How to Recruit and Engage an Entirely New Generation of Members
Smooth The Path
FEBRUARY 13, 2018
Some associations are seeing exceptional member growth while other associations are seeing a decline. Not all associations are struggling to retain their members, but some are. Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Focusing on one segment of membership, but not on younger members. Does segmenting by member type tell you all that much?