How to Leverage Live Events for Member Recruitment
SEPTEMBER 12, 2019
What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of the opportunity. We’ve had some great success over the last several months utilizing an intentional strategy to convert nonmembers to members during client conferences. Key to success is tactical preparation on several fronts.