Five reasons why membership is killing association business models: Part I
JULY 17, 2012
Going forward, stakeholder intimacy and empathy, not industry or professional tradition and orthodoxy, must guide the work of business model innovation. Associations Unorthodox Business Model Innovation Strategies for Progress The Future of AssociatingMembership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do.
Associations Unorthodox e-book available on August 8
AUGUST 7, 2012
Jeff De Cagna said, “Over the last ten years, I have collaborated with a wide variety of associations in the areas of strategy, innovation, governing and the impact of new technologies on the future of associating.
Five reasons why membership is killing association business models: Part III
JULY 31, 2012
The work of business model innovation offers associations an opportunity to reconsider the narrow focus on membership in favor of more open and inclusive approaches to new value creation. Associations Unorthodox Business Model Innovation Strategies for Progress The Future of AssociatingMembership is perhaps the most sacred tenet in all of association orthodoxy.
Three design challenges for 21st century association business models
JANUARY 14, 2013
Despite these difficulties, tradition continues to trump innovation, as selling memberships remains the all-encompassing logic of association business models. Associations Unorthodox Business Model Innovation
Six serious ideas for 2013
JANUARY 3, 2013
At the heart of this fresh way of thinking about business model innovation is the value conversation. Associations Unorthodox Business Model Innovation Making Innovation Happen Strategies for Progress The Future of Associating The New Work of Governing2013 is the year when association leaders will need to get serious about transformation. So as the year begins in earnest, I want to share six ideas on which I will focus my attention over the next 12 months.
Empathy, new value creation and the stakeholders of the future
APRIL 8, 2013
Serendipity, empathy and discovery are essential ingredients of new value creation that can be combined in appropriate measure through the work of innovation. Empathy imbues the work of innovation with greater meaning, and surfaces richer insights into the best opportunities to co-create radical new value with passionate stakeholders. Business Model Innovation Making Innovation Happen Strategies for Progress #sixseriousideas
Associations Unorthodox Shift #3:Eliminate budgets
SEPTEMBER 4, 2012
This approach challenges association leaders to become more comfortable with short-term ambiguity, better equipped to make good decisions at the pace of the external environment and more open to investing in continuous innovation that can create purposeful and profitable new revenue streams. The elimination of budgets will make it far simpler for associations to adapt to the demands of rapid innovation today and going forward.
Join Jeff for P.I./TMA Resources Executive Breakfast on March 6 in Alexandria, Virginia
JANUARY 30, 2013
Join Jeff De Cagna of Principled Innovation on Wednesday, March 6 for the P.I./TMA This executive breakfast, based on the Jeff’s provocative article in the March 2013 issue of Associations Now, as well as his hands-on experience as a nonprofit board member, will help CEOs and other senior leaders better understand the board beliefs and actions that run counter to effective business model stewardship and innovation.
My new Associations Now article is now live!
MARCH 1, 2013
Business Model Innovation The New Work of GoverningMy brand new Associations Now article on boards and business models is now available online.
Asking different questions: MMCC 2013 edition
JUNE 3, 2013
IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email. Associations Unorthodox Business Model Innovation Strategies for Progress “Is the association model broken?” ” “What does ‘member’ mean to you?” ” “Do we need a new membership model?” ” “Is membership dead?”
Making Innovation Happen Survey: Sharing Key Results
AUGUST 12, 2012
Making Innovation Happen Survey. A key takeaway from the survey results is that while association CEOs are focused on driving innovation primarily as a cultural intervention, they are having less success with building innovation as a sustainable organizational capability. This may help explain the top five priorities they have identified for the next twelve months: Building board support and encouragement for innovation. Business model innovation.
Join Jeff for Better Boards Workshop on March 8 in Denver
JANUARY 16, 2013
Join Jeff De Cagna of Principled Innovation on Friday, March 8, 2013 in Denver for a full-day workshop on Building Better Boards , presented by the Colorado Society of Association Executives. Registration for the workshop is now open.
Serious Questions: Are associations dead?
OCTOBER 18, 2012
Associations Unorthodox Business Model Innovation Strategies for Progress #seriousquestionsIn August, I launched the P. Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Today, I am publishing what I wrote on the September 2012 Serious Question of the Month on the P.I. The September 2012 Serious Question of the Month. Are associations dead?
Overcoming the association value gap: part I
MARCH 25, 2013
IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email. Business Model Innovation Strategies for ProgressThis post originally appeared on the Associations Now Leadership Blog on March 7, 2013.
P.I. Making Innovation Happen Survey is now open
JUNE 9, 2012
The inaugural Principled Innovation Making Innovation Happen Survey for Association CEOs is now open and accepting responses. As innovation becomes a more significant strategic priority in the association community, Principled Innovation will be tracking the challenges association CEOs face in making innovation happen within their organizations. Since Principled Innovation is seeking to attract as many responses as possible, P.I.
Associations Unorthodox #5: Collaborate everywhere
OCTOBER 7, 2012
Yet while having a central location to house face-to-face staff and voluntary activity offers certain benefits, the association headquarters also can be the physical embodiment of the bureaucratic inertia and risk aversion that too often slows the pace of organizational progress, especially in the areas of strategy and innovation.
Jeff De Cagna to deliver keynote at CESSE 2013 Annual Meeting
MARCH 31, 2013
Jeff De Cagna , chief strategist and founder of Principled Innovation, has been selected as the opening keynote speaker for the Council of Engineering and Scientific Society Executives (CESSE) 2013 Annual Meeting. If your association would like to book Jeff as a keynote speaker, please contact him through the Principled Innovation website with details of your inquiry.
Why business model thinking matters to associations
JUNE 9, 2012
Finding the next trajectory of association success begins with the challenging yet necessary work of business model innovation. Business model innovation demands that associations identify imaginative ways to create and deliver radical new value to their stakeholders, begin building future market share and capture sustainable revenue streams back into their organizations. With this in mind, the CEO must be the primary driver of constant business model reinvention and innovation.
It’s all about boards and business models in March!
FEBRUARY 27, 2013
Business Model Innovation The New Work of GoverningIn support of my new article, “Trapped in the Past,” a.k.a. “Five Reasons Why Boards Are Killing Association Business Models,” that will appear in Associations Now next month, I have a few activities on the calendar to which members of the association community are invited. Here is a list of what is planned so far: March 6– P.I./TMA
Serious Questions: What will it take for your association’s stakeholders to thrive?
SEPTEMBER 13, 2012
The ways in which associations answer this question certainly will exert great influence on how future value propositions, stakeholder segments and stakeholder relationships are defined, and will help shape future organizational investments in innovation. Associations Unorthodox Business Model Innovation The Future of Associating Uncategorized #seriousquestionsLast month, I launched the P. Serious Questions newsletter.
Announcing the Making Innovation Happen Survey!
JUNE 4, 2012
It is my great pleasure to announce that Principled Innovation is launching the inaugural Making Innovation Happen Survey for Association CEOs this morning! is launching the inaugural Making Innovation Happen Survey for Association CEOs this morning. Making Innovation Happen
Making Innovation Happen Survey: Preliminary Results
AUGUST 6, 2012
In preparation for ASAE’s Annual Meeting next week, I wanted to share some preliminary results from the Making Innovation Happen Survey we conducted during the month of June. Associations CEOs believe other stakeholders trust their innovation decisions, but in return they express less confidence in some of those stakeholders when it comes to pursuing the work of innovation. Making Innovation Happen
ASAE12 Making Innovation Happen workshop agenda released
AUGUST 1, 2012
The agenda for Jeff De Cagna’s upcoming Making Innovation Happen workshop, to be presented during ASAE’s 2012 Annual Meeting (ASAE12) in Dallas, is now available for download [PDF]. The workshop will focus on three critical aspects of innovation for associations: The role of business model thinking in making innovation happen. Building board support for making innovation happen. Capturing resources for making innovation happen.
Jeff De Cagna elected chair of RedRover Board of Directors
NOVEMBER 1, 2012
Jeff De Cagna FRSA FASAE, chief strategist and founder of Principled Innovation LLC, has been elected chair of the RedRover Board of Directors. Jeff De Cagna FRSA FASAE, chief strategist and founder of Principled Innovation LLC, has been elected chair of the RedRover Board of Directors.
Read Jeff De Cagna’s latest article on business model innovation
SEPTEMBER 9, 2012
Jeff De Cagna’s latest article on business model innovation, “Designing Association Business Models for the Network Age,” is now available for download. If you would like to collaborate with Jeff on the critical work of innovating your association’s business model, please send an inquiry with the details of your request.
Overcoming the association value gap: part II
APRIL 2, 2013
To make this happen, boards, CEOs, C-suite executives, and other contributors need to think beyond orthodoxy and embrace a 21st-century sensibility in their pursuit of business model innovation. IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email. Business Model Innovation Strategies for Progress
The era of strategic planning is over
JULY 11, 2012
Associations unable to generate organic growth through innovation. Associations Unorthodox Business Model Innovation Making Innovation Happen Strategies for Progress
Jeff De Cagna serving as curator for ACE Symposium on July 12
APRIL 28, 2013
Jeff De Cagna FRSA FASAE , chief strategist and founder of Principled Innovation LLC, is serving as curator and provocateur for the inaugural Association Chief Executives (ACE) Symposium , to be held on Friday, July 12 at The Gannett Building in McLean, Virginia. In addition, noted thinker Seth Kahan , author of the new book, Getting Innovation Right , will be the keynote speaker. Symposium attendees will receive a complimentary copy of Getting Innovation Right at the event.
Associations Unorthodox Shift #1: De-emphasize membership
AUGUST 21, 2012
To have the chance to flourish going forward, associations must pursue the complex yet essential work of business model innovation. Associations Unorthodox Business Model InnovationOver the next six weeks, I will publish a post on each of the six shifts presented in my new e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future , created in collaboration with CHIEF. If you have not done so already, I hope you will download the e-book today.
Jeff De Cagna to speak at ASAE12 in Dallas
JULY 23, 2012
Jeff De Cagna, chief strategist and founder of Principled Innovation, will be one of the speakers at ASAE’s 2012 Annual Meeting (ASAE12) in Dallas, Texas next month. The schedule of Jeff’s formal and informal sessions is below: On Sunday, August 12 from 1:30 pm-5:30 pm CDT, Jeff will present a four-hour workshop, “ Making Innovation Happen: An Executive Learning Experience for Association CEOs ” in Room D161 of the Dallas Convention Center.
Sign up for Serious Questions
JULY 8, 2012
In early August, Principled Innovation will launch Serious Questions, a regular electronic briefing for senior association leaders. Each month, Serious Questions will explore a new “serious question” facing the association community, provide a curated selection of useful readings for association executives and share other announcements and offers from Principled Innovation.
Associations Unorthodox Shift #2: Crowdsource strategy
AUGUST 28, 2012
This process makes it easier to identify serendipitous opportunities for collaboration and experimentation, as well as surface hidden assets that can be used to make innovation happen. By allowing control over strategy to flow away from organizational elites, and toward passionate and connected stakeholders, associations can make the most of their progress challenges as wellsprings of learning and innovation.
Jeff De Cagna joins ATA Board of Directors
JULY 10, 2012
Jeff De Cagna FRSA FASAE, chief strategist and founder of Principled Innovation LLC, has been elected to the American Tinnitus Association (ATA) Board of Directors. “ATA is extremely pleased to add Jeff De Cagna’s invaluable experience and original insights on business model innovation and future-focused stewardship to our leadership team.
SEPTEMBER 30, 2014
If you want a thriving organization you need to innovate. If you want to innovate you have to have a culture that supports it. Innovation within an organization requires a culture that champions innovators. . Create an environment for innovation.
What is Innovation?
SEPTEMBER 12, 2012
I facilitated a staff retreat for a department within a larger association yesterday, and they asked me to talk to them about innovation. Innovation is more than just change. But that’s not innovation. This is innovation.
Association Outside In Innovation
AUGUST 5, 2015
With so much new technology available, should associations develop an innovation strategy? If technology is a delivery mechanism to deliver impact on member business outcomes, then it’s an example of Association Outside In Innovation. Association Outside In Innovation?
Data Driven Innovation
SEPTEMBER 9, 2015
If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions? Data Driven Innovation. The post Data Driven Innovation appeared first on Potomac Core Consulting.
Obtaining Post-Conference Buy-In to Innovation
AUGUST 8, 2013
For most organizations, the challenge is not the innovative thought. The post Obtaining Post-Conference Buy-In to Innovation appeared first on YourMembership.com. Membership Management conference innovation
Innovating the Lean Startup Way
DECEMBER 7, 2015
This one was co-authored with Guillermo Ortiz de Zarate of the National Council of Architectural Registration Boards, and it's titled " Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. " Associations Innovation
Funding Industry Innovation
NOVEMBER 3, 2015
Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation.