How to Leverage Live Events for Member Recruitment

Moery Company

What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of the opportunity. We’ve had some great success over the last several months utilizing an intentional strategy to convert nonmembers to members during client conferences. Key to success is tactical preparation on several fronts.

Association Hustle – Episode 206: How to Leverage Live Events for Member Recruitment

Moery Company

What better way to recruit new members than at a live association event? Host JP Moery believes it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of this opportunity. This week, JP talks about how the key to success is tactical preparation on several fronts. The post Association Hustle – Episode 206: How to Leverage Live Events for Member Recruitment appeared first on The Moery Company.

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How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. And, the most they’d ever recruited was 500. So, declaring a goal of reaching 20,000 members was not based on data, industry standards, or the strength of the organization’s infrastructure to reach and accommodate that goal. To set realistic goals, look at your existing renewal rate across your membership categories or membership segments. IStock/Credit: SZepy.

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Three Must-Haves for Successful Membership Recruitment

Moery Company

What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to solve problems; they don’t want to be sold. Your association is most likely evolving to become a dynamic source of solutions and valuable relationships. How do you get that across during membership development? 1) Get prospects to buy, don’t sell them. Everyone loves to buy.

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

” “You know, we really don’t need membership recruitment help. We just send out the prospectus and get the orders in so we don’t really need any sales help or strategy.” I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do. Hope is not a strategy.

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Building an Amazing Volunteer Recruitment Strategy: The Conversation Continues.

Wild Apricot

Barry Altland, author recently held an expert webinar with Wild Apricot titled, “How to Build an Amazing Volunteer Recruitment Strategy.” The webinar participants asked Barry many questions about recruitment and volunteering. Read on to see Barry's insights. webinar altland barry volunteer recruitment

How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

Short- and Long-Term Strategies for Moving Forward

Moery Company

We have seen several themes come to fruition from the past two months that we wanted to share with you. If you’re not already doing so, make sure you subscribe to our YouTube Channel to be the first to know when we post our Association Field Report videos that cover up-to-the-minute observations from what is happening in the association world. There’s a real focus on what is vitally important to our organizations, our members, and our customers.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. How Online Communities Encourage Collaboration.

5 resources for boosting recruitment and retention

Association Success

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. How do we come up with this list? Want to get personalized weekly updates straight to your inbox?

Tips for association member recruitment

Aptify

For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s also important to have an ongoing stream of new members to grow the organization. . It’s vitally important to the long-term success of your association. . Simplify the path to membership. . Can they quickly see the value you provide to members? .

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? Are we looking to be competitive?

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Afraid of a “Ghost”? How to Keep Recruits From Disappearing

Associations Now

How can you prevent a crisis when a new employee doesn’t show up? Your HR department—which may have dealt with job candidates, or even new hires, doing the exact same thing to them. It’s one thing for a person to skip out on the interview process. It’s another for that new employee not to show up to work at all. But with a tight job market, both scenarios threaten to make your hiring situation a real mess. How did automation and communication factor in?

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. The ideas that I’m going to set forth are four steps with several steps within those. I want you to be really candid about these points.

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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Not all associations are struggling to retain their members, but some are. The others are failing to remain relevant. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. MemberClicks blog author Callie Walker has been banging the drum about changing associations to serve younger members better. Related: How do associations attract younger members?

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Think back to your first job out of college. You were probably excited and wanted to learn everything. Your association is the perfect place to connect members with the perfect mentor or mentee. Your association’s goals might be to advance your industry and/or empower professionals within your industry. Starting a mentoring program is one of the best ways to accomplish those goals! We've got five tips to help you be successful in starting a mentoring program.

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How to Adapt, Change, and Pivot for Long Term Success – Association Hustle Podcast Episode 224

Moery Company

Listen to this episode to learn about the three strategies that your association can implement today to adapt, change, and pivot to overcome today’s challenges. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Talk to you soon.

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Do You Know How To Be A Member?

Wild Apricot

Do you have a strategy for welcoming new recruits and showing him/her how to be a member? member communication

A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

Learn how one association professional has done just that. To put it another way: Have you started an international scientific association from scratch, using LinkedIn exclusively to get it off the ground? Enter The Graphene Council , an organization founded by Terrance Barkan, CAE, nearly three years ago to serve researchers and entrepreneurs in the emerging nanotechnology field of graphene. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. These slides should be self explanatory, but if you have any specific questions about social media marketing for associations, please feel free to post them in the comments. Social CRM is the way that you will get to ROI.

Leveraging Current Conditions for Membership and Sponsorship Growth – Association Hustle Podcast Episode 251

Moery Company

Virtual events have some downsides, however, they have a major upside: engaging a new or different audience you would not have otherwise reached due to barriers of in-person events (budgets, scheduling, etc.). Hello and welcome to JP Moery’s Association Hustle Podcast.

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration. In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up. If you don’t know how to dream, you’re dead.”.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members. What are the best ways that your organization can step up its online strategy in order to acquire more members?

How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? With an advocacy program, your organization can offer added-value for your members while simultaneously positively impacting issues and constituencies important to your industry and members. Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives.

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Important Trends in Virtual Sponsorships, Membership, and Government Relations – Association Hustle Podcast Episode 249

Moery Company

Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. We’d love to connect with you.

How to Sturucture a Well Designed Membership Recruitment Strategy

Experts in Membership Marketing

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members. What are the best ways that your organization can step up its online strategy in order to acquire more members?

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Achieving great engagement requires a commitment to a great member engagement strategy.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people. So why is it so hard for associations to get it right? It’s a strategy, argued Brooks.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. That’s why I enjoyed an article I just read by Richard Rumelt titled, “ The Perils of Bad Strategy ” He lays out the characteristics that point to a bad strategy and also what the ingredients are of a good strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes.

Strategies for Association Success

GrowthZone

Learn about 3 ways to help your association. Association pros are tasked with running their organization’s day-to-day operations, finding ways to demonstrate value to members, and the list goes on…. Our Association Success Kit provides proven strategies for associations bundled together in a single document. Its easy-to-read format is ideal for a short break at the office or reading on a mobile device. The Secret to Recruiting and Keeping Volunteers”.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy.

Make Your Association a Top Recruiter

Membersuite

As an association executive, chances are that you’ve heard how important it is to retain members - over and over. Associations get so fixated on retaining members, that they may forget how to effectively recruit them. Running an association is like running a business, there is a strategy for everything. Is your association recruiting 5 star members? If not, we have some tips to improve your recruiting class this season

How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. If associations are the primary resource for industry professionals to develop their skills in their chosen profession, then it’s only logical that the association should be the first place they think of for career management and new opportunities. The good news – starting or enhancing a career center doesn’t have to be an intimidating task. Remember to also examine external career sites.

10 Proven Member Engagement Strategies for Associations

GrowthZone

According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. In this installment of our association blog series on member engagement, we explore the specific focus and strategies used by organizations with strong member engagement rates.

Preparing for the Days, Weeks, and Months Ahead

Moery Company

I’ve got a very direct message for you today: it’s time to get tough. This is a great opportunity for us as well, here’s what I mean: This is probably the biggest professional economic test we are ever going to face within our associations and in our lifetime. It’s time for us all in the nonprofit, in the association, and in the small business space to get tougher. I try to do those things every single day. Membership Recruitment.

Observations from the Field Including Short- and Long-Term Strategies for Moving Forward – Association Hustle Podcast Episode 228

Moery Company

Association leaders are getting laser focused on delivering great information to their members and are really focused on long-term business projects with their partners while addressing the urgent needs of now. Listen to this week’s episode to learn about steps associations are taking to overcome these difficult times and come out on top. Hello and welcome to JP Moery’s Association Hustle Podcast. This is an opportunity to, frankly, show your value.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality. There is no one-size-fits-all package of tools on the road to success.

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Daily Buzz: How to Build a Meeting Legacy

Associations Now

Also: strategies to add to your member recruitment toolbox. Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content. They all need to hear about the outcomes.”. Effective Member-Recruitment Tactics. What are the top three ways #associations recruit new members? Social Media Today explains how it works.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? Usually it is best to look at a broad array of options first and then determine what fits your situation the best. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Share to Twitter Share to Facebook.