How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

” “You know, we really don’t need membership recruitment help. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you.

How To 305

Three Must-Haves for Successful Membership Recruitment

Moery Company

What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to solve problems; they don’t want to be sold. 1) Get prospects to buy, don’t sell them.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Then, I want you to get really narrow.

How To 235

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout? The post Association Staff Stretched to the Limit?

Team 121

How to Apply Social to Marketing and Membership Recruitment

SocialFish

Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. Your members want to spread the word about you, especially if you make it easy for them. This is how.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

How To 400

The Art and Science of Building a High Performing Team – Part 3

Achurch

We all want to be successful. No matter what field we are in – athletics, academics, social work, or finances – we feel good when we meet goals and contribute to the wins of our overall organization. Anyone in charge of building a team knows that feeling.

Team 58

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

How To 119

Four Reasons Your Marketing Team Needs Community

Higher Logic

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

Team 161

How to Get Useful Student Feedback on Online Courses

WBT Systems

Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. You can also determine if your existing instructors and learning technology are up to par. By repeatedly asking for their perspective, you demonstrate your learner-centric mission: to deliver education that makes a difference in their lives and helps them achieve their career goals. 4: Student feedback team.

Course 182

Daily Buzz: Rethink Your Recruiting Process

Associations Now

Any new hire has to meet your organization’s expectations both professionally and culturally. To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture.

How to Keep Your Employees in 2017

Associations Now

Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. But how do you do it? I asked some association professionals for their ideas, and here’s what they had to say.

How To 100

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology. Associations, which are widely-recognized experts in their industries, are stepping up to offer such programs.

How To 182

How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. One expert shares how to get started and why it’s important to know your sales history. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. Without this data, you will be surprised, and that’s not a good place to be.

Daily Buzz: How to Speed Up Decision Making

Associations Now

If implementing change takes forever, it might be a sign to revamp your decision-making structure. If your association is looking to make a change faster than the process currently allows, you may need to take a step back and look at the decision-making structure itself.

Team Building with Diversity

SOS Association

Diversity helps build strong and effective work teams. When we think about diversity, there is often a tendency to focus on gender, age, and race. While it is certainly important and crucial to be diverse in those areas, there are other areas to consider in which to be diverse. How we work, learn, communicate, and cooperate with others all have certain levels of diversity to them. Building a diverse team is usually one of the more difficult tasks.

Team 40

Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

Team 86

How to Design a Successful Mentoring Program

Association Adviser

Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Recruiting. Should I run a pilot program to test the waters?

How to Hire The Ideal Freelancer

Association Success

The thought can even seem too good to be true: low cost, talented individuals that need little management or guidance to do stellar work for your association. Often times, freelancers don’t work in the office and you’ll scarcely (if ever) see them face-to-face. How to Hire a Freelancer for Your Association. There are a bunch of websites like Upwork and Freelancer - these are an OK place to start. The key is to find the right one.

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration. If you don’t know how to dream, you’re dead.”.

Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

Team 78

I'm Not Building a Navy SEAL Team

Eric Lanke

I attend a lot of conferences where the focus is leadership and how to build and lead effective teams. One common type of speaker I see at these conferences is someone retired from the military (an ex-Navy SEAL Team member was the latest example), talking about their own experiences with team-building and team leadership. The people giving them always deserve our thanks and applause for the risks they have taken and for their service to our country.

Team 143

Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. 50% of Millennials want to work for a business with ethical practices. Provide opportunity to make an impact.

Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA. After a few years, I felt ready to do something different. I liked that I could continue working in higher education and work for an association, which I grew to love.

Team 72

Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership Blog

One of the great things about attending the ASAE Annual Conference is that for a few days you get the opportunity to be totally immersed in all things associations, and this year was no exception. From the trade show to the education tracks, to the networking opportunities (rain or shine!) it lived up to its billing as the “not to be missed” event of the year. I particularly enjoyed being in Nashville, my second favorite music city, next to Austin.

Team 150

Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

The latest Fundraising Effectiveness Project survey revealed that less than half of charitable donors contributed to the same organization two years in a row. That’s a sum any industry or economic sector would be overjoyed to look at — until the offsets are considered.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. A good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them.”

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members. Iteration is purposefully embedded in the process to continuously improve and refine.

Team 130

How To Apply Social to Membership Retention and Renewal

SocialFish

It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. You need to own the data, but that’s a good thing! So, given all of that what can the membership team actually DO with Social? This is how.

How To 121

Lunchtime Links: How to Get Volunteers (And How to Keep Them)

Associations Now

How to do both, and more, in today’s Lunchtime Links: Volunteer magnet: There’s nothing like the first few days of a volunteer program when the energy is up and you’ve got people lined up around the block to help. Your volunteer programs have to have impact.

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action. Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. What can you do to bridge them?

Team 61

Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Plus: look for these red flags when deciding whether to hire new employees. Thanks to the smartphone revolution, everybody is an amateur photographer. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. How do you use Instagram?

Creating fun & appreciation to help recruit members and employees

SCD Group

As part of a generational issues session I led at last week’s Syngenta Business Institute (SBI) for selected golf course superintendents, I asked small groups of participants to come up with solutions for three key questions: How to create fun in your work place?

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? AA: How does the national AGC organization support its chapters’ membership marketing efforts? We’ve created a number of national/local integrated campaigns to promote membership.

4 Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Whether you want to build awareness of a cause; increase conference attendance or recruit new members, creating a social media strategy for your association is much easier when you are clear about where you are and where you want to go.

Session Summary on Super-charging Web Teams

High Context

In the session, titled Super-charging Your Web Team: Recruiting, Training, and Managing Your In-house Web Talent , I shared my top tips and secrets on how to maximize the value that your web staff can contribute to your organization. ASAE Associations Management Strategy Web TeamsMark Athitakis, senior editor with ASAE & the Center for Association Leadership, posted a great summary of my presentation last week at the ASAE Technology Conference.

Team 40

How to Decide If Joint Membership is Right for Your Association and Chapters

Chapter Chat

The joint membership model is becoming more popular with associations , according to Peggy Hoffman, president of Mariner Management & Marketing. Members pay for both in one dues payment either to the national association or the chapter. What would make them more likely to join both?