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Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. breaking news (77 percent). supporting facts (70 percent). Is it newsworthy?”.

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Plan for the News Cycle: The Benefits of Resource Pages

Associations Now

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. In the press release, ABTA focused on glioblastoma, the deadly form of brain cancer responsible for his death.

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World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

ASAE Coronavirus Resources ASAE has compiled an Issue Roundup with resources on coronavirus for association professionals, including a recording of a February 19 webcast featuring experts discussing the impact on meetings, legal considerations, and more. Go to the Issue Roundup on asaecenter.org. Please share in the comments.

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How to Keep Employees Focused When Stress Levels Are High

Associations Now

Katherine Nordal said in a press release. Barbara Mitchell, human resources and management consultant, recommends ways employers can help their employees fight stress and stay focused. The post How to Keep Employees Focused When Stress Levels Are High appeared first on Associations Now.

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Building an Association Crisis Communications Webpage

GrowthZone

Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). The next best thing is to quickly craft a crisis resources web page for your members. Local, regional, state, national resources.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Off-page SEO resources help build validity for the brand’s digital presence. Here are a few tips on how to jumpstart your off-page SEO campaign: SEO Strategy Tip #4: Long-Form Content Long-form content helps move your website higher in the rankings because it tends to attract more backlinks and traffic.

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How to Keep Your Employees in 2017

Associations Now

“Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. But how do you do it?

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