How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. And, the most they’d ever recruited was 500. To set realistic goals, look at your existing renewal rate across your membership categories or membership segments.

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How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to ceoupdate.org.

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How to Start a Mentoring Program People Want to Participate In

Higher Logic

Think back to your first job out of college. You were probably excited and wanted to learn everything. Your association is the perfect place to connect members with the perfect mentor or mentee. Starting a mentoring program is one of the best ways to accomplish those goals!

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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How to Motivate Around Mission

Associations Now

Roles at associations are in constant flux, which makes it harder for leaders to assign roles. Freeing staff and volunteers to express their own passions around the job can help. People come to work for relationships, personal efficacy, and a sense of purpose.”

Restructuring Membership? Here’s How to Avoid a Big Gamble.

Associations Now

A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. If you do it right, it can lead to membership growth,” Ratner told me in an interview.

How to Get Useful Student Feedback on Online Courses

WBT Systems

Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. You can also determine if your existing instructors and learning technology are up to par. By repeatedly asking for their perspective, you demonstrate your learner-centric mission: to deliver education that makes a difference in their lives and helps them achieve their career goals.

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Daily Buzz: Rethink Your Recruiting Process

Associations Now

Any new hire has to meet your organization’s expectations both professionally and culturally. To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture.

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology. Associations, which are widely-recognized experts in their industries, are stepping up to offer such programs.

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Daily Buzz: How to Speed Up Decision Making

Associations Now

If implementing change takes forever, it might be a sign to revamp your decision-making structure. If your association is looking to make a change faster than the process currently allows, you may need to take a step back and look at the decision-making structure itself.

How to Hire The Ideal Freelancer

Association Success

The thought can even seem too good to be true: low cost, talented individuals that need little management or guidance to do stellar work for your association. Often times, freelancers don’t work in the office and you’ll scarcely (if ever) see them face-to-face. How to Hire a Freelancer for Your Association. There are a bunch of websites like Upwork and Freelancer - these are an OK place to start. The key is to find the right one.

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout? The post Association Staff Stretched to the Limit?

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. YPs expect educational programs to offer current, up-to-date information.

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

Book Review: Cause for Change

Beth Kanter

I’m getting a jump on my summer reading! Colleagues Kari Dunn Saratovsky and Derrick Feldmann have published a new book called Cause for Change: The Why and How of Nonprofit Millennial Engagement. Focus on the 3 R’s (Recruitment, Retention, and Recognition).

Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Plus: look for these red flags when deciding whether to hire new employees. Thanks to the smartphone revolution, everybody is an amateur photographer. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. How do you use Instagram?

Creating fun & appreciation to help recruit members and employees

SCD Group

As part of a generational issues session I led at last week’s Syngenta Business Institute (SBI) for selected golf course superintendents, I asked small groups of participants to come up with solutions for three key questions: How to create fun in your work place?

Get Open Community on Audible

SocialFish

We have FIVE DOWNLOAD CODES AVAILABLE - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed the way you work today? How has community management changed other business processes at your org (e.g.

Membership Hack: There’s No ‘I’ in Member

Associations Now

How to hack it? The Society for Vascular Ultrasound focuses intentionally on how it talks to members about benefits, products, services, and events. Periodically, SVU reviews marketing language and removes any instance of the words “I” or “we.”.

Is Your Association in Need of Membership Sales Professionals?

Moery Company

I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. So much so, for the first time – we had a great association ask us to help them recruit a membership director last year. And to be honest, we’ve benefited from it.

PODCAST | Association Hustle Podcast – Episode 216: Building Strong Relationship between Associations and Consultants

Moery Company

Associations are outsourcing work and will be out sourcing even more in the years to come. Transcript: Hello, and welcome to JP Moery’s Association Hustle Podcast. Today I’ve got some tips for associations and consultants alike: how to manage your relationship.

7 Association Programming Strategies Proven to Drive Member Engagement

GrowthZone

Of the respondents indicating increased engagement, 11% attributed the improvement to new or updated programming. How they did it: Programming. Added new programs designed to increase overall participation. Designed programs offered exclusively to young professional members.

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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Association Brain Food Weekly: 1.10.20

Reid All About it

But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. One way to cut through information overload is to see what other people are reading.

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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. We still have a long way to go.

Association Brain Food Weekly: 5.15.20

Reid All About it

Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. to 3 p.m.

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? Some suggestions to help engage newbies include: Offer new member receptions at in-person events.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. Jimmy Daly at Animalz describes three big challenges to producing great content.

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Building Strong Relationship between Associations and Consultants

Moery Company

I’ve got insights and perspectives that I’d like to share with you on how to better manage your relationships. Too often the client talks in circles about why they need help or making up excuses as to why the association needs the help. We’re going to do it!

Association Brain Food Weekly: 10.12.18

Reid All About it

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. WBT Systems explains how to motivate members to buy what you’re selling. She suggests ways you can learn how to speak like an industry insider.

Writing+Listening+Communications+Productivity = Readings for Association Executives

SCD Group

How To Write When You Have No Ideas and No Time. Oh, so this is how I can get traffic from search engines and social media! I don’t know what to write about. Or more often: I don’t have time to write. This post will show you how to create content, even when you have no ideas and no time. We’ll do it by finding a topic and then finding people to write about it. Step Two: Find People To Write For You. They had no need to fake it.

Membership Marketing Blog: Three Membership Renewal Tips you.

Membership Marketing

When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. As I have reviewed testing data from several membership organizations, I have spotted some outcomes that you may want to consider if you are looking for better renewal rates.

Association Brain Food Weekly: 5.10.19

Reid All About it

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Read more at the Harvard Business Review.

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Association Brain Food Weekly: 3.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

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Association Brain Food Weekly: 3.1.19

Reid All About it

On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities. How’s your association’s relationship with your chapters? It doesn’t have to be difficult. I’m starting to feel old.

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Association Brain Food Weekly: 2.21.20

Reid All About it

We all want to be fair and inclusive, but biases are natural and inevitable. In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. How’s that, you say?

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Wayfinding for Groups: Seven Questions to Accelerate Progress

Idea Architects

It is the term used to describe the various ways that cities, buildings, parks, transit systems, and more help people find their way and avoid getting lost. I find that more successful organizations pay great attention to wayfinding. They are not difficult to answer. Wayfinding.

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Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

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Association Brain Food Weekly: 2.16.18

Reid All About it

If you’re not familiar with the EU’s General Data Protection Regulation taking effect in May, please please please review these resources so your organization is in compliance. But it’s no dream and Joe explained how they did it in this post from Billhighway.

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Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities.