Restructuring Membership? Here’s How to Avoid a Big Gamble.

Associations Now

A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. If you do it right, it can lead to membership growth,” Ratner told me in an interview.

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Friday Buzz: How to Use Your Annual Meeting to Recruit New Members

Associations Now

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? CIVSA also changes the location of its events each year to reach more people in different regions. Check out Ibele’s post for recruitment keys to success.

Monday Buzz: Recruiting Student Volunteers

Associations Now

Inspire more students to participate in volunteer work. Also: Discover an efficient way to promote your content through Twitter. Volunteer experience can also help make students more attractive to college admission officers and prospective employers.

Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. 1 response the Texas Society of Association Executives (TSAE) received when it recently asked members to identify their biggest challenges. Recruit. Word of mouth, Hill stressed, is important but “it has to be from the right mouth.”

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Crowdsource Members to Propel Ideas and Projects Forward

Associations Now

The wisdom of the crowd can go to work for your association. At #ASAE19, several speakers explored how associations can use crowdsourcing to generate new ideas and opportunities for member engagement. Recruit members as social influencers.

Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Don’t let that happen to you!

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can. Building a Sponsorship Proposal That Works.

Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

But how do you get people to make that first investment of time and money into one of your online courses? Psychology: appeal to the emotional brain. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. We’re wired to return favors—whether it’s inviting someone to a party, picking up the bar tab, or buying frozen appetizers at Costco.

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Association Brain Food Weekly: 4.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella.

How One Association Cracks Tough Markets

Associations Now

Every association is different, especially when it comes to global efforts. Don’t try to do anything in China, for instance, without finding a partner and putting in a lot of face time. We try not to swat for a home run right away—we just want to get singles,” he says.

Can Advocacy Save a Board?

Associations Now

Last week, I wrote about how one association helped keep its past presidents engaged in the work of the organization. You will upgrade your recruitment tools with an added job of advancing your agency’s agenda.”. These are good things to have in board members.

Thursday Buzz: Recognizing the Association World’s Brightest Minds

Associations Now

“Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events.

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Most associations wouldn’t risk offending or confusing their members by giving them air freshener and breath mints, but earlier this year the Midwest Society of Association Executives handed out plenty of both to members in celebration of their “fresh,” new name, Associations North.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. Create a peer-to-peer campaign. Keep reading to learn more!

The Un-RFP: A Follow-up

Guilt by Association

A few weeks ago, I discussed how the RFP (request for proposal) had run into disrepute, mostly among consultants and vendors to whom they are targeted. We were one of the earliest medical societies to experiment with social media technologies, starting in March 2007.

Just get crackin' part 3

SocialFish

Still talking about how to present social media to the "powers that be" in order to show how it can create value for your association? Here's a great post by Chris Brogan which can help you formulate your proposals. Externally to reach potential members - social media can help with RECRUITMENT and MARKETING. If you’re going to present yourself as a business professional showing the value of these tools to companies, step up your game.

Online Jobs for College Students

SocialFish

It is the only place where you are allowed to be ‘poor’ and intoxication is not frowned upon. So, trying to take on some extra work on top of your academic endeavors can be quite taxing, and it is essential to look for a job that will not take up too much of your time.

How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

The Kelly brothers recounted how flying and aeronautics did not come as naturally to them as it did to some of their fellow trainees. Don’t just reach out blindly to legislators and policymakers—educate them with facts, data and hard evidence. .

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Advocating for a Better Legislative Flow

Association Adviser

Water is essential to life, and for the American Water Works Association , there may be no function more essential to its mission of “providing solutions to effectively manage water, the world’s most important resource” than advocating for clean, safe drinking water. Mehan details below how his department advocates for safer, more durable drinking water systems. My office works to maintain or increase federal financial support for SRFs.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. The value of face-to-face interaction.

Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

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Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

Team 52

Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA. After a few years, I felt ready to do something different. I liked that I could continue working in higher education and work for an association, which I grew to love.

Team 48

Membership Marketing Blog: The End of Membership as We Know It

Membership Marketing

In her book, The End of Membership as We Know It , Sarah Sladek, makes important points – based on best practices in membership marketing -- that membership professionals should take to heart in order to grow a successful program. Share to Twitter Share to Facebook.

Membership Marketing Blog: The Pathway to being a Remarkable.

Membership Marketing

The Pathway to being a Remarkable Association. Next week, I have the opportunity to do a presentation taking a look at the future of associations. As you may recall, this book resulted from a thorough study under the guidance of Jim Collins (Good to Great) comparing 18 matched associations. To find the right mix of products. The goal for an association is to become an indispensible resource for a member. Share to Twitter Share to Facebook.

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