Innovation and Optimism Drive Membership Growth

Associations Now

And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. That could be a cause for concern, and I think it emphasizes the need for associations to continue to make changes that are bold and meet members’ needs.”.

10 Traits of an Innovation Mindset for Your Association

.orgCommunity

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. Curiosity is the spark that leads to innovation.

Chapters Could Be Replaced by Special Interest Groups

Smooth The Path

Special interest groups (SIGs) deliver unique value to members. SIGs: Allow members to shortcut the process of networking and get connected with the group who cares about the same issues.

Make More Time by Adopting Minimalism at Your Association

Smooth The Path

More time to spend with family and friends, more time for experiences, more time to do things that feel meaningful. Sometimes what members need is a deeper relationship with the association, with us the staff, and with each other. Improve the member experience with curated networking.

The New Soft Skill for Association Professionals

Smooth The Path

We learn to engage members more and the dividends slowly pay off. We try different communication, innovation, and change strategies, some work and some don’t. We find that the most engaged members are engaged personally and this takes time.

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Commonly Used Association Goals Doomed to Failure

Smooth The Path

Or improving member engagement with no strategy for innovation or change. Why not try to maintain the percentage of members from the pool of desirable members? Why not work on strategies to involve existing members more?

Are Associations Prepared for Member Career Churn?

Smooth The Path

Helping attendees personalize the conference, extending the life of the conference, and creating inquiry and curiosity are inherently engaging and will engage members. It means we have to get a lot better at attracting new members and engaging new members.

Association Culture Projects Outward Upon Potential Members

Smooth The Path

Board members can see staff culture. Members can see the staff and board culture. Prospective members can see the member culture. Great member cultures, board cultures, and staff cultures attract great members, board members, and staff members!

Association Blunders Make Us Want to Stick Our Heads in The Sand

Smooth The Path

Because we think the way we think not the way our members think. We are worried about hitting deadlines, not lagging behind, alerting members to trends and hot topics. One way is to put ourselves in our member’s shoes more often than not.

What Members Will and Won’t Do

Smooth The Path

Members won’t do that. Members won’t take the time. Members won’t pay that much. Members just want stuff for free. Members don’t know what is good for them. Members leave associations without a sound. How much do our words affect our thoughts?

Common Trap for Association Professionals

Smooth The Path

He should be excited to take this leadership position. ” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. I’m used to eggs in the morning,” says a member.

People Like Me Join an Association Like This

Smooth The Path

It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. It is harder, but maybe more useful, to say this association is for the innovators. Who are your best members?

Associations Are Lagging Behind, Is It Because We Are Not Playing Enough?

Smooth The Path

This is a big opportunity for associations: We can prove to our members and within our professions and industries how critical play is to the kinds of goals we are trying to achieve. We can show our staff, board members and members how to make use of play.

6 Association Management Tips from Steve Jobs

Socious

The kind of leadership that Steve Jobs practiced not only inspires admiration, but motivates action. Associations can learn a lot from Steve Jobs and his vision to create an enjoyable user experience and brand culture. You should pay attention to your members and your staff.

Achieve more: The art of collaboration

Aaron Wolowiec

As part of my ongoing series titled “Achieve More,” I’m profiling this month the role of collaboration in the development of dynamic, meaningful, and compelling education and networking experiences. A few years ago, the Michigan Society of Association Executives (MSAE) introduced a new award recognizing innovative collaboration. I was fortunate enough in 2011 to attend ASAE’s Invitational Forum on Leadership and Management.

Association Brain Food Weekly: 5.10.19

Reid All About it

Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. Some associations are experimenting with a membership model that includes free online education.

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Does Your Association’s Structure Stifle Success?

Associations Now

And if you’re not getting anything out of all this noble failure, you’re just imagining exciting and innovative ways to put yourself out of business. Because association board members also tend to serve short terms, there is a ‘not on my watch’ temptation,” they write.

Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

The best opportunities are those which make your member experience fabulous, serve the business goals of the sponsor and drive your revenue. Your own members are likely doing more business-to-business work than ever before. Istock_Credit_NicoElNino.

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Association Brain Food Weekly: 04.26.19

Reid All About it

Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Hear key takeaways from the presenters’ experiences working with association executives to deliver conference education.

Association Brain Food Weekly: 11.30.18

Reid All About it

She says in her post, Your Members Feel Very Alone : “One of the first soft benefits many new members receive from their association is realizing for the first time they are not alone.” Find out on Association Success what Marice Fernando did to retain these longtime members.

How to Approach a Potential Sponsor the Right Way

Moery Company

The best opportunities are those that make your member experience fabulous, serve the business goals of the sponsor, and drive your revenue. Your members are likely doing more business-to-business work than ever before. IStock_Credit_Ahmetov_Ruslan.

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Association Subculture: WIFM? Bah. WIFU!

Association Subculture

is the bane of association leadership. The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations. But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience.

Association Brain Food Weekly: 8.22.16

Reid All About it

What I Know For Sure About Leadership (Association Chat on Huzza). In this chat, hosted by KiKi L’Italien, founder of Amplified Growth, hear what Moery knows for sure about leadership. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday).

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Association Brain Food Weekly: 6.14.19

Reid All About it

Wouldn’t members always open emails from their association? Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.

Is Your Association at a Crossroads?

Association Adviser

Tremendous insight, vision and leadership capabilities despite being introverts, according to Susan Cain , best-selling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. Thanks to mobile, members are dictating their experience with associations, not the other way around. If you’re asking the right questions and acting on what members tell you, data-driven organizations will be more successful than those driven by instinct and intuition.

Association Brain Food Weekly: 8.25.17

Reid All About it

The weekly list of free webinars and events for the association community… Amanda Kaiser (aka Smooth the Path) has partnered with Dynamic Benchmarking on the association community’s first benchmark survey on new member onboarding. Associations must innovate or become obsolete.

Liftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation

.orgCommunity

It involves harnessing computing power to solve problems and to deliver new and more meaningful member experiences. Like the entertainment giant, HFMA wanted to make it easy for members to access all the content they need for success, in the formats they enjoy, for a competitive price.

Association Brain Food Weekly: 6.27.16

Reid All About it

Mon 6/27 at 1 p.m.* – Road to Innovation: Why the AMS Platform Supersedes All Else. Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there.

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Community Dream to Reality: Top Five Ways to Prove Value to Executives

Higher Logic

Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI. Leadership will need greater insights and ask, “What is the community story?”.

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“The Beach Was too Sandy”—Happy Members Are a Nonnegotiable

.orgCommunity

But the members who use those systems will. Dr. Karen Bartuch’s recent presentation at.orgCommunity’s Solutions Day event, Making the Unreasonable Happen: The Art of Customer Service in a 24-Hour World, was a great reminder of the need to put our members first. Give Great Experience.

Association Brain Food Weekly: 1.13.17

Reid All About it

The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. – Spark Your Innovation Engine. Hear unique perspectives on the role of innovation in associations today.

Association Brain Food Weekly: 1.13.17

Reid All About it

The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. – Spark Your Innovation Engine. Hear unique perspectives on the role of innovation in associations today.

Daily Buzz: Turn Negative Insights Into Positive Lessons

Associations Now

That’s OK—use it as a learning experience to further your industry. If data suggests that there’s room for improvement—as the most helpful data does—it may not be that the current leadership team ‘created’ that issue. So, new insights show that your strategy isn’t working.

Association Brain Food Weekly: 5.12.17

Reid All About it

She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.” Maybe start with a useful (so useful it’s indispensable) app for your members—oh, and it better be free. – Measuring Your Members’ Engagement.

Association Brain Food Weekly: 2.24.17

Reid All About it

Wouldn’t you like them to be a bit more forthcoming with member data and information about their activities? If you’re an association leader, please participate in the Association Leadership 2020 governance model survey. Presenter: Amanda Myers, director of member strategy, Abila.

Association Brain Food Weekly: 2.24.17

Reid All About it

Wouldn’t you like them to be a bit more forthcoming with member data and information about their activities? If you’re an association leader, please participate in the Association Leadership 2020 governance model survey. Presenter: Amanda Myers, director of member strategy, Abila.

Are Your Members More Tech-Savvy than You Think?

Associations Now

Recent ASAE Foundation research highlights the fact that a good chunk of your members—particularly your newer ones—are likely on the cutting edge when it comes to tech uptake. But just because your members are raring for more technology doesn’t mean you shouldn’t think it over first.

Association Brain Food Weekly: 10.20.17

Reid All About it

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA).

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