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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Every day, associations are launching new initiatives or programs to serve their members and bolster their industries. Press release titles should be relatively short,” Kane said. Release at an odd time. “ Make it personal.

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Manufacturers Group Expands Effort to Fill Industry Jobs

Associations Now

A leading manufacturing association has launched a new website intended to address ongoing employment gaps in the industry. Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM.

Industry 105
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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Keep Your Message Consistent Make sure all communication, like social media , website updates , press releases , or emails to clients, has the same message. Avoid industry jargon and communicate in simple, plain language that your audience and the media understand. Transparency is key. Use these channels to your advantage.

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Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. We’re looking forward to incorporating Kavi’s Workspace tool into the Higher Logic community platform. Read more about the acquisition in our press release.

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IATA Aims for the Ground With New VR Training Tools

Associations Now

Maybe, maybe not, but one fledgling experiment from the airline industry provides an interesting proof of concept. The International Air Transport Association (IATA) recently announced a new virtual reality training tool for ground operations employees at airports. Curious what they came up with? Check out the video above.

Tools 65
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Sustainable Finance Group Looks for Results With Blockchain Tool

Associations Now

A total of 25 signatories—including development nonprofit Bioversity International, think tank European Partners for the Environment (EPE), investment firm Simply Ethical, and decentralized banking platform UnitedCoin—have signed on to partner with the foundation to get the tool off the ground over the next year.

Tools 56
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What’s on the Horizon for Meetings in 2020?

Associations Now

The beginning of a new year comes with lots of industry predictions, and there’s no shortage of them when it comes to meetings and events. According to a press release from Streampoint Solutions , whose FaceReg software was used at the event, 35 percent of attendees took advantage of it. A new year often brings change.