Study: The Press Release Is Not Dead
AUGUST 20, 2014
Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. No news is not always good news, especially when you’re trying to generate some much-needed publicity for your association. When evaluating a press release, the most important information journalists look for is.