Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

Your brand’s social media network won’t grow if you aren’t engaging with other users. Also: Make sure first-year members know how to find value in your association. Social media is about—well, being social, right? Social media is a two-way street.

How to Leverage Social Media for Successful Marketing and Membership Recruitment


Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. Social CRM is the way that you will get to ROI.

The 7 Types of Social Media Users and How to Engage Them


Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales. To engage with them, you need better calls to actions.

3 Ways to Use Social Media to Grow Membership


There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes. Real time + relevancy = social media GOLD!

Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. ” Want to know more?

Monday Buzz: How to Recruit Small Businesses

Associations Now

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges.

4 Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Whether you want to build awareness of a cause; increase conference attendance or recruit new members, creating a social media strategy for your association is much easier when you are clear about where you are and where you want to go.

Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Plus: look for these red flags when deciding whether to hire new employees. Thanks to the smartphone revolution, everybody is an amateur photographer. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. How do you use Instagram?

Market Your Donation Page With 6 Stellar Social Media Strategies


If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! Not only is social media a huge part of our day-to-day lives, but it’s also a great platform for causes to get the word out about their mission and their latest fundraising campaigns.

Social Media Measurement Resources for Associations

Mizz Information

A few months ago I did a presentation about social media analytics for associations. I am in no way a data or analytics guru--I couldn''t even play one on TV-- but I do know where to turn to learn that stuff.

Wednesday Buzz: Engage Social Media Followers With These Prompts

Associations Now

Social Media Today shares a bunch of content ideas to activate your social media feeds. Also: a dozen special ways to say thank you to donors. The creative well can run dry for even the best social media managers.

How to Apply Social to Marketing and Membership Recruitment


Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. Your members want to spread the word about you, especially if you make it easy for them. This is how.

Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Social media platforms introduce and update features seemingly almost daily. The Wild Apricot blog shares four ways to get board members involved.

5 More Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Associations have their own unique challenges when it comes to social media marketing. Marketing goals for such organizations are often not as simple as convincing people to buy a product. Can you edit a video-taped session down to a minute or two of key takeaways?

It’s a Personnel Issue! – NLRB and Social Media


While attending a meeting of association finance and administration professionals (not ASAE) last month, I eavesdropped on a discussion about using social media for employee recruitment (I was there to talk about insurance). Risk and Social Media

Three awesome social media campaigns by CVBs and hotels


Whether you work for a Convention and Visitors Bureau or for a hotel and eager to expand customer base and boost business, these three collaborative social media campaigns below provide brilliant examples of what can be achieved when CVBs and hoteliers work together.

5 great examples of how to use Twitter for membership engagement

Optimist Consulting

I was lucky enough to present at the MemberWise conference ‘Harnessing the Web to Drive Membership Value and Growth Conference’ last month. My presentation focused on how to use Twitter for membership engagement. Calls to action. Encourage people to join.

Social Media Roundup: The Personal Approach to Member Engagement

Associations Now

Get personal to boost your member engagement. Plus: how mobile technology can benefit your recruiting efforts. A step-by-step guide to member engagement for everyone would be ideal—but an individualized approach is your solution when it comes to increasing involvement.

Friday Buzz: How to Use Your Annual Meeting to Recruit New Members

Associations Now

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? CIVSA also changes the location of its events each year to reach more people in different regions. Check out Ibele’s post for recruitment keys to success.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. If you get a chance, take a couple of minutes to browse all of the tools that are deployed. Share to Twitter Share to Facebook. Labels: Social Media. Hi Tony - what a nice surprise to click on your link and read your post.

How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives.

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Daily Buzz: How to Build a Meeting Legacy

Associations Now

Also: strategies to add to your member recruitment toolbox. Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content. They all need to hear about the outcomes.”.

How to Increase Facebook Page Followers for Free


Two free methods to drive page “likes” are to leverage your email contacts and your personal Facebook account. Read on to learn how. Get 30+ social media post ideas in the. Social Media Survival Kit for associations.

Social Media Roundup: Hire and Nurture Innovators

Associations Now

But, how do you recognize an innovator during the hiring process? That, and more, in today’s Social Media Roundup: Getting Ahead With Innovation. According to an IBM study, creativity has become the top leadership trait in most industries.

Social Media Roundup: Utilize Word-of-Mouth Marketing

Associations Now

Also: how to leave an impression and build on the conversations in your industry with great content. Do you trust them to help you out when it comes to recruiting new members? That, and more, in today’s Social Media Roundup: Says Who?

Behind China's Great Firewall ? A Social Media Platform Primer.


global association strategy, regional planning and local infrastructure to grow your business. Behind China’s Great Firewall – A Social Media Platform Primer. FaceBook, LinkedIn, Twitter and YouTube are the most recognized social media tools used in the world today.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How to Market like a Musician


Its inherent “ick factor” is why so many companies fail to properly engage their audiences. The key to getting over that “ick factor” is to get creative. Of course, it’s one thing to know that. If you think of social media as a shouting match, you’re missing the point.

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How to Build a True Learning Community at the Core of Your Membership Model


And what is the role of social media-enabled learning communities in the modern membership organization and other comparable types of knowledge service delivery? Welcome to a day in his life. What’s more, it is interactive and you have a chance to comment.

Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. He writes, “Most of us know or have heard of associations that use tools like Facebook or Twitter to promote conferences or other products and services, thereby increasing their sales. Share to Twitter Share to Facebook. Labels: Social Media. Fundraising with Social Media.

[Cool Infographic Friday] How Social Recruiting Can Attract Top Talent to Your Organization


Have you tried using social media as a recruiting tool for your association or nonprofit? If you learn how to use social media for recruiting, you’ll find it’s one of the best ways to attract top talent. Employers know this – 89 percent of them use social media to find candidates, and 70 percent of hiring managers have successfully recruited with social media.

Membership Marketing Blog: News on Social Media and.

Membership Marketing

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. The data suggests to me that there has been a nearly complete adoption by associations of the official use of at least some social media tools. Share to Twitter Share to Facebook.

[Cool Infographic Friday] How Social Recruiting Can Attract Top Talent to Your Organization


Thanks to Betterteam for sending along this infographic! ———— Have you tried using social media as a recruiting tool for your association or nonprofit? But social recruiting can have a downside as well.

The Best Times To Post To Social Media: Introducing the Burrito Principle

Beth Kanter

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award.

Proven Tactics to Recruit, Retain and Unleash Millennial Talent


A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. 50% of Millennials want to work for a business with ethical practices. Provide opportunity to make an impact.

Practical Uses of Social Media for Association Marketing

Membership Marketing

Practical Uses of Social Media for Association Marketing. Last week I had the chance to facilitate a session at the ASAE and the Center’s Super Swap meeting. Of course, the topic of social media came up for conversation. And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

How to Meet the Membership & Education Expectations of Millennials and Gen Z


Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. YPs expect educational programs to offer current, up-to-date information.

Social CRM Use Case 5: Recruitment


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 5th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. Social CRM and ROI