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Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.

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Association Brain Food Weekly: 1.28.22

Reid All About it

For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.

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How Associations Help Under 30s with Career Growth

GrowthZone

Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. LEADERSHIP SKILLS. For young professionals, association membership matters.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Thought leadership is a strategy that seems tailor-made for associations. Here’s one significant challenge.

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Association Brain Food Weekly: 1.8.21

Reid All About it

17 non-negotiable things your email newsletter needs right now. ( The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Shira Lotzar, Career Coach and Recruiter, Purposeful Hire.

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Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership. The future of chapters. More info/register. CAE credits.

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Association Brain Food Weekly: 3.11.22

Reid All About it

ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email.

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