Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue.

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success.

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio). Six Keys to a Strategic Sponsorship Program.

How to Launch an LMS with No Content

Blue Sky eLearn

We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. Instead of leaving these on your regular website, move any educational white papers over to your LMS. .

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How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

LMS Buy-In: How to Overcome these Top 4 Objections

Blue Sky eLearn

However, with the expense of an LMS comes online courses and on-demand webinars that can become a part of your non-dues revenue strategy as well as new avenues to acquire sponsorship dollars. How will they learn to use it? It’s Not in Our Budget.

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Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs don’t drive revenue. Not sure what to measure?

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? Identify what you need to deliver the member experience you want, and learn how to make the data work for you. The number of mobile users worldwide is expected to reach 7.33

How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue Sales

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. We’ll show you how you can: Learn more about your members by gathering information in your CRM.

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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts.

How to Lead a Successful Spinoff

Associations Now

Associations can often struggle to launch a foundation or sister organization. One persevered by sticking to its vision. Perhaps the idea is to serve charitable goals, such as providing scholarships or conducting public outreach. Put strategy first.

How-To: Simplify Your Approach To Brand

Association Success

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. .

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

The picklers I know are all about pickling – from eggs to cukes to fruits. Come to think of it, it might not just be a Midwestern thing – Portlandia’s “We Can Pickle That,” anyone?) Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time. In a sea of growing competition, it pays to focus on your customers. How does each one of these drive more revenue?

Advice for Associations to Succeed in 2020 – Finding the Best Non-Dues Revenue Mix for Your Association

Moery Company

Every week I speak with associations about non-dues revenue opportunities. How would these programs benefit your associations? Our members have champagne and caviar tastes for our Annual Meeting, but they don’t want to pay more than $500 in registration fees.”.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. “The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics.

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How to Sunset an Educational Program

WBT Systems

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. How to tell it’s time to sunset an educational program. Talk to past students too about their experience. Value to market.

Got NDR (Non-Dues Revenue)?

Association Adviser

But again and again we return to our favorite annual conferences and events. Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. We had the same mission to accomplish.”

3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. 3 Association Growth Strategies. Association revenues have grown by 25% in the last year and a half. 3 Association Growth Strategies.

Virtual Meetings Grow Association Communities—How to Get Started

.orgCommunity

Canceling a conference is a decision that most association CEO’s never imagined they would be forced to make. Fortunately, technology now gives us alternate ways to continue our work, including providing members with education and fellowship. I wanted us to expand in all ways.”

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How to Increase Customer Retention with an Online Community

Higher Logic

That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent. An online customer community is a good place to start.

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How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. 5 Ways to Get Customers to Sell for You.

From Relevance to Revenue

Association Adviser

As with their for-profit brethren, many associations must face up to the fact that they are either on the brink of failure or are on the brink of success. Meanwhile, member loyalty is harder to win and even harder to maintain. Relationship between relevance and revenue.

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere.

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Daily Buzz: How to Reengage Audiences During Your Presentation

Associations Now

One speaker weighs in on how to keep listeners tuned in while you’re talking. Also: Nurture your online community to increase growth. You’ve been rehearsing your presentation for weeks—making tweaks, talking to yourself in the mirror, the whole nine yards.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances. What can you add to your list?

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. Is the strategy actionable? Decision to Join. (3).

How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

How to Nurture Sponsor Relationships Amid Virus Cancellations

Associations Now

COVID-19 has spurred organizations to work remotely, schools to close, and conferences to cancel. Amid the uncertainty, it’s time to talk to your sponsors about what you’re doing and offer them ways to still bring value to your members. Go to the Issue Roundup on asaecenter.org. We’re going to come back to you with strategies and options.’”. agree to touch base periodically as plans change.”.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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Could Micropayments Fill the Revenue Gap Between Member and Nonmember?

Associations Now

Micropayments, a still relatively untested approach to tying content to revenue online, could benefit publishers—like associations—that are focused on niche content, experts say. Recently, the micropayments model has started to resurface in the publishing world as a potential revenue option for digital media outlets. Despite challenges with micropayments, some experts still think the strategy could take off. It is generated to drive data and traffic.”.

How to Continue the Conference Learning Experience

WBT Systems

Attendees aren’t likely to retain the information they take in during those few days packed full of sessions. They end up getting overwhelmed with new information and falling victim to the forgetting curve—which means they will forget 70 percent of what they ‘learn’ within 24 hours. The rest can’t afford to go, can’t take time away from work, or don’t see the appeal. Make a plan to help attendees move that finish line. Give attendees a call to action.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). What can we do to fill that gap?’”.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation.

How to Adapt, Change, and Pivot for Long Term Success – Association Hustle Podcast Episode 224

Moery Company

Listen to this episode to learn about the three strategies that your association can implement today to adapt, change, and pivot to overcome today’s challenges. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. Talk to you soon.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Tip 1: Reaffirm advertising to your association’s relevance. Survey your members regularly to ask these questions.

How to Attract New Sponsors to Your Organization - Moery Company

Moery Company

How can we bring new sponsors into our organization?” Here is a sales methodology we are honing at our shop: First : We know many associations are about to send out their new prospectus for 2019 (budget season is coming up by the way). Definitely send the prospectus to them.