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Failing to Convert

Idea Architects

The wonderful Indianapolis Museum of Art is free to all visitors, so becoming a member is an optional activity. When someone gives you the privilege of their attendance at a performance, their attention on your website or to your newsletter (if I subscribe to your monthly newsletter will I have to wait 30 days before I get any content?),

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Cultivating engagement: what do you care about?

Idea Architects

Care/Don't Care by Jamie Pawlus • Indianapolis Cultural Trail Think of the last time that someone asked you about your passions. All the hours volunteers and staff spend trying to figure out which programs or services people want, what content in magazines or newsletter they will read, which volunteer opportunities will be most appealing.