Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Members are busy, and likely they will continue getting busier in the future.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

NOVEMBER 15, 2018

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. On the advancement of the industry or the profession. They know everyone and everything.

How To 90

How To Industry Member Experience Team 90