taking a step to put the information within its members’ reach. Canada, and Mexico, has a new web offering called Meat Experts that’s designed to be a quick resource for those in the industry to get the answers they need to tough regulatory questions.

Rapid Response: APA Helps Parents Give Kids a News Break

Associations Now

It’s not just you: Recent news stories dominating TV and social media have been depressing and graphic—and especially scary for children, says the American Psychological Association, which reintroduced resources to help kids get through the rough stretch. There are tons of situations around the world and we hear about them instantly, so having these resources allows us to react instantaneously.

Drone Challenge Supports College STEM Education

Associations Now

The Academy of Model Aeronautics is partnering with the University Aviation Association to let college students get hands-on with drones through a new competition. After two successful years of hosting challenges for high schoolers, the Academy of Model Aeronautics has expanded its UAS4STEM program to include a competition for college students. AMA has partnered with the University Aviation Association (UAA) to host the first UAS4STEM Collegiate Challenge in 2018.

With New Administration, Government Communications Group Reasserts Members’ Role

Associations Now

Following a communications freeze by some government agencies , the National Association of Government Communicators (NAGC) released a statement last week reminding the public and the administration of the role its members play in government. The new administration needs to understand that good government requires good communication. We know there will be increased scrutiny in government, what programs are funded and resources allocated,” Armstrong said.

Are You Delivering What Jobseekers Want?

Associations Now

Human resources—which didn’t even emerge as a profession until the early 1900s—entailed little more than hiring, training, and paying employees. Employers are paying more attention to the needs and wants of their employees, perhaps more than they ever have before. In fact, the Society for Human Resource Management found in its 2015 Employee Job Satisfaction and Engagement survey that after a five-year slump, employee job satisfaction is on the rise again.

Nonprofit Helps Win Bee Species Endangered Status

Associations Now

To help the species recover, the U.S. Fish and Wildlife Service has designated it endangered, thanks to the work of a conservation nonprofit. Fish and Wildlife Service (USFWS) added the rusty patched bumble bee to the endangered species list, a decision based on a petition from the Xerces Society, a conservation nonprofit focused on invertebrates. “We Fish and Wildlife Service the authority to regulate anything which might bring harm to this particular species.”.

Updated Guide Focuses on Spanish-Language LGBTQ News Coverage

Associations Now

Three organizations have published an updated style guide to help journalists accurately report on the LGBTQ community. With consideration to recent political and cultural shifts, the National LGBTQ Task Force, NLGJA – The Association of LGBTQ Journalists, and the National Association of Hispanic Journalists (NAHJ) have released the latest version of its LGBTQ style guide for journalists. “It’s

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Association Responds to Bomb Threats at Jewish Community Centers

Associations Now

Meeting member needs took on unusual urgency for JCC Association of North America this week, as the organization moved quickly to respond to a series of bomb threats against local Jewish community centers. The threats turned out to be false. [It’s It’s important to] develop a culture of security for those associations serving affiliates who, in turn, gather people together. “We It sometimes sends members links to Secure Community Network materials.

Tuesday Buzz: A Push for Responsive Work Environments

Associations Now

Pisoni, along with Undercurrent CEO Aaron Dignan and other business leaders, recently announced the launch of a new community called , which aims to change the mindset around work. “Most organizations rely on a way of working that was built (almost 100 years ago) for the challenges and opportunities of the industrial age,” the group noted in a recent press release. A new word, according to Event Manager Blog.

Advocating for a Better Legislative Flow

Association Adviser

Water is essential to life, and for the American Water Works Association , there may be no function more essential to its mission of “providing solutions to effectively manage water, the world’s most important resource” than advocating for clean, safe drinking water. Mehan details below how his department advocates for safer, more durable drinking water systems. My office works to maintain or increase federal financial support for SRFs.

Association Brain Food Weekly: 6.8.18

Reid All About it

The weekly list of free educational events and resources for the association community… In a recent post, the American Alliance of Museums asks, “ Is ‘tax-exempt’ becoming a dirty word? They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue. to 6:15 p.m.

Association Brain Food Weekly: 6.1.18

Reid All About it

The weekly list of free educational events and resources for the association community… Forget robots, keep your eye on old people —they’ll help companies thrive, says Tyler Cowen. Many Boomers can’t afford to retire and they’ve got lots of wisdom and life experience yet to contribute. Because those Boomers will likely need to update their skills at some point, associations shouldn’t write them off any time soon. Setting Goals to Execute Your Strategy.

Implementing a Successful Cause Marketing Campaign

AMR Management Services

Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Always on the lookout for outdoor art opportunities, Stacey Morse, Chesterfield Arts Executive Director, asked and answered a simple question, “Why does the levee need to remain an ugly gray wall?” So, here are the steps we developed to implement the pinup program. More Resources.

International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

The course is about how to leverage networks and social media for learning and impact. While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”). They also produced this infographic about how World Leaders tweet.