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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. Not convinced?

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Membership Recruitment Webinar

Membership Marketing

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. But how do you get a dynamic program up and running? One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission.

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How to Convince Employers to Pay for Professional Development

WBT Systems

Here’s a sampling of arguments: Employees who participate in professional development are more engaged, loyal, and committed to meeting their company’s challenges. This is the type of marketing campaign that can be pushed year-round to not only increase business for your educational programs but also to increase member recruitment.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. Between developing personas and learning how to do the automated campaigns, it was worth every penny.”.

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How to Build a Dashboard to Track Membership Statistics

Membership Marketing

Yet, perhaps there is no more important step that you can take to improve your membership program this year than establishing a clear and consistent dashboard to keep track of your association’s recruitment, new member conversion, and renewal efforts. If you would like more information on how to calculate renewal rates, please use this link.

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5 Ways to Revamp Your Membership Committee

Membersuite

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. 2: Change the committee’s role from recruiters to advisors. 4: Recruit microvolunteers to help with traditional committee work.

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How to Hire The Ideal Freelancer

Association Success

How to Hire a Freelancer for Your Association. The first thing you should do as an association recruiter is go to Linkedin. Find out if they have a portfolio and request sample writing and work. Once you do this, set up a phone interview and get a feel for how they communicate. How to Compensate a Freelancer.

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