Three Must-Haves for Successful Membership Recruitment

Moery Company

What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to solve problems; they don’t want to be sold. 1) Get prospects to buy, don’t sell them.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

Membership Hack: Recruiting Award

Associations Now

To encourage membership recruitment, the North American Association of Floor Covering Distributors gives an award to the member who is the biggest connector. How to hack it? This award has become an effective way to incentive our recruitment process.”.

How to Apply Social to Marketing and Membership Recruitment

SocialFish

Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. Your members want to spread the word about you, especially if you make it easy for them. This is how.

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout? The post Association Staff Stretched to the Limit?

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Daily Buzz: Rethink Your Recruiting Process

Associations Now

Any new hire has to meet your organization’s expectations both professionally and culturally. To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture.

How to Keep Your Employees in 2017

Associations Now

Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. But how do you do it? I asked some association professionals for their ideas, and here’s what they had to say.

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Four Reasons Your Marketing Team Needs Community

Higher Logic

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology. Associations, which are widely-recognized experts in their industries, are stepping up to offer such programs.

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How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How to Get Useful Student Feedback on Online Courses

WBT Systems

Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. You can also determine if your existing instructors and learning technology are up to par. By repeatedly asking for their perspective, you demonstrate your learner-centric mission: to deliver education that makes a difference in their lives and helps them achieve their career goals. 4: Student feedback team.

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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration. If you don’t know how to dream, you’re dead.”.

I'm Not Building a Navy SEAL Team

Eric Lanke

I attend a lot of conferences where the focus is leadership and how to build and lead effective teams. One common type of speaker I see at these conferences is someone retired from the military (an ex-Navy SEAL Team member was the latest example), talking about their own experiences with team-building and team leadership. The people giving them always deserve our thanks and applause for the risks they have taken and for their service to our country.

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Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. 50% of Millennials want to work for a business with ethical practices. Provide opportunity to make an impact.

Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

The latest Fundraising Effectiveness Project survey revealed that less than half of charitable donors contributed to the same organization two years in a row. That’s a sum any industry or economic sector would be overjoyed to look at — until the offsets are considered.

Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

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Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action. Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. What can you do to bridge them?

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How to Hire The Ideal Freelancer

Association Success

The thought can even seem too good to be true: low cost, talented individuals that need little management or guidance to do stellar work for your association. Often times, freelancers don’t work in the office and you’ll scarcely (if ever) see them face-to-face. How to Hire a Freelancer for Your Association. There are a bunch of websites like Upwork and Freelancer - these are an OK place to start. The key is to find the right one.

How to Design a Successful Mentoring Program

Association Adviser

Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Recruiting. Should I run a pilot program to test the waters?

Tuesday Buzz: Building Your Dream Event Team

Associations Now

Learn how to hire a top-notch team to pull off memorable events. Associations reach for the stars in planning events, and they need to do the same when building the teams behind them. First off is recruiting qualified people for your team.

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Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. A good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them.”

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members. Iteration is purposefully embedded in the process to continuously improve and refine.

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Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

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Lunchtime Links: How to Get Volunteers (And How to Keep Them)

Associations Now

How to do both, and more, in today’s Lunchtime Links: Volunteer magnet: There’s nothing like the first few days of a volunteer program when the energy is up and you’ve got people lined up around the block to help. Your volunteer programs have to have impact.

Successfully Embracing Change is a Team Effort

Association Adviser

Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA. After a few years, I felt ready to do something different. I liked that I could continue working in higher education and work for an association, which I grew to love.

Team 48

How To Apply Social to Membership Retention and Renewal

SocialFish

It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. You need to own the data, but that’s a good thing! So, given all of that what can the membership team actually DO with Social? This is how.

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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership Blog

One of the great things about attending the ASAE Annual Conference is that for a few days you get the opportunity to be totally immersed in all things associations, and this year was no exception. From the trade show to the education tracks, to the networking opportunities (rain or shine!) it lived up to its billing as the “not to be missed” event of the year. I particularly enjoyed being in Nashville, my second favorite music city, next to Austin.

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Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Plus: look for these red flags when deciding whether to hire new employees. Thanks to the smartphone revolution, everybody is an amateur photographer. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. How do you use Instagram?

Creating fun & appreciation to help recruit members and employees

SCD Group

As part of a generational issues session I led at last week’s Syngenta Business Institute (SBI) for selected golf course superintendents, I asked small groups of participants to come up with solutions for three key questions: How to create fun in your work place?

4 Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Whether you want to build awareness of a cause; increase conference attendance or recruit new members, creating a social media strategy for your association is much easier when you are clear about where you are and where you want to go.

How to Decide If Joint Membership is Right for Your Association and Chapters

Chapter Chat

The joint membership model is becoming more popular with associations , according to Peggy Hoffman, president of Mariner Management & Marketing. Members pay for both in one dues payment either to the national association or the chapter. What would make them more likely to join both?

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Read Part 2 to learn how to: Find out if joint membership is a good idea for your association. Now, we’ll take our joint membership plan through the steps to implementation. Introduce the joint membership plan to chapters. How much will joint membership cost?

Session Summary on Super-charging Web Teams

High Context

In the session, titled Super-charging Your Web Team: Recruiting, Training, and Managing Your In-house Web Talent , I shared my top tips and secrets on how to maximize the value that your web staff can contribute to your organization. ASAE Associations Management Strategy Web TeamsMark Athitakis, senior editor with ASAE & the Center for Association Leadership, posted a great summary of my presentation last week at the ASAE Technology Conference.

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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? AA: How does the national AGC organization support its chapters’ membership marketing efforts? We’ve created a number of national/local integrated campaigns to promote membership.

How To Get Started Thinking About Online Peer Learning Communities for Nonprofit Professionals

Beth Kanter

” The idea was to get folks who do social media for nonprofits sharing best practices about social media adoption and culture change by balancing brief c ontent delivery with lots of interaction. Community Cultivator Recruitment. Contact or follow the Leap team on Twitter.

Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Beth Kanter

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” charities with economists willing to donate their time.

Professional Speaking Association – how it grew by 45%

Optimist Consulting

The PSA is the professional association for anyone who is involved in public speaking, from professional speakers through to senior staff who are required to present regularly. Over the past year it has grown by 45% from 220 to 320 members. Recruitment.