Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

Association Subculture: Innovation in Association Management

Association Subculture

Innovation in Association Management. Libraries? Innovate. Deirdre Reid wrote about ASAEs Innovation Talks. WSAE is hosting their Innovation Summit right now. Host your own innovation conversations. innovation. (6). marketing. (2).

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts.

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Friday Top 5

Spark Consulting

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). It’s my Top 5 from digitalNOW.

Executive Connections: Why SLA Must Consider a Name Change

Executive Connections

  Our founder, John Cotton Dana, wrote that the name Special Libraries Association, “was chosen with some hesitation, and rather in default of a better.”    It included key audiences—not just info pros, but also people in fields like IT, HR, marketing and strategic planning.   The terms “special library” and “special librarian” were the lowest-ranking concepts we tested.  Executive Connections.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives.

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Five Killer Graphic Design Tools for Community Managers

Higher Logic

Online content and content marketing is so much more than just text on a page. Even if you aren’t looking for icons, peruse the libraries – it’s vast and diverse, so you might actually stumble across an icon you could use. Community Management Marketing

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Association Brain Food Weekly: 1.4.19

Reid All About it

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Higher Logic

This collective Voice of the Customer (VoC) may hold the key to revamping and innovating business decisions. The marketing automation software company gains insight on what customers need by putting an ear to the ground and listening to them.

Association Brain Food Weekly: 12.21.18

Reid All About it

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. and deploying payments innovations to merchants and consumers. Content marketing experience is helpful.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Innovation Trigger. What should bother us is the possibility of lower educational value being associated with the flood of cheap CE “products” into the market.

15 Books to Jumpstart Your Creative Mojo

Idea Architects

difference by Bernadette Jiwa Another slim book (79 pages), Jiwa frames her work as "the one-page method for reimagining your business and reinventing your marketing." While a bit stilted in tone, the book belongs in your library. creativity design facilitation innovation

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Association Brain Food Weekly: 12.7.18

Reid All About it

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association.

Hot association jobs this week – March 23

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. ALSC is dedicated to the support and enhancement of library service to children and assists its members in engaging communities to build healthy, successful, futures for all children.

Building community with a click

Aaron Wolowiec

It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An

The 6 Biggest Business Benefits of Starting a Branded Online Community

Higher Logic

Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. Drive Product Innovation. What drove your last business initiative?

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs.

The Anatomy of an Effective Customer Community Team

Higher Logic

Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Communities are naturally multi-disciplinary projects.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

The new community platform introduced innovative collaboration capabilities, enhanced overall user experience, and provided scalability to support the rapid membership growth. Megan Lueders, Chief Marketing Officer, Zenoss.

Cool Association Social Media Jobs This Week – March 2

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Manager , Solar Energy Trade Shows – Solar Energy Trade Shows is seeking a highly qualified Marketing Manager who will serve as a key member of the marketing team.

How to Increase Customer Retention with an Online Community

Higher Logic

Customers often share creative ways to resolve issues as well as innovative ways to use products that your company may not have thought of. This practice benefits your company in terms of market relevance and new customer acquisition as well.

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Overcoming Obstacles to Open-Access Publishing

Associations Now

To help highlight the importance of opening scholarly research to the public, the Electrochemical Society announced it was making its entire digital library, which contains more than 120,000 articles, open to the public Oct.

Realignment #2: From Passive Knowledge to Collaborative Discovery

SocialFish

Instead, you watch and talk to your members and decide, for example, to develop a resource you realize would be invaluable to them for gauging their markets and looking up solutions to tough cases: capturing, archiving and making searchable member online insights and conversations.

A Quick Way to Invigorate Your Off-site Meeting

YourMembership Blog

So I figured this would be a good book when I got around to it but as I was browsing the library shelves looking for some books on engagement it was there. Here’s one I’m repurposing into an innovative Friday Fix: Pink talks about replacing your off-site (planning or review) meeting with a FedEx Day. Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software. Solutions. Associations.

Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Discover innovative methods to advance professionally, despite these new challenges.

LMS 153

Unpacking the Association IT Director’s Workout Bag

Delcor

In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts. When you finally make a commitment to going back to the gym (how many times now?),

Learners Want Transformation—What Does It Take to Deliver?

.orgCommunity

Tracy King, MA, CAE, CEO and Chief Learning Strategist at InspirED, is one of those innovators. Grow Market Share. Velsoft — offers a comprehensive library of training materials that cover soft business and IT skills. Trendspotters are great, but trendsetters are golden.

Association Brain Food Weekly: 12.1.17

Reid All About it

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library. Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association.

Tuesday Buzz: Think Toward the Future

Associations Now

Also: The American Library Association brings back a classic David Bowie poster. She notes that all members have problems, and associations prove their value when the benefits and innovations they offer provide solutions.

Design: The Extra Step in Member Benefits

Associations Now

Better marketing, perhaps, but that’s the easiest way out. Better benefits is another, certainly, though that requires some genuine innovation. Library Value Calculator (American Library Association).

Realignment #2: From Passive Knowledge to Collaborative Discovery

SocialFish

Instead, you watch and talk to your members and decide, for example, to develop a resource you realize would be invaluable to them for gauging their markets and looking up solutions to tough cases: capturing, archiving and making searchable member online insights and conversations. What good will it do you if you stock your library with cutting-edge data that is not easily searchable or accessible to busy executives who are constantly on the move?

Associations Speak Up on FCC Net Neutrality Plan

Associations Now

Segregation of the internet into fast lanes and slow lanes will distort the market, discourage innovation, and harm internet users,” IA President and CEO Michael Beckerman said in a statement.

7 Ways To Build An Association Brand Like Bond

SCD Group

It's totally scalable, always on trend, and continually innovative. Additionally, the opening film titles have always been technically innovative, including designer Robert Brownjohn's famous projected type on a shimmering body for Goldfinger in 1964.

Time to Retire Your Platinum, Gold and Silver Sponsorship Levels

Velvet Chainsaw

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. Grain World — Driving Partners, Innovators, Leaders, Experts. Association of College & Research Libraries (ACRL) — Summa cum laude, Magna cum laude, Honor Roll, Dean’s List.

IEEE Launches Open-Access ‘Mega-Journal’

Associations Now

The issue of free access to research on the internet received significant media attention last winter after the suicide of internet activist Aaron Swartz , who was facing criminal charges for planning to openly post academic articles he downloaded from the online subscription-based library JSTOR.

Realignment #3: From Passive Knowledge to Collaborative Discovery

SocialFish

Instead, you watch and talk to your members and decide, for example, to develop a resource you realize would be invaluable to them for gauging their markets and looking up solutions to tough cases: capturing, archiving and making searchable member online insights and conversations.