Remove Innovation Remove Leadership Remove Member Insights Remove Recruitment

Common Trap for Association Professionals

Smooth The Path

He should be excited to take this leadership position. ” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. I’m used to eggs in the morning,” says a member.

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.