Smooth The Path

JULY 26, 2018

We would develop a new member onboarding program maximizing the engagement window of opportunity by engaging new members a bit on the first day they join and then engaging them even more within the first week of joining. Related: The new member engagement rule of three. Association trend watch: member experiences.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Reid All About it

JULY 9, 2021

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. CAE credits. More info/register. Transactions Corp.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

FEBRUARY 18, 2020

It felt so great that a rock star in the industry took the time to talk to me. She immediately made me feel more confident. After that, I didn’t have any trouble introducing myself to other attendees. I later learned she was on the board. or, The community is great. Whenever I ask a question in the listserve I get ideas that work.

System 125

System Conference Industry Member Research 125

Smooth The Path

DECEMBER 14, 2015

In fact many associations focus on broad subsegments within a profession or industry. Going one step further, we typically see segment-able behavior, preferences or problems within our classically defined member categories. We may see members who are more forward thinking than most. And this is a valuable start.

Survey 68

Survey Member Research Industry Member Experience 68

Smooth The Path

NOVEMBER 29, 2016

Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. One of the most common stories I hear in member research no matter the association is first time attendees feel like outsiders. They don’t know the industry lingo but, it seems like everyone else does.

Conference 60

Conference Innovation Committee Team 60

Smooth The Path

APRIL 5, 2018

Members see three precious days out of the office, away from their families. Take a look at every big issue your staff is debating right now from association administration to trends in the industry. Is your staff’s point of view the same as your members? If not, get closer to your members.

Price 74

Price Cost Industry Member Research 74

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. Our members are solving tough business problems and need to practice their creative skills AND they need to learn how to help others in their organization be creative as well.

Social Media 60

Social Media Member Research Tips Education 60