Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

How to Give Your Customer Success Team Superpowers

Higher Logic

How about stressed? These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success?

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Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How-To: Simplify Your Approach To Brand

Association Success

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. .

How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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LMS Buy-In: How to Overcome these Top 4 Objections

Blue Sky eLearn

However, with the expense of an LMS comes online courses and on-demand webinars that can become a part of your non-dues revenue strategy as well as new avenues to acquire sponsorship dollars. How will they learn to use it? It’s Not in Our Budget.

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Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs don’t drive revenue. Not sure what to measure?

How to Attract New Sponsors to Your Organization - Moery Company

Moery Company

How can we bring new sponsors into our organization?” Here is a sales methodology we are honing at our shop: First : We know many associations are about to send out their new prospectus for 2019 (budget season is coming up by the way). Definitely send the prospectus to them.

How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue Sales

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

The picklers I know are all about pickling – from eggs to cukes to fruits. Come to think of it, it might not just be a Midwestern thing – Portlandia’s “We Can Pickle That,” anyone?) Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue.

3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. 3 Association Growth Strategies. Association revenues have grown by 25% in the last year and a half. 3 Association Growth Strategies.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time. In a sea of growing competition, it pays to focus on your customers. How does each one of these drive more revenue?

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. “The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). What can we do to fill that gap?’”.

Got NDR (Non-Dues Revenue)?

Association Adviser

But again and again we return to our favorite annual conferences and events. Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. We had the same mission to accomplish.”

How to Increase Customer Retention with an Online Community

Higher Logic

That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent. An online customer community is a good place to start.

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How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. 5 Ways to Get Customers to Sell for You.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere.

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How to Sunset an Educational Program

WBT Systems

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. How to tell it’s time to sunset an educational program. Talk to past students too about their experience. Value to market.

How to Convert Association Prospects to Members

GrowthZone

Frank Kenny outlines the strategic process for converting prospects to paid members. You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. Is there anyone they would like to meet?

From Relevance to Revenue

Association Adviser

As with their for-profit brethren, many associations must face up to the fact that they are either on the brink of failure or are on the brink of success. Meanwhile, member loyalty is harder to win and even harder to maintain. Relationship between relevance and revenue.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances. What can you add to your list?

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. Is the strategy actionable? Decision to Join. (3).

HOW TO USE TWITTER 4 BUSINESS

Slice-Works

I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Twitter users are 3 times more likely to follow brands than Facebook users. THREE KEYS TO A SUCCESSFUL TWITTER CAMPAIGN. © Thinkstock.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation.

How to Continue the Conference Learning Experience

WBT Systems

Attendees aren’t likely to retain the information they take in during those few days packed full of sessions. They end up getting overwhelmed with new information and falling victim to the forgetting curve—which means they will forget 70 percent of what they ‘learn’ within 24 hours. The rest can’t afford to go, can’t take time away from work, or don’t see the appeal. Make a plan to help attendees move that finish line. Give attendees a call to action.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Tip 1: Reaffirm advertising to your association’s relevance. Survey your members regularly to ask these questions.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Results of a recent Association Adviser reader poll seem to concur.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We don’t need to recreate the wheel each time. How to conduct an effective survey.

How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

How to Justify an AMS Purchase to the Association Board

GrowthZone

Or, maybe you’re starting from scratch and it’s time to push your organization forward with membership, engagement, and retention strategies that you can’t accomplish on your own. Here is what every decision-maker will want to know: What is our return on investment?

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. Not every association is in a place to take on those requirements. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore.

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Higher Logic

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings. The team moved around to different parts of the organization at different times: Marketing, Support, Product Management, Advocacy, and others.

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How to Manage Your Manager

Association Success

How's your relationship with your boss? These strategies will make it even better. How many times have you presented what you thought was a great idea to your manager and been dismissed? Should you start looking for the next job opportunity or stay the course to learn if your next idea is accepted? We tend to look within our department or at our responsibilities and consider what could make our jobs easier or our department run more efficiently.

How to Put That Strategic Plan Into Action

Associations Now

Strategy-setting is useless without an implementation plan. One association leader shares how her board got smart about tactics. And how will we implement it?”. “You have to sit down and poke at your strategy and ask, ‘Is this really practical?'”

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