An Integrated Digital Strategy Is a Lifeboat in Turbulent Water


Travis Cheatham, Director of Technology Operations and Digital Solutions at the American Association of Clinical Endocrinologists, has firsthand understanding of how the right approach to technology can impact an organization’s ability to navigate tough times. If COVID-19 has brought your association’s technology deficit out of hiding, Travis’s perspective on AACE’s digital transformation will be both helpful and hopeful. Technology Builds a Foundation for Culture.

From Relevance to REVOLUTION. It's NOW or NEVER: Why.

Tom Morrison

Why Boards Need to Innovate. Posted in the January Edition of ASAEs Associations Now Associations are currently experiencing one of the biggest dynamic shifts in technology and demographics ever experienced in human history. Engaging with the concepts of innovation and change isn’t about making some radical shift that disrupts the association so much it splits the membership. Below are three keys for tapping into innovation as a board member.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Using Data and Social Media for Social Justice Outcomes: TIG 2013 Keynote

Beth Kanter

I’m in Jacksonville, Florida today to open the plenary session of the Legal Services Corporation Technology Innovation Grant Annual gathering. While most organizations are using technology to realize their missions, few are effectively measuring the results. The last time I keynoted was five years ago! This session is my first interactive keynote based on the content of my book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine.

How to Be a Real Change Agent in Your Association

Tom Morrison

Associations are currently experiencing one of the biggest dynamic shifts in technology and demographics ever experienced in human history. So many Boards are controlled by a predominantly baby boomer generation, who in large part, rebel against making any radical changes away from how “its always been done”, and adapting their associations into the technology age. The best example in everyone’s face right now is “social technologies.”

Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After eight years in Louisiana, I ran a chapter in Jacksonville, Florida for six years and then came up to Atlanta to run this chapter in 1995 where I’ve been ever since. I attribute the success of that program to a wise, longstanding member who saw two things we needed to get out in front of: (a) young leaders and (b) technology. They are the creators and innovators who see the challenges and want to make a difference.

From Relevance to REVOLUTION. It's NOW or NEVER: Staff.

Tom Morrison

This is usually where most of my innovation happens by the way J. As I pondered the question, I then started asking myself, do we have the means already in-house, technology wise, to engage an inter-office structure that could equate to a 24/7 staff meeting, where when we sat down, everyone “already” knew the updates, thereby making staff meetings shorter and more targeted at more effective brainstorming, due to everyone already being “in the know”?

From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Now having a little time to digest my thoughts after ASAE, my goal is to lend some reality thoughts from a CEO who is living the dream, and the success of an association that has grown over 500% in net surplus in 5 years, increased its membership 7.5%, and increased average revenues per member by almost 30% in the same time frame.And I have a board and membership, that looks just like any other baby boomer group (I put their picture up in my ASAE Innovation Session).

So Why Social Media for Your Association? CONNECTION!

Tom Morrison

The world of business is changing every day, and it is critical for associations to tap into the innovations in technology to help enhance our value to members and create a connection between them that cannot be separated. You can’t just build it and they will come, you have to have a “reason” for them to tap into the technology. Failure to engage your members online will leave the door open for someone else to steal your innovation and relevance.