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Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year. Invigorate Revenue

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships. Here’s the approach he’s adopting at HFMA: “When it comes to non-dues revenue, I’d rather pursue a share of mind than a share of wallet.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. That makes finding new non-dues revenue streams and maximizing the ones currently in place a top priority. After all non-dues revenue makes it possible for associations to keep membership dues affordable in the first place.

From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

During an economic downturn, that’s when people tend to forego their regular maintenance and inspections—an important source of revenue for our members. He was a tremendous influence on my own leadership style. I like what [AHA’s Stephanie Drake] said in your newsletter last month , “Manage the talent, not the job description.” ” AA: How about fostering innovation? That’s the future leadership.

Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge – Association Hustle Podcast Episode 236

Moery Company

Now is an incredible opportunity to innovate. 21st century associations must move forward with a little bit of hustle and revenue development at their core. Now is an incredible opportunity to innovate. The bureaucracy, the task forces, and possibly the resistant meeting planners may have their influence diminished as organizations move forward with innovative thought leadership, event programing, and digital promotions.

From the Corner Office: Liz Richards, MHEDA

Association Adviser

When it comes to non-dues revenue, don’t put all your eggs in one basket. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: MHEDA seems to have many different channels for generating non-dues revenue. LR: We try to keep our revenue stream evenly divided so we aren’t too reliant on one specific area. AA: MHEDA has a strong culture of innovation. Liz Richards MHEDA.

Virtual Event Sponsorship Resources for Associations

Moery Company

However, some of those changes and innovations needed to happen, they just occurred earlier than expected and pushed the necessary changes to the top of our to-do lists. Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge Now is an incredible opportunity to innovate.

Pros and Cons of a Virtual Meeting + How to Launch Your Own Virtual Sponsorship Program – Association Hustle Podcast Episode 243

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. There is also an increase in opportunity for content delivery and the ability to include sponsor and vendor thought leadership.

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Now I Really Have Something to Say – Association Hustle Podcast Episode 250

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Books like The Medici Effect , by Frans Johannson, and Where Good Ideas Come From , by Steven Johnson, confirm what weve long known: innovation in one field often occurs when an idea from another is associated into a new context.

Competing in the Digital Age

Moery Company

Give yourself some bandwidth to innovate, to experiment, to try some new things, to do some live videos, to start a podcast. I’ve got so many association clients that are wringing their hands about e-mail open rates, wringing their hands about a newsletter, wringing their hands about a magazine and the business model behind it. Here’s what it’s done to our business: 34% top-line revenue growth and more inbound requests for our services than ever before.

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Five reasons why membership is killing association business models: Part II

Principled Innovation

Most association business models operate on a “two-sided market” pattern in which one side of the market (the membership) receives a subsidized value offer, with the subsidy coming from the more robust revenue streams provided by the second side of the market, typically advertisers, exhibitors and sponsors. s new Serious Questions electronic newsletter! Associations Unorthodox Business Model Innovation Strategies for Progress The Future of Associating

Event Sponsorships Part Two: Research, Learn, and Teach – Association Hustle Podcast Episode 244

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. Over time, I’ve heard sponsors ask for an opportunity to provide thought leadership as the number one request and it is the number one thing that the association declines.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Growing Non-Dues Revenue.

Association Brain Food Weekly: 12.14.18

Reid All About it

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. – How to Overcome Innovation Obstacles in Continuing Education. Influential Leadership: Is your Organization Leading the Pack? Does your core audience trust your organization for related innovations, forecasts, solutions, and connections to valued resources?

Association Brain Food Weekly: 4.12.19

Reid All About it

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Unlocking Revenue by Driving Learner Engagement.

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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. This is accomplished by “pulling” members together and facilitating the sharing of knowledge so that innovative solutions are created to address shared challenges and opportunities. Report an upward trend in 3-year annual revenue.

Association Brain Food Weekly: 9.15.17

Reid All About it

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. – Driving an Innovation Strategy. Associations must innovate or become obsolete. Explore how an orchestrated strategy, concentrating on how informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum.

Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by. Familiarize yourself with the innovative ways you can learn and network with your colleagues in the industry, both inside and outside of the classroom.

Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by. Familiarize yourself with the innovative ways you can learn and network with your colleagues in the industry, both inside and outside of the classroom.

7 secrets of thinking like an entrepreneur

Aaron Wolowiec

On Thursday, April 28, I had the opportunity to present a webinar on learning portfolio audits as part of the CommPartners Education Innovation Series. Business is moving faster than ever, but great leadership means slowing down to take time to focus on doing the things that are most important to your success. blogs, newsletters, websites, magazines).

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. How Design Thinking Helps You Increase Impact and Innovation. Learn how innovative nonprofits (American Red Cross, GRID Alternative, buildOn, etc.) Learn some tips on how to leverage your email marketing tools and create extra revenue at your association.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. How Design Thinking Helps You Increase Impact and Innovation. Learn how innovative nonprofits (American Red Cross, GRID Alternative, buildOn, etc.) Learn some tips on how to leverage your email marketing tools and create extra revenue at your association.

This Week’s Coolest Jobs – November 16

SocialFish

The Director of Sales and Business Development will be responsible for helping build and sustain Trellis’ sales strategy, subscription licensing revenues, all supporting the mission of AAAS to advance science, engineering, and innovation throughout the world for the benefit of all people.The Director is responsible for developing a collaborative and consulting sales relationship with assigned customer accounts and clearly communicating Trellis’ sales proposition in the market.

Awesome Association Jobs This Week – February 23

SocialFish

Our Director of Marketing is a member of the leadership team charged with creating and executing organization-wide strategies to market ATD’s brand, learning programs, conferences, publications, membership, enterprise offerings, and other programs and services. Our Marketing and Business Development Department provides leadership and coordination of all marketing functions. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

A Kick-Ass Community Manager Q&A

Higher Logic

He asked our five innovative community managers some tough questions, and they provided real answers. Matthew Coffindaffer , CAE, Manager, Volunteer Relations, ASAE: The Center for Association Leadership (ASAE). A lot goes into our weekly e-newsletter, too. That’s a real bump in revenue. It's time to get those community management challenges addressed.

Association Brain Food Weekly: 4.20.18

Reid All About it

Anna Ruth Williams explains why thought leadership content works —and she has eight statistics to back up her argument. I know this is a self-serving share, but, seriously, thought leadership content is all about being a valuable resource, establishing authority and trust, and developing relationships with your target audience. Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter.

How to Have the Golden Hand Cuffs on Association Members

Tom Morrison

Things like an informative newsletter, government relations, insurance programs, etc. Remember, in the world of associations, innovation isn't developing the next big mobile app or device. Since our Association put its focus on these 6 areas in 2006, the Association has grown over 18% in annual dues revenue, 28% in per member revenue, and 840% in net worth.with the largest economic downturn in our history.

Association Brain Food Weekly: 4.13.18

Reid All About it

Board Relations and Leadership DC Idea Swap (Washington DC). Hear about some of the key issues and challenges facing association leaders and board members, including governance gaps, board leadership, development needs, fundraising and financial difficulties, and confusion over the Board’s role/responsibilities. Presenter: Brandt Krueger, owner, Event Technology Consulting, and instructor, Event Leadership Institute. Host: Community IT Innovators.

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