Smooth The Path

JULY 12, 2018

From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. For the members who think of the association as a cause, how should you change the association’s strategy, innovation plans, and marketing to meet their needs?

Innovation 74

Innovation Strategy Leadership Team 74

Reid All About it

MARCH 22, 2019

Hear about real-world examples of organizations that integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. good data for every stage of the member life cycle experience. Rosen, President of ML Innovations, Inc. Host: Impexium.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

MAY 14, 2021

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Vasan Selliah, Member Insight and Engagement Manager, CSAE.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 13, 2023

Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Building Member Value in a Post Pandemic World. Host: Event Leadership Institute. CAE credit. Tue 1/17 at 1 p.m.

Revenue 39

Revenue Education Strategy Leadership 39

Smooth The Path

MAY 23, 2017

In our Association Leadership Benchmarking Study , we found that some associations had far more autonomy from the board than others. And this is going to be a tough one for some associations for two reasons. The board structure in some associations slooooowwwwssss decision making. And we are nice. We like consensus.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

SEPTEMBER 13, 2019

Whether it’s due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?” Hear about the insights and campaign experience that have led to hundreds of viral crowdfunding campaigns. 1 CAE credit. 1 CAE credit.

DC 34

DC Washington Revenue Review 34

Reid All About it

FEBRUARY 18, 2022

Jenny Nelson at ASAE highlights three ASAE Research Foundation studies that “provide insight into how leaders can approach change and manage change processes going forward.” How Thriving Associations Are Embracing Innovation and Blazing a New Trail to Relevance. James Marquis, chief innovation officer and CIO, 501Works.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

FEBRUARY 11, 2022

He suggests identifying the sources and magnitude of resistance to innovation within your association and shares an eight-step plan for activating strategic optionality thinking on your board. Host: Event Leadership Institute. Zoe Moore, CDP®, Instructor, Event Leadership Institute, and Principal, Grow with Zomo. Metaverse hype.

Content 39

Content Strategy Technology Marketing 39