Five reasons why membership is killing association business models: Part I
JULY 17, 2012
Going forward, stakeholder intimacy and empathy, not industry or professional tradition and orthodoxy, must guide the work of business model innovation. Associations Unorthodox Business Model Innovation Strategies for Progress The Future of AssociatingMembership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do.