How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

” “You know, we really don’t need membership recruitment help. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you.

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How to Get Current Attendees to Recruit New Ones

Associations Now

It’s hard work to convince new people to register for your conferences, but your current attendees may be able and willing to help. Here are three ideas for how you can encourage your current attendees to recruit new ones: Get social.

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How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

How to Adapt, Change, and Pivot for Long Term Success – Association Hustle Podcast Episode 224

Moery Company

Listen to this episode to learn about the three strategies that your association can implement today to adapt, change, and pivot to overcome today’s challenges. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. This is going to continue.

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Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? Kerri McGovern, director of membership, says ASID is experimenting with the platform’s photo and video ads.

Membership Hack: Member Videos

Associations Now

Put them in simple video form to put a human face on your campaigns. How to hack it? With some basic editing skills and a camera, one association has found a new way to highlight member voices through video. We found it to be a great way to reach them.”.

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How to go viral

SocialFish

I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. So next time your marketing or PR department says something stupid like “let’s make a viral video!” How to Model Viral Growth: The Hybrid Model.

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How to Get Useful Student Feedback on Online Courses

WBT Systems

Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. You can also determine if your existing instructors and learning technology are up to par. By repeatedly asking for their perspective, you demonstrate your learner-centric mission: to deliver education that makes a difference in their lives and helps them achieve their career goals.

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How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology. Associations, which are widely-recognized experts in their industries, are stepping up to offer such programs.

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Case Study: MHEDA Conquers Video Integration

Association Adviser

The Nielsen Company CEO Mitch Barnes recently wrote an article in which he said we could expect “a seismic shift” in television and video consumption in the next five years. Barnes says that distribution channels will continue to merge so that television as a device no longer defines the platform. Because screens have become ubiquitous, with most consumers having access to multiple screens at once, more content is being consumed now than ever before.

How to Design a Successful Mentoring Program

Association Adviser

Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Recruiting. Should I run a pilot program to test the waters?

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout? Video production 21%.

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Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. 50% of Millennials want to work for a business with ethical practices. Provide opportunity to make an impact.

Planner Pro Tips: 9 Ways to Make the Most out of Photo Booths

Cvent Association Tips

But from a planner’s perspective, there has to be a good game plan going into your event to make the most out of your photo booth. When they see a camera, most of our employees are ready to flash their pearly whites, put on a silly hat or strike a funny pose.

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How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Plus: look for these red flags when deciding whether to hire new employees. Thanks to the smartphone revolution, everybody is an amateur photographer. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. How do you use Instagram?

7 WAYS & 9 EXAMPLES OF ASSOCIATION VIDEOS

SCD Group

Video is rapidly becoming a major communications tool. Yet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. 7 Ways You Can Use Video. 9 Examples of Association videos.

Four Ways to Get the Most out of Video at Your Next Event

Association Success

How to create a video strategy that supports the big goals of your association. Everyone instinctively knows that an upbeat and engaging video is a great way to kick off a conference, but few people take the time to really think through an effective video strategy for a big event. A well-planned video strategy should do all these things, and ensure a higher ROI on the cost of the event. Is your information video ready for an update?

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Hawaii Five-O & Monopoly Show Associations How to Engage Members

SCD Group

For tonight’s (1/14/13) showing of Hawaii Five-O, CBS invited viewers to vote on which ending they wanted for its show. Many people now are watching TV with a companion device (known to many as the “second screen”). So, what does this have to do with associations?

Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Beth Kanter

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” charities with economists willing to donate their time.

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams.

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An Association Sales Crisis – Association Hustle Podcast Episode 233

Moery Company

We’re getting ready to see an association sales crisis like we’ve never seen before. Listen to this episode for a plan on how to ramp up sales when it comes to membership recruitment, membership renewal, and sponsorships. Membership Recruitment.

Short- and Long-Term Strategies for Moving Forward

Moery Company

We have seen several themes come to fruition from the past two months that we wanted to share with you. To be honest, I don’t think the association industry is accustomed to this amount of workload unless it’s during an annual convention or they’re working on a big bill on Capitol Hill.

What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. See Underwood’s article about video in today’s issue.

Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal

Association Adviser

Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association.

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Observations from the Field Including Short- and Long-Term Strategies for Moving Forward – Association Hustle Podcast Episode 228

Moery Company

Association leaders are getting laser focused on delivering great information to their members and are really focused on long-term business projects with their partners while addressing the urgent needs of now. Hello and welcome to JP Moery’s Association Hustle Podcast.

Association Brain Food Weekly: 5.8.20

Reid All About it

Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Will college students return to campus this fall? I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!) to 1:30 p.m. –

Association Brain Food Weekly: 5.15.20

Reid All About it

Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. to 3 p.m.

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. 20 great questions to ask right now instead of “How are you doing?”

Association Brain Food Weekly: 1.10.20

Reid All About it

But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. One way to cut through information overload is to see what other people are reading.

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Association Brain Food Weekly: 11.24.17

Reid All About it

But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. Start to see your potential with data.

Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Don’t let that happen to you!

Association Brain Food Weekly: 5.9.16

Reid All About it

From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your international event, as well as how to book and promote these services effectively. Learn how to say “no” to scope creep.

Association Brain Food Weekly: 12.2.16

Reid All About it

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Want to read more? Ok, on to the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 12.2.16

Reid All About it

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Want to read more? Ok, on to the list of this week’s free webinars and learning events.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

You may have a customer journey map – an agreed-on, cross-departmental plan for how you will support customers throughout their experience with you, with the goal of delighting them and creating loyal brand advocates. So it pays to have a great support system. Want to learn more?

Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future.

Association Brain Food Weekly: 2.21.20

Reid All About it

We all want to be fair and inclusive, but biases are natural and inevitable. In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. How’s that, you say?

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