Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Price: Free. Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JANUARY 5, 2024

He shares five resources for getting up to speed and staying informed about AI. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV Using data science, we can model the future state and help make a more informed decision. Non-dues revenue. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. Whether you want to improve your organization’s existing B2B educational content sales or are planning a new program from scratch, you won’t want to miss this free, information-packed event!

Strategy 150

Strategy Marketing How To LMS 150

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Hear how the speaker’s team developed a price elasticity forecast.

Certificate 266

Certificate Denver South Carolina Project 266

YourMembership

JANUARY 31, 2012

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. More Information. Tags: content marketing. Advantages.

Content 150

Content Marketing Social Media Price 150

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Optimist Consulting

MARCH 4, 2013

However, you may feel there is a good business reason to increase prices, so how do you present this to members? I am a member of the Chartered Institute of Marketing and they recently sent through this document (pictured right also) with their renewals paperwork.

Price 100

Price Communications Marketing 100

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. I appreciate keeping informed about current events, but I need beauty in my stream too. New association event. It’s that time again.

Certificate 281

Certificate Price Tools Technology 281

Disciple Media

APRIL 26, 2023

For community members that means a safe, informative and fun place that will enable them to meet new people, expand their minds and further their interests. To top it all off, Disciple provide a variety of pricing models that enables community builders to choose the one that is perfect for their budget.

Price 36

Price Review Video Library 36

YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human. More Information.

Content 150

Content Marketing Software Social Media 150

Membership Marketing

JANUARY 10, 2019

Finally, for recently lapsed members, you have contact information and an established business relationship allowing you to reach out to them through a variety of means including email, phone, direct mail, and for some with texting. Half were offered membership at full price and the second half received a $10 dues discount.

Marketing 74

Marketing Discount Price Review 74

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Association Freak

MARCH 1, 2024

In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth. Transforming Membership Marketing with AI AI-generated content and sophisticated data-driven marketing strategies are transforming how associations attract and retain members.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

SBI

APRIL 24, 2024

Budget Considerations : Allocate resources for accessible registration pricing options, scholarships, accessibility accommodations, and inclusive catering options to ensure that all attendees can fully participate in the event.

Conference 52

Conference Event Planning Committee Survey 52

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability. Industry Focused Stewardship.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

SEPTEMBER 12, 2017

Is pricing too low? Set Prices Carefully. Price is often the number one question people have when buying a product or evaluating a sponsorship offer. Set your prices deliberately, based on the perceived value of each package. Offer a range of pricing and commitment choices to give sponsors choices.

Revenue 222

Revenue Price Newsletter Directory 222

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . – More info/register. Caputo, J.D. 1 CAE credit. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

Leading Learning

DECEMBER 9, 2021

Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. Here are just a few ways you can go about collecting information to determine demand: Survey members/businesses.

Price 90

Price Indiana Course Cost 90

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

Price 40

Price Products Marketing Discount 40

MemberClicks

NOVEMBER 2, 2022

Event days can be overwhelming: your attendees need to figure out how to best spend their time, where they need to be when, and how to access constantly-shifting event information. You can incorporate your sponsors’ logos or other information directly into the app for greater visibility. Promote event sponsors. Wild Apricot.

Conference 98

Conference Price Survey FAQ 98

Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price. marketing'

Discount 150

Discount Price Cost Products 150

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 175

Course LMS Price Newsletter 175

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Associations Now

JULY 27, 2015

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. And how often you’ll be changing that that pricing structure, too.

Price 40

Price New York Discount Products 40

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Membership Marketing

OCTOBER 27, 2021

Data collected over the years from the Membership Marketing Benchmarking Report shows the frequency of dues increases has remained remarkably stable over the past decade. But with tighter finances and resurgent inflation, many of the “as needed” associations may require a price increase. How often do associations raise dues?

Price 52

Price Revenue Newsletter Cost 52