Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

But how do you get people to make that first investment of time and money into one of your online courses? Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Psychology: appeal to the emotional brain. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting.

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How to Build a Dashboard to Track Membership Statistics

Membership Marketing

Yet, perhaps there is no more important step that you can take to improve your membership program this year than establishing a clear and consistent dashboard to keep track of your association’s recruitment, new member conversion, and renewal efforts.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our members?” We tend to put the how or what before the who. From data collection to analysis.

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Sample Marketing Language for Automatic Membership Renewals

Membership Marketing

Sample Marketing Language for Automatic Membership Renewals. One method to improve renewal rates is offering members the option for automatic credit card renewals. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. “[ ] Yes, I want to join or renew. ” This language is provided as a sample only.

How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. Here are three of the most common reasons professional development budgets are sparse (or non-existent) and what you can do to help employees get the money and education they need. Employees who apply new skills and knowledge to their work help their company become more competitive. Here are some stats to buttress your campaign.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. Looking to the future.

How To Use Pinterest to Advance Your Organization

SocialFish

Here’s a rundown for you from the presenters, with additional answers to the questions asked during the webinar. Pinterest is an online social media platform that enables members to pin images to pinboards, save them, name them, describe them, and share them.

How to Test Big and Win Big in Membership Marketing

Membership Marketing

Besides under spending on marketing, lack of testing remains the single biggest missed opportunity to grow membership. The three basics to test in marketing remain the list you market to, the offer you make, and message/package you send. First, be sure to test big things.

Four Challenges to Effective Content Marketing for Membership Recruitment

Membership Marketing

Over the years, I have done a number of posts related to trading content for contact. This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Prospects are looking to solve their problems. Your content does not include calls to action.

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?”

Membership Marketing Blog: Six Membership Renewal Tips to.

Membership Marketing

Six Membership Renewal Tips to Improve Efficiency and Effectiveness. A number of you have requested the sample renewal form that I mentioned the other day. Here are six tips to help make your renewal series more efficient and effective. Share to Twitter Share to Facebook.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link].

Five Tips for Motivating Physician Learners

Web Courseworks Associations

As consultants and providers of learning technology to organizations that do CME (continuing medical education) and GME (graduate medical education), we’re often faced with this question: why is it so hard to get physicians to pay attention to (a given client’s) learning?

What’s in Your Community Manager Job Description?

SocialFish

Here’s a sample community manager job description for you. You need to think about a few things first. Once you’ve thought these things through, here are some general CM responsibilities you can use to put together the right description for the person you need.

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Social Media Measurement Resources for Associations

Mizz Information

I am in no way a data or analytics guru--I couldn''t even play one on TV-- but I do know where to turn to learn that stuff. Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR.

10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

Slice-Works

As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. I encourage you to reach out to presenters to ask questions and learn more.

Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

Associations wants to hire people who have the savvy and skills to thrive in today’s evolving marcomm environment. Here’s how to find your next superstar. I’m sure you can relate to this scenario: It’s Friday afternoon, and it has been a relatively calm week.

Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place.

Hatch: A Tool for Digital Storytelling for Social Impact Launches

Beth Kanter

Note from Beth : Over the past six months, I’ve been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills.

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Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. And don’t forget to give us a review if you like these podcasts! How Employee Benefits Can Impact Culture.

7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

Is it time for your association to become part of the subscription economy? Think about everyone you know who belongs to Spotify, Netflix, Hulu, Audible, eHarmony, Blue Apron, or Stitch Fix. And that’s just a tiny sample of the booming subscription market.

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Retired Members: Tough to Serve, Too Many to Ignore

Associations Now

There aren’t a lot of clear best practices in associations for how to craft a successful membership offer for your industry’s retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking. Which brings us to: Do the Math.

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Hosting a Day of Giving? The Knight Foundation Playbook Answers Your Questions

Beth Kanter

As a Master Trainer, one of my favorite models of training adults is the Peer Learning Exchange where a group of participants who are working on a similar project or domain of practices interact regularly to learn how to do it better. How much staff time is involved?

7 WAYS & 9 EXAMPLES OF ASSOCIATION VIDEOS

SCD Group

Yet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms.

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Most associations wouldn’t risk offending or confusing their members by giving them air freshener and breath mints, but earlier this year the Midwest Society of Association Executives handed out plenty of both to members in celebration of their “fresh,” new name, Associations North.

Data-driven Management Decisions

L&M Association Management

This is to be applauded. At L&M we believe there are five basic steps to solid management studies to increase the likelihood that the right questions are being asked to produce the best answers that time and budget allow. A clear understanding of the problem to be solved, or the desired outcome of the decision to be made, sets up a question that can be more easily researched. Selecting the data to gather. to the time line.

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Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

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Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

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Membership Marketing Blog: The 25 Most Important Lessons in.

Membership Marketing

One of the sections that I find most interesting in our benchmarking research is the responses to our open ended question about lessons learned. This year, we had over three hundred and eighty participants take the time to share their thoughts on lessons learned. I went through them and pulled out a representative sample of 25 responses. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Decision to Join. (3).

Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA. After a few years, I felt ready to do something different. I liked that I could continue working in higher education and work for an association, which I grew to love.

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Membership Marketing Blog: The Difference between a Membership.

Membership Marketing

I thought that it might be helpful to point out that there is an important legal difference between the two. “An invoice is a bill sent by a provider of a product or service to the purchaser. The invoice establishes an obligation on the part of the purchaser to pay, creating an account receivable.”1. However, when a membership is up for renewal, there is no obligation to pay and no account receivable. Share to Twitter Share to Facebook.

Membership Marketing Blog: Current Practices in Increasing.

Membership Marketing

We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. ” Here is how participations responded. Decision to Join. (3).

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

to $2,395. So how does one go about building a pricing strategy? Here are five basic approaches to pricing. Cost-Plus Pricing : A price established to cover costs plus a margin added for profit. How does your organization set prices? Decision to Join. (3).

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Do Chapters Strengthen or Weaken an Association's Membership?

Membership Marketing

You would probably agree with the statement that local and state chapters of national associations can provide a valuable service to members. They make more face to face interactions available and bring a geographic focus to important issues. In our soon to be published 2012 Membership Marketing Benchmarking Report , 688 unique associations identified whether or not they had chapters or were actually a chapter of a larger organization. Decision to Join. (3).