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Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

I’m talking about books that help you grow by developing your time-management, leadership, and interpersonal skills. I simply stated that I was looking for “non-fiction books on any topic (personal finance, leadership, culture, biographies, etc.).” No, I’m not talking about the latest young adult fiction novel. About The Author.

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Marketing the Future: Learn From the Mac’s Initial Missteps

Associations Now

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho.

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Best of the Web: March 2014

Association Adviser

The Idaho Statesman. Association Leadership (Texas Society of Association Executives). ASAE 2014 Marketing Membership & Communications Conference. Best of the Web AM&P ASAE Associations CalSAE creativity Exchange Events Graymail Infographic Membership & Marketing Conference Mentoring Snapchat TSAE'

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