How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. And, the most they’d ever recruited was 500. To set realistic goals, look at your existing renewal rate across your membership categories or membership segments.

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How to Recruit Volunteers from Your Email List

Wild Apricot

If you’re sending emails to your contact list, asking for volunteers, but not getting a lot of response, it’s likely that your emails are getting lost in your recipients’ inboxes. Here's one simple thing you can do to get your emails to stand out.

Three Must-Haves for Successful Membership Recruitment

Moery Company

What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to solve problems; they don’t want to be sold. 1) Get prospects to buy, don’t sell them.

How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. The post How to Make Your New Members Feel Welcome appeared first on YourMembership.

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How to Recruit New Members at Your Events

Membersuite

Leverage their attention to improve member recruitment efforts! Try out these ideas for marketing membership to attendees before, during, and after your event ???Event attendees are the “warmest” membership leads.

Afraid of a “Ghost”? How to Keep Recruits From Disappearing

Associations Now

How can you prevent a crisis when a new employee doesn’t show up? Your HR department—which may have dealt with job candidates, or even new hires, doing the exact same thing to them. It’s one thing for a person to skip out on the interview process.

Monday Buzz: How to Recruit Small Businesses

Associations Now

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges.

How to Build a Dashboard to Track Membership Statistics

Membership Marketing

Yet, perhaps there is no more important step that you can take to improve your membership program this year than establishing a clear and consistent dashboard to keep track of your association’s recruitment, new member conversion, and renewal efforts.

Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. A non-member, a company similar to many that are already in the membership, was in the same general neighborhood and was willing to meet with me to discuss the possibility of becoming a member. Why, I wondered had he not yet decided to become a member?

How to Use Association Website Analytics for Member Recruitment

MembersClicks

How does your website tell you anything? You can learn a LOT about what kind of information your visitors (aka, potential members) are looking for through website analytics, and therefore be equipped to give them the information they need to join.

How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Not all associations are struggling to retain their members, but some are. The others are failing to remain relevant. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others.

How to Budget for Membership Recruitment and Renewals

Membership Marketing

An organization determines how much it can spend and then asks the membership staff to use it in the best way possible. But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization.

How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to ceoupdate.org.

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How to Use Membership Management Software to Recruit Members

Wild Apricot

In this guest post, Leah Merrill suggests four ways you can use your membership management software to help you grow those members and perform outreach. membership website

Membership Hack: 30 in 30 Recruitment Drive

Associations Now

To commemorate its 75th anniversary, the National Association of Concessionaires recently launched a member-referral program to recruit 30 new members in 30 days. It’s part of a yearlong effort to get current members to become new member sponsors. How to hack it?

Building an Amazing Volunteer Recruitment Strategy: The Conversation Continues.

Wild Apricot

Barry Altland, author recently held an expert webinar with Wild Apricot titled, “How to Build an Amazing Volunteer Recruitment Strategy.” The webinar participants asked Barry many questions about recruitment and volunteering. Read on to see Barry's insights. webinar altland barry volunteer recruitment

Membership Hack: Recruiting Award

Associations Now

To encourage membership recruitment, the North American Association of Floor Covering Distributors gives an award to the member who is the biggest connector. How to hack it? This award has become an effective way to incentive our recruitment process.”.

Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

How to Apply Social to Marketing and Membership Recruitment

SocialFish

Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. Your members want to spread the word about you, especially if you make it easy for them. This is how.

Daily Buzz: How to Build a Meeting Legacy

Associations Now

Also: strategies to add to your member recruitment toolbox. Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content. They all need to hear about the outcomes.”.

3 Surprising Truths about Recruiting

SocialFish

On Association Success this past month, Jamie’s been writing all about recruiting. What We Can’t Admit About Recruiting. It’s a big decision, yet neither side really seems to have the information they need to make a good decision. How about watching them work.

Friday Buzz: How to Use Your Annual Meeting to Recruit New Members

Associations Now

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? CIVSA also changes the location of its events each year to reach more people in different regions. Check out Ibele’s post for recruitment keys to success.

How to Motivate Around Mission

Associations Now

Roles at associations are in constant flux, which makes it harder for leaders to assign roles. Freeing staff and volunteers to express their own passions around the job can help. People come to work for relationships, personal efficacy, and a sense of purpose.”

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Membership Hack: Recruitment Competition for Chapters

Associations Now

This year, to raise the stakes, NAHB announced extra cash and prize incentives. How to hack it? To be eligible to win, a builder member must be in good standing with an affiliated state or local building association.

How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. Social CRM is the way that you will get to ROI.

How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our members?” We tend to put the how or what before the who. From data collection to analysis.

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Monday Buzz: Recruiting Student Volunteers

Associations Now

Inspire more students to participate in volunteer work. Also: Discover an efficient way to promote your content through Twitter. Volunteer experience can also help make students more attractive to college admission officers and prospective employers.

Daily Buzz: Rethink Your Recruiting Process

Associations Now

Any new hire has to meet your organization’s expectations both professionally and culturally. To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture.

How to Sturucture a Well Designed Membership Recruitment Strategy

Experts in Membership Marketing

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How to Update Data Throughout the Member Journey

Membersuite

Learn different tactics to update member data during recruitment, on-boarding, engagement, and renewal Collecting and updating member data can help you deliver the membership value members expect, so why not do so throughout the member journey?

Do You Know How To Be A Member?

Wild Apricot

Do you have a strategy for welcoming new recruits and showing him/her how to be a member? member communication

How to Convert Students into Full-Time Members After Graduation

MembersClicks

Having a student membership is a GREAT way to introduce the next generation to your organization, and demonstrate the value of membership early on in their career. That makes it even easier to recruit them for full-time membership upon graduation!

Membership Hack: Card-Carrying Volunteer Recruiter

Associations Now

The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved. How to hack it? The New Jersey Society of CPAs was on a mission to engage members face-to-face and recruit some volunteers at the same time.

How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. One expert shares how to get started and why it’s important to know your sales history. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. Without this data, you will be surprised, and that’s not a good place to be.

How to Keep Your Employees in 2017

Associations Now

Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. But how do you do it? I asked some association professionals for their ideas, and here’s what they had to say.

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