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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

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Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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Food Marketers Raise Concern Over Calorie Regulations

Associations Now

A section of the Affordable Care Act requires food companies to list calorie counts on menus or food marketing, but a grocery industry organzation is calling foul. The Food Marketing Institute (FMI), an association that represents supermarket retailers such as Kroger Co.,

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Four Tactics That Helped the Plant Based Foods Association Deliver Wins

Associations Now

With a focus both on being a helping hand for retailers and giving members a collective advocacy voice, the Plant Based Foods Association is in the midst of an industry upswing. But the field is certainly having a moment going into 2020, and you can give PBFA credit for helping the industry make the most of the opportunity.

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The Big Picture: Continue the Conversation

The Big Picture

A big-picture view of issues and trends affecting associations - in Mississippi and nationally. You can use BackType to keep track of your own comments, follow the others of leaders in your industry, or keep track of what is being said about your association in blog comments. [ Mississippi. The Big Picture. Shawn on Facebook.

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Design Group Pushes Back on North Carolina’s HB2

Associations Now

The measure became law at a key time for ASID’s members—less than a month before the semiannual High Point Market, the largest furniture tradeshow worldwide and North Carolina’s largest event by economic impact. More recently, Georgia and Mississippi passed similar measures.