Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. 1 CAE credit.

Revenue 363

Revenue Strategy Team Content 363

Smooth The Path

JUNE 26, 2018

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.

Committee 83

Committee Recruiting Recruitment Team 83

Smooth The Path

MARCH 10, 2016

These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans. My guess is because we are the voice of the industry or the voice of the profession we have to be more inclusive. Welcome everyone but partner with the best members. They focus on the top of the pyramid.

Member Insights 60

Member Insights Innovation Industry Content 60

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Want to indulge?

Revenue 39

Revenue Education Strategy Technology 39

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? The Future of the Event Industry Summit 2022. Wed 2/16 at 1 p.m.

Content 39

Content Strategy Technology Analysis 39