Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Aaron Wolowiec

OCTOBER 11, 2016

Most of us realize innovation is key to driving a business forward. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations either fully support innovation or not at all.

Social Media 191

Social Media Innovation Survey Education 191

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

Discount 52

Discount Social Media Examples Strategy 52

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

YourMembership

APRIL 24, 2014

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. This week we’ve put together a summary of the most powerful association marketing recommendations that our thought leaders discussed in their presentations. Utilize NeuroMarketing Strategies.

Marketing 150

Marketing Social Media Resources Content 150

Association Navigator

OCTOBER 8, 2012

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.

Social Media 100

Social Media Chicago Report Communications 100

GrowthZone

AUGUST 3, 2023

Chamber of the Year Winners The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. The award recognizes excellence in operations, member services, and community leadership. Chambers are natural conveners, sharing stories that inspire and spur action.

Long Beach 148

Long Beach Iowa Video Utah 148

The Big Picture

MARCH 14, 2012

Integrating social media into the association communication mix. Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? Posted at 11:31 PM in Social Media | Permalink. Innovation. Leadership. Social Media.

Social Media 100

Social Media Communications Mississippi Case Study 100

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start.

Tools 195

Tools Education Newsletter Chicago 195

Spark Consulting

SEPTEMBER 25, 2013

What’s your leadership mindset: linear or exponential ? Does increased social media use make people more unhappy ? blog roundup innovation leadership marketing membership social media Associations Now branding Eric Lanke Inc. Innovation Excellence Jamie Notter Wired'

Social Media 150

Social Media Innovation Leadership Member Engagement 150

Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. That’s why marketing often falls prey to the classic spray and pray model. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

DECEMBER 18, 2013

Leadership teams in big organizations must adjust their approach to tackling issues that inhibit innovation. Reassess the mess and create a more structured environment to stimulate innovation. Reassess the mess and create a more structured environment to stimulate innovation. Never Too Late To Innovate.

Social Media 40

Social Media Innovation Tips Team 40

Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

Social Media 150

Social Media Innovation Survey Leadership 150

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ?

Social Media 150

Social Media Innovation Review Technology 150

Spark Consulting

JANUARY 8, 2014

Social media trends for 2014 (aren’t some of these the same “trends” we’ve seen for the past 5 years?). Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Ad trends for 2014 (is mobile advertising really going to be that big?).

Social Media 150

Social Media Case Study Innovation Leadership 150

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. Member app.

Certificate 281

Certificate Price Tools Technology 281

Spark Consulting

JULY 31, 2013

New data proves that diversity promotes innovation. Social Media Examiner has some great tips for becoming a thought leader in your industry , and isn’t that one of the things all associations want? (In MIT’s Technology Review has some good (and less rah-rah) information on the Gmail changes as well.

Social Media 150

Social Media Review Video Innovation 150

Aaron Wolowiec

OCTOBER 11, 2016

Most of us realize innovation is key to driving a business forward. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations either fully support innovation or not at all.

Social Media 100

Social Media Innovation Survey Education 100

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That! Event apps.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. Tue 8/29 at 12 p.m.* – Driving an Innovation Strategy. Associations must innovate or become obsolete. – Top Social Media Tools to Boost Your Event Marketing.

Social Media 153

Social Media Survey Tools Innovation 153

Jamie Notter

OCTOBER 18, 2011

Leadership insight.right when you need it. Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? But those drivers are bigger than social media.

Social Media 70

Social Media Innovation Leadership Marketing 70

Spark Consulting

JULY 10, 2013

It’s a little late, but the Declaration of Innovation. What is your social media genotype ? blog roundup community cool technology innovation leadership marketing membership social media Anna Caraveli Association Jam Associations Now HubSpot Innovation Excellence productivity Shelly Alcorn SocialFish Technology Review'

Social Media 150

Social Media Innovation Review Technology 150

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. The Most Innovative Campaigns in Digital Advocacy.

LMS 361

LMS Revenue Tips America 361

Spark Consulting

OCTOBER 30, 2013

How do you market your value as an association? blog roundup cool technology innovation leadership marketing membership social media young professionals Altimeter Group Associations Now Christina Smith Facebook Innovation Excellence Jamie Notter John Haydon professional development Sarah Hill Technology Review'

Social Media 150

Social Media Innovation Review Technology 150

Spark Consulting

FEBRUARY 12, 2014

blog roundup innovation leadership management marketing social media Amanda Kaiser customer service Deirdre Reid Facebook Harvard Business Review Internet privacy Shelly Alcorn Twitter' And what does that mean for its longevity prospects? Big companies infringing on privacy to make money with ads?

Social Media 150

Social Media Review Innovation Leadership 150

Spark Consulting

OCTOBER 24, 2013

blog roundup cool technology fundraising innovation leadership marketing membership social media Associations Now Beth Kanter sxsw Technology Review Twitter Wikipedia' Set some time aside to read and digest this one. sxsw and its discontents : what are the ethical implications of new technology?

Social Media 150

Social Media Review Technology Innovation 150

Spark Consulting

MARCH 26, 2014

The key to innovation? blog roundup innovation leadership marketing membership social media Associations Now Copyblogger Facebook John Haydon online advertising professional development Shelly Alcorn Technology Review Twitter' Want your email appeals to be more effective?

Social Media 150

Social Media Review Innovation Tips 150

Reid All About it

DECEMBER 3, 2021

Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). James Marquis (moderator), Chief Innovation Officer, 501Works.

Revenue 195

Revenue Technology Innovation Social Media 195

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. Member mobile app. Dirty data. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Demystifying Event Marketing. Tue 12/3 at 12 p.m.

West Virginia 360

West Virginia Washington DC Revenue 360