Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies.

A YP-Friendly Social Media Strategy

Associations Now

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Don’t let it get to you.

Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes.

Association Social Media: ASAE

SocialFish

——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! Who do you report to? How do you decide what content to post where? How do you manage content flow?

Market Your Donation Page With 6 Stellar Social Media Strategies

SocialFish

If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! Not only is social media a huge part of our day-to-day lives, but it’s also a great platform for causes to get the word out about their mission and their latest fundraising campaigns.

Social Media Crisis Management for B2B

SocialFish

This remains true in the world of social media. A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Create a Strategy.

8 Social Media Marketing Hacks to Ensure Success in 2018

SocialFish

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything.

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Playbook has allowed us to reach a global audience on a weekly basis; share thought leadership content on sales, business development, and leadership; and has propelled our brand within the association community. Thinking about launching a podcast at your organization?

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The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales. To engage with them, you need better calls to actions.

Social Media and B2B – How To Gain Awesome Leads

SocialFish

This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. Today we are going to go over a few specific ways that B2B companies can ensure that they are targeting the correct people online.

A Day at the Tour: Social Media Failure, Outrage & Frustration

Reid All About it

You probably also noticed how angry I am about ESPN’s Michael Smith laughing online and during his show, Around the Horn , about two cyclists being hit hard by a car on Sunday during stage 9 of the Tour. You can see how hard in the video shown on Dutch TV. How it all began.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Don’t let it get to you.

Daily Buzz: Develop a Social Media Brand Ambassador Program

Associations Now

Consider a social media ambassador program to bridge the gap. Before purchasing a new product or service, how many times have customer reviews persuaded you to buy or not buy? “We That’s where a social media ambassador program comes in.

How To Design a Digital Badge Strategy

WBT Systems

Dramatic changes have occurred in how learning is recognized, accredited and validated. Digital Badges are a part of these changes and are set to make a big impact on education and certification programs in 2017. What Does Designing a Digital Badge Strategy Look Like?

4 Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Whether you want to build awareness of a cause; increase conference attendance or recruit new members, creating a social media strategy for your association is much easier when you are clear about where you are and where you want to go.

Social Media for Alumni Networks

SocialFish

Engaging and Inspiring Alumni Networks with Social Media from Beth Kanter. Related Posts How to Lead Your Way to a Social Organization Best Linkedin Company Pages Tools for Digital Storytelling More on Content Strategy Digital Strategy 101 Social Media Marketing Primer.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Study your audience to know which message works where. Content Strategy Featured

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.

Social Media Marketing Primer

SocialFish

Social Media and the Business Imperative from Todd Van Hoosear. Related Posts Digital Strategy 101 Best Linkedin Company Pages How to Lead Your Way to a Social Organization Social Media and Fundraising Building Community: It’s More than Engagement YouTube for Nonprofits Program.

Association Social Media: Philanthropy Ohio

SocialFish

Who do you report to? . 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? How do you decide what content to post where? which is exclusive to Twitter.

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How Your Association Can Succeed in Social Media

Association Management

Done well, using social media makes all your other objectives easier. Here’s how to get started: Post with Purpose. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Social Media

A New Strategy for Event Social Media

Associations Now

At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should event social media be a deeper part of the process? A new startup makes the case for social strategizing months before the event.

eCommerce Social Media: 4 Trends for 2017

Slice-Works

However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017?

Daily Buzz: Make Your Nonprofit a Social Media Standout

Associations Now

Social media is saturated with brands—which can make it hard to break through the noise. For nonprofits, that means making your social strategy a perfect fit for your audience. To become a social media standout, survey where your audience spends most of its time.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Don’t let it get to you.

How to Humanize Your Nonprofit in the Social Media Age

SocialFish

Ever get jealous that the open, unstructured social media efforts of the community completely trounce your well-planned and even well-funded social media programs? Are you frustrated when your own social media efforts are thwarted by inter-departmental competition?

Content Curation: Hi Impact Social Media Task #4

Slice-Works

Content curation is your hi-impact social media task #4. Along with content strategy , engagement and content creation , it is an important step towards online success. But where do you look for content and how to you find the best stuff?

Association Social Media Best Practices

SocialFish

Last month, I presented at an Association Trends event about association social media. Here are 10 association social media best practices I shared: Meet your members where they are. Does that sound likely to you? Yes, young people are using social media….but

Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership Blog

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. 20 percent rely on volunteers to administer their social media efforts.

Social Media Engagement: Hi Impact Task #2

Slice-Works

Social media engagement is all about fostering a two-way conversation with people who believe what you believe. Read on to see why that matters… Why You Should Engage. How Do You Create Social Media Engagement? The challenge of social media engagement is to get inside your audience’s mind and make it all about them. What Does Authentic Social Media Engagement Look Like? Hi Impact Social Media Tasks Series.

3 Ways to Use Social Media to Grow Membership

SocialFish

There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. ” Want to know more?

Scheduling: Hi Impact Social Media Task #5

Slice-Works

When I talk to business owners about their social media , scheduling is probably their biggest challenge. Automation is a key ingredient in any well-planned social strategy. Automation makes you more efficient, saves time and helps relieve the burden of posting to multiple social accounts at one time. Apples to Apples? Buffer is primarily a platform for scheduling social media posts. Hootsuite also allows you to schedule posts.

The Importance of Testimonials and Social Media

SocialFish

Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey , and 54% of these B2B respondents said that they have generated leads through social media.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

Join the Review Society to dig into it more. . The stars of the social media world are all corporate B2C brands: businesses like Airbnb and GoPro are killing it with user-generated content. Of course, social doesn’t always come naturally for B2B organizations.

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How to Create Visual Content for Social Media on the Fly

SocialFish

It’s all over the Web: the future of social media is becoming more and more visual. You can no longer get away with simple text and links to blog posts and call it content. Photos, graphics, and other visual content are ruling nearly every popular social media platform.

Are you still committing these social media fails?

SocialFish

This is an excerpt from The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!) Head over there to read the full article! Everyday I see nonprofits doing social media wrong. Of course, age is just one way to start.

Social Media Tips for Busy Association Professionals

GrowthZone

Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? Some days, my schedule would allow me to do this.

Social Media for NonProfits: Not Strictly Unprofitable

SocialFish

We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. Now let’s attach a dollar value to these hours.