HighRoad Solution

JULY 23, 2020

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry.

Newsletter 78

Newsletter Member Engagement Content Marketing 78

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Association Analytics

JUNE 16, 2023

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has b.

Newsletter 321

Newsletter Industry Member Engagement Resources 321

Nimble AMS

MAY 13, 2021

Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost So how can you recruit, reach, and retain members to achieve these strategic goals? Watch now.

Member Engagement 78

Member Engagement How To Newsletter Certificate 78

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Protech

MAY 11, 2023

In this article, we’ll discuss three ways you can boost engagement with your members’ online community : Use a member engagement app. Create branded eCards for members to send. You know your members best, so make sure to tailor each of these strategies to their preferences. Use a member engagement app.

Member Engagement 52

Member Engagement Innovation Library Newsletter 52

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. With industry giants like Google and Yahoo! 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters.

Social Media 195

Social Media Strategy Revenue Marketing 195

Smooth The Path

FEBRUARY 12, 2019

She reads many of the publications and newsletters. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Because of her efforts a handful, or more, new members join each year. Would you like to double the number of very engaged members, like Arlene, at your association?

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 160

Member Engagement LMS Discount Education 160

Reid All About it

APRIL 12, 2024

Chapter Engagement, Structure & Programs (CRVM Crunch & Munch) Discuss the future of chapters, including how to address smaller unsustainable chapters, keep members engaged within chapters, and what to do for members whose chapters have disbanded. With industry giants like Google and Yahoo!

Revenue 210

Revenue Strategy Price Newsletter 210

Reid All About it

FEBRUARY 9, 2024

.* – Consultant Open House in the Association Marketplace Come explore this new space for Association Professionals to connect with colleagues, learn about what’s new in the industry, and share their expertise and experience. Bring your ideas for adding value to your professional life. More info/register. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

JANUARY 28, 2022

2022 STR Industry Trends. Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JANUARY 29, 2021

Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated. Learn how to leverage the fundamentals of email engagement for your newsletter.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership.

Strategy 169

Strategy Social Media Discount Newsletter 169

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

NOVEMBER 26, 2021

While we don’t know what the next global crisis, for-profit competitor or industry disruptor will be, associations can make strategic investments now to ensure they’re prepared to navigate disruptions when they inevitably arrive. How to Rethink Your Association’s Newsletter from the Ground Up. Wed 12/1 at 11 a.m. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Membersuite

FEBRUARY 21, 2023

You can then create more detailed value propositions for member segments. Member engagement. Members who are not proactive about their membership are not likely to reap its benefits. Renewal is the goal driving your member engagement strategy. Choose members-only benefits, when possible. Onboarding.

How To 106

How To Newsletter Member Engagement Review 106

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. Try making your association’s Professional Development Day free to members.

How To 75

How To Course Tips Education 75

Reid All About it

MARCH 17, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Valuable information for associations! But do you? 1 CAE credit.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. State of the association industry. But do you? 1 CMP credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Freestone

FEBRUARY 29, 2024

With the right LMS, you can offer flexible and accessible learning options for your members. An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program.

LMS 52

LMS How To Certificate Learning Management System 52

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. How can you encourage them to lean into being active in your association or member organization? Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Higher Logic

MAY 8, 2019

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g.,

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

Nimble AMS

MARCH 31, 2023

How to highlight your association’s advocacy efforts to your members and stakeholders Ensure your members and stakeholders know your association is dedicated to advocating for industry issues. Dedicate space on your association website to update members and stakeholders about your advocacy efforts.

Strategy 142

Strategy Social Media Newsletter Tips 142

Reid All About it

JULY 30, 2021

As members move along the pathway, they develop the skills and experience needed for the task at hand and can see what competencies they need to move to the next level of volunteering. During the pandemic, the Adventure Travel Trade Association (ATTA) added 250 new members and achieved an 80% retention rate—in the travel industry!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Interviews with industry figures.

Content 173

Content Member Engagement Tools Strategy 173

Aaron Wolowiec

JULY 18, 2012

Speakers, vendors, attendees and staff could be invited to transform important topics presented at the conference into valuable resources such as blog posts, newsletter articles, white papers or videos. As members of other industry organizations, what have you seen or experienced that’s uniquely piqued your interest?

Member Engagement 100

Member Engagement Content Conference Social Media 100

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. You’ve got a LOT of competition from a variety of industry sources. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Association Analytics

SEPTEMBER 8, 2022

Start by tracking your members’ behaviors. For example, are they opening newsletters, attending meetings, volunteering? Note that even if you determine new membership types don’t make sense for your association, these segments of non-members engaging with you still represent opportunities for further engagement and incremental revenue.

Revenue 169

Revenue Products Discount Class 169

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% At best 32% open email newsletters.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

MAY 5, 2023

WBT Systems explains how your association can stand out from the for-profit crowd by offering a corporate learning concierge service to industry employers—a good way to spread market awareness, strengthen relationships, and generate additional revenue. AMS requirements. 1 CAE credit. More info/register. It promotes collaboration and teamwork.

Chicago 205

Chicago Education Certificate Revenue 205

MemberClicks

NOVEMBER 30, 2023

You’re at the forefront of your trade association, a vital force in shaping the success of professionals in your industry. It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

JANUARY 21, 2022

Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council. Join us to experience seven in-depth demos from industry partners that are standing by ready to help. Natasha Goodwin, CAE, MS, Senior Director, Marketing and Membership, Information Technology Industry Council. Reducing Member Churn with Predictive Analytics.

Survey 195

Survey Newsletter Price Technology 195

.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Identify Your Public Associations have several broad categories of constituents including members, industry professionals, prospective members, and the public.

Leadership 88

Leadership Social Media Case Study Industry 88