How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

How to Build a Dashboard to Track Membership Statistics

Membership Marketing

When we asked association staff what are the most significant data challenges that they face, 48% of respondents told us that “Inadequate membership dashboard and reporting tools” represented a top problem. Conversion Programs Dashboard Growing Membership Membership Recruitment Renewal

Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. A non-member, a company similar to many that are already in the membership, was in the same general neighborhood and was willing to meet with me to discuss the possibility of becoming a member. Why, I wondered had he not yet decided to become a member?

Friday Buzz: How to Use Your Annual Meeting to Recruit New Members

Associations Now

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? CIVSA also changes the location of its events each year to reach more people in different regions. Check out Ibele’s post for recruitment keys to success.

Daily Buzz: How to Build a Meeting Legacy

Associations Now

Also: strategies to add to your member recruitment toolbox. Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content. They all need to hear about the outcomes.”.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

Learn how one association professional has done just that. To put it another way: Have you started an international scientific association from scratch, using LinkedIn exclusively to get it off the ground? So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. 50% of Millennials want to work for a business with ethical practices. Provide opportunity to make an impact.

Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

The latest Fundraising Effectiveness Project survey revealed that less than half of charitable donors contributed to the same organization two years in a row. That’s a sum any industry or economic sector would be overjoyed to look at — until the offsets are considered.

Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. The report is titled “Not-for-Profit Executive Guide: Proven Strategies for Evaluating Member/Donor Management Systems.” ” Want to know more?

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. A good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them.”

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. In fact, over 45% of associations report that they now offer a dues installment payment option.

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. report. Generation Z and young Millennials are different.

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout? The post Association Staff Stretched to the Limit?

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Lunchtime Links: How to Onboard New Members

Associations Now

Be sure to make new members feel welcome. Recruiting new members is exciting. But are you doing everything you can to ensure your newest additions feel at home in your organization? How to onboard new members, and more, in today’s Lunchtime Links.

Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Plus: look for these red flags when deciding whether to hire new employees. Thanks to the smartphone revolution, everybody is an amateur photographer. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. How do you use Instagram?

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Share to Twitter Share to Facebook.

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. Most digital metrics report tactical results, not strategic impacts that achieve objectives. Challenge your digital experts to explain how digital works for your association, why it works and how you know it works.

Associations Report Jump in New Members, Renewals, and Total

Membership Marketing

Associations Report Jump in New Members, Renewals, and Total Membership Counts. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Share to Twitter Share to Facebook.

How to Decide If Joint Membership is Right for Your Association and Chapters

Chapter Chat

The joint membership model is becoming more popular with associations , according to Peggy Hoffman, president of Mariner Management & Marketing. In fact, 31 percent of the associations that participated in Mariner’s 2016 Chapter Benchmarking Report require joint membership.

How to Test Big and Win Big in Membership Marketing

Membership Marketing

In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. Right now I am looking at a results report where lists were tested.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. If you get a chance, take a couple of minutes to browse all of the tools that are deployed. Share to Twitter Share to Facebook. Hi Tony - what a nice surprise to click on your link and read your post. Subscribe to: Post Comments (Atom).

Fast Facts from the 2012 Membership Marketing Benchmarking Report

Membership Marketing

Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. • The average overall renewal rate reported this year is 80.37%. Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. Share to Twitter Share to Facebook.

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?”

Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Beth Kanter

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” charities with economists willing to donate their time.

Happy employees, big dollars

Aaron Wolowiec

I remember the first time a boss took me out to lunch for a job well done. Happy, loyal employees are the backbone of a successful organization, or so it seems, according to a recent study by Gallup. Managers need to be coached and encouraged to participate in professional development.

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Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. To quote Claude C.

Ten Top Tips from the Membership Marketing Benchmarking Report

Membership Marketing

Ten Top Tips from the Membership Marketing Benchmarking Report. One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. If you were one of those groups, you should have received a link to the full report last week.

How to understand payment processing and PCI compliance for your association

Nimble AMS

When picking a payment partner solution for your association to enhance PCI-compliance consider these questions before moving forward. The internet has provided great opportunities for nonprofits to increase brand awareness, recruit new members, and raise funds for the causes they support.

Six Components to Building Your Membership Model

Membership Marketing

Six Components to Building Your Membership Model. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Value – What products and services are desired by your market that you are able to deliver to the membership?

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Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

The book includes 57 tips on how to better serve your customers. No one likes to be in the dark. While this is human nature, you don’t want to be the source of their worries. Finally, when in doubt, it’s better to over communicate then under.”

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How to Calculate where your Membership is Headed

Membership Marketing

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. When I meet with groups, I use a simple method to calculate where their membership is headed given their current metrics. Using your current data, you can also do this analysis to see what the ultimate equilibrium of your association membership count will be. Here is how it works. One other thought to consider.

Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Here’s How to Engage Your Members. Awhile back, I reported these results from a membership analysis that we did. • Members who upgraded their membership in the past year to a higher level of service were 12% more likely to renew. Decision to Join. (3).

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Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

Three Steps to Engage Volunteers in Membership Marketing. There is a big world out there and volunteers can make a significant impact in helping you reach out to others and grow your membership. Here are three steps to get volunteers plugged in your membership marketing efforts.

7 Stats You Need to Know to Plan for Next Year

Informz

You need to take stock of the marketing activities that drove the most registrants, revenue, or recruited the most members. What campaigns were a success and will need to be repeated? Get ideas for how to use it from these associations.

Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. 1 response the Texas Society of Association Executives (TSAE) received when it recently asked members to identify their biggest challenges. The topic came up again in the 2012 Pulse Report by Greenfield Services Inc.—a Recruit.

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Decision to Join. (3).

Leveraging Your GA Department for Membership Sales

Moery Company

It’s no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and “Communications.”

The Mystical World of Chapter ROI – Assessment Included

Chapter Chat

We continue to hear the same question being asked – are chapters worth it ? Our guts tell us yes, but having the numbers to prove it is much more challenging. Source: Mariner Management & Marketing LLC’s 2016 Chapter Benchmarking Report . Obstacles to ROI .