Association Brain Food Weekly: 5.15.20

Reid All About it

Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. to 3 p.m.

Membership Hack: Referral Incentives

Associations Now

The Association of Academic Physiatrists incentivizes members who recruit members in August. How to hack it? Summer doesn’t have to mean a slowdown for membership recruitment. This month, the Association of Academic Physiatrists launched a member acquisition campaign to incentivize member referrals—something that often influences the decision to join. Existing members also have two good reasons to make referrals.

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? We’re a nationwide network of 92 chapters covering all 50 states plus Puerto Rico. AA: How does the national AGC organization support its chapters’ membership marketing efforts?