How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. One expert shares how to get started and why it’s important to know your sales history. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. Nobody ever wants to be surprised.”.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? Identify what you need to deliver the member experience you want, and learn how to make the data work for you. The number of mobile users worldwide is expected to reach 7.33

Restructuring Membership? Here’s How to Avoid a Big Gamble.

Associations Now

A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. If you do it right, it can lead to membership growth,” Ratner told me in an interview.

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Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our members?” We tend to put the how or what before the who. What is their organization’s revenue?

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How to Budget for Membership Recruitment and Renewals

Membership Marketing

An organization determines how much it can spend and then asks the membership staff to use it in the best way possible. But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). What can we do to fill that gap?’”.

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We don’t need to recreate the wheel each time. How to conduct an effective survey.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. Looking to the future.

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Not every association is in a place to take on those requirements. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association.

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration. If you don’t know how to dream, you’re dead.”.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. Objective #3 - Revenue.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

Stronger by Association: How to Start an Association

AMR Management Services

How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. objectives in place, the founding affiliates took steps to put their. Pages.

Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. ” Want to know more? But we would love to hear what our readers think of the job we’ve done over the past two years!

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. A good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them.”

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. YPs expect educational programs to offer current, up-to-date information.

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Trying new ways to present membership really comes down to making the buying decision easier for a prospective member.

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Share to Twitter Share to Facebook.

How to Build a True Learning Community at the Core of Your Membership Model

SocialFish

I use the term “developmental learning” to specify learning that is purposeful—leading to specific solutions to specific problems and constantly developing participants along competency-building paths. Welcome to a day in his life.

How to Decide If Joint Membership is Right for Your Association and Chapters

Chapter Chat

The joint membership model is becoming more popular with associations , according to Peggy Hoffman, president of Mariner Management & Marketing. Members pay for both in one dues payment either to the national association or the chapter. What would make them more likely to join both?

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. If you get a chance, take a couple of minutes to browse all of the tools that are deployed. Share to Twitter Share to Facebook. Hi Tony - what a nice surprise to click on your link and read your post. Subscribe to: Post Comments (Atom).

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?”

Resolve to Maximize Your Association Management Software This Year

Association Adviser

As we all know, it’s customary to begin a new year by setting resolutions for what we’d like to achieve. For these associations, it’s important to creatively maximize the use of existing resources, and use them in ways that may not have previously been considered. Happy New Year!

Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. Lists can be helpful to get brainstorming going on what additional products and services can be provided to members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Please feel free to add any that I have missed in the comments section below. Share to Twitter Share to Facebook. How to Recognize a Good Strategy?

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams.

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Six Components to Building Your Membership Model

Membership Marketing

Six Components to Building Your Membership Model. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Value – What products and services are desired by your market that you are able to deliver to the membership?

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Shari Pash Webinar: Engaging The Disengaged Member

GrowthZone

Shari explains how to develop strategies and implement tools to improve engagement to meet goals and increase revenue. Register to learn about: • Foundational tools for growth. Recruitment systems. Strategies to reach passive members.

Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

The book includes 57 tips on how to better serve your customers. No one likes to be in the dark. While this is human nature, you don’t want to be the source of their worries. Finally, when in doubt, it’s better to over communicate then under.”

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How to Calculate where your Membership is Headed

Membership Marketing

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. When I meet with groups, I use a simple method to calculate where their membership is headed given their current metrics. Using your current data, you can also do this analysis to see what the ultimate equilibrium of your association membership count will be. Here is how it works. One other thought to consider.

Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Here’s How to Engage Your Members. • Members who upgraded their membership in the past year to a higher level of service were 12% more likely to renew. But the engagement does not just need to be a financial exchange. Share to Twitter Share to Facebook.

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Is Your Association in Need of Membership Sales Professionals?

Moery Company

I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. So much so, for the first time – we had a great association ask us to help them recruit a membership director last year. And to be honest, we’ve benefited from it.

Steal This Idea!

Association Adviser

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. But only up to a point. Because of that, they often don’t live up to expectations.

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Here is the link to the article. Share to Twitter Share to Facebook. Informative Post - Like To See More On Pricing Tactics - Thanks. Subscribe to: Post Comments (Atom). Decision to Join. (3).

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. .

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Steal This Idea!

Association Adviser

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. But only up to a point. Because of that, they often don’t live up to expectations.