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Newsjacking Offers Opportunities for Associations

SCD Group

MARCH 2, 2014

David Meerman Scott “invented” the term newsjacking which he defines as “the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.” Are there events within your industry or profession which you might event-jack to achieve your objectives?

Nebraska 40
Nebraska Social Media Cost Examples 40
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SCD Group: Do "Best Practices" prevent association innovation?

SCD Group

AUGUST 9, 2012

This science helped greatly improve the dairy industry. You CAN clone a cow (apparently), and the cow operates pretty much the same in Iowa as it does in Nebraska. Social Media & Internet have replaced 2 of top 3 r. Cloning, and embryo transplants, became the newer reproductive methods in livestock. Go Mobile!

Innovation 40
Innovation Nebraska Iowa Tips 40
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