How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Some associations are seeing exceptional member growth while other associations are seeing a decline. Not all associations are struggling to retain their members, but some are. Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Focusing on one segment of membership, but not on younger members. Does segmenting by member type tell you all that much?

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Related: The new member engagement rule of three.

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Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. Networking is one of the top values we provide our members.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Associations advance America’s economic competitiveness through research and innovation agendas, workforce development initiatives and global thought leader communities. . AA : What’s the best way to figure out what members need?

Ohio 110

Focus on Members Who Love You the Most

Associations Now

Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations’ strategic decisions about what segments to engage. Last week, I continued my exploration of the association industry in the Northeast with the New England Society of Association Executives’ Annual Meeting. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Surely you’re already tracking your association’s overall member-retention rate. What’s your retention rate among first-year members? What’s the rate among members under age 35?