Industry Member Experience Member Insights Member Research 
Smooth The Path
JULY 26, 2018
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?
Smooth The Path
NOVEMBER 15, 2018
Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience. They know everyone and everything.
Smooth The Path
APRIL 5, 2018
Members see three precious days out of the office, away from their families. Take a look at every big issue your staff is debating right now from association administration to trends in the industry. Is your staff’s point of view the same as your members? If not, get closer to your members.
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