Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. How to Calculate Where your Membership is Headed.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Social Media Survey Report Case Study 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? Speaking Engagements.

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to make sure the Price is Right! Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4).

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Social Media. (5).

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. How to Calculate Where your Membership is Headed.

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Calculate where your Membership is Headed. White Paper.

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Reid All About it

DECEMBER 2, 2022

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Brain drain pains. More info/register.

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Marketing 40

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Nimble AMS

JULY 22, 2022

Keep reading to learn the pros and cons of each model and how to apply each type at your association. Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Free or ungated content. Gated content.

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Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on social media. How to Have a Career Development Discussion with Your Boss.

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4).

Tools 40

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. News on Social Media and Membership Marketing. Membership Recruitment. (4). Social Media. (5).

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Fundraising with Social Media. Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4).

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. Using Social Media to Recruit Staff.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). Social Media. (5). White Paper. (4).

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Social Media. (5).

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Fundraising with Social Media. Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). The Membership Lifecycle. ► 2011. (29).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). teamwork. (3).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Membership Survey. (5).

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

MARCH 9, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Fundraising with Social Media. Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). The Membership Lifecycle. ► 2011. (29).

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Membership Survey. (5).

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Build a Better Member Survey.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Social Media. (5).

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them. Speaking Engagements. Speaking Engagements. Publications.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4).

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Membership Marketing

JULY 27, 2010

Today, Vinay had a piece appear in the Washington Post on how to network at a professional event or party. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Practical Uses of Social Media for Association Mar. Membership Recruitment. (4).

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). The Membership Lifecycle. ► May. (1).

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Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

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