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Marketing the Future: Learn From the Mac’s Initial Missteps
Associations Now
JANUARY 28, 2014
production—and has been steadily losing market share to other apple varieties. On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho. that the product really started cooking with gas. The reason it did should sound familiar to a lot of tech decision makers. What gives?
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