Give a Taste: Let Prospects & Members Sample Online Education
MAY 22, 2018
But how do you get people to make that first investment of time and money into one of your online courses? Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Psychology: appeal to the emotional brain. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting.