Remove Industry Remove Member Research Remove Recruitment Remove Strategy
article thumbnail

How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Related: How do associations attract younger members? Some, but not all.

article thumbnail

Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

article thumbnail

Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. “What worries you most about your industry in the next three to five years?”

article thumbnail

From the Corner Office: Scott Wiley, CAE

Association Adviser

We need to keep moving the ball down the court aggressively for our members and for the industries we serve. Associations are doing great work to recruit the next generation of leaders. AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members. SW : We do.

Ohio 60
article thumbnail

Focus on Members Who Love You the Most

Associations Now

Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations’ strategic decisions about what segments to engage. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.