Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

Association Subculture: Innovation in Association Management

Association Subculture

Innovation in Association Management. Libraries? Innovate. Deirdre Reid wrote about ASAEs Innovation Talks. WSAE is hosting their Innovation Summit right now. Host your own innovation conversations. innovation. (6). marketing. (2).

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3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)


For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts.

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Friday Top 5

Spark Consulting

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). It’s my Top 5 from digitalNOW.

Building Buy-In for an Online Community at Your Association

Higher Logic

According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%). A community is your chance to continue innovating and providing high-value benefits to your members.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download. Bruffey plans to continue innovating with the PUG.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives.

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Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.”

Association Brain Food Weekly: 1.4.19

Reid All About it

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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15 Books to Jumpstart Your Creative Mojo

Idea Architects

difference by Bernadette Jiwa Another slim book (79 pages), Jiwa frames her work as "the one-page method for reimagining your business and reinventing your marketing." While a bit stilted in tone, the book belongs in your library. creativity design facilitation innovation

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Association Brain Food Weekly: 12.21.18

Reid All About it

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.

Association Brain Food Weekly: 12.7.18

Reid All About it

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Higher Logic

This collective Voice of the Customer (VoC) may hold the key to revamping and innovating business decisions. The marketing automation software company gains insight on what customers need by putting an ear to the ground and listening to them.

Association Brain Food Weekly: 5.22.20

Reid All About it

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Stacey Fontenot, Vice President of Marketing, Cvent.

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. and deploying payments innovations to merchants and consumers. Content marketing experience is helpful.

Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association.

Five Killer Graphic Design Tools for Community Managers

Higher Logic

Online content and content marketing is so much more than just text on a page. Even if you aren’t looking for icons, peruse the libraries – it’s vast and diverse, so you might actually stumble across an icon you could use. Community Management Marketing

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association.

LMS 289

Hot association jobs this week – March 23


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. ALSC is dedicated to the support and enhancement of library service to children and assists its members in engaging communities to build healthy, successful, futures for all children.

Building community with a click

Aaron Wolowiec

It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An

A Quick Way to Invigorate Your Off-site Meeting

YourMembership Blog

So I figured this would be a good book when I got around to it but as I was browsing the library shelves looking for some books on engagement it was there. Here’s one I’m repurposing into an innovative Friday Fix: Pink talks about replacing your off-site (planning or review) meeting with a FedEx Day. Smith is the Director, Inbound Marketing at Membership Software Association Management Software. Solutions. Associations.

Changes in Membership Management Software that Could Impact How You Run Your Association


According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Innovation Trigger. What should bother us is the possibility of lower educational value being associated with the flood of cheap CE “products” into the market.

Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Discover innovative methods to advance professionally, despite these new challenges.

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The Anatomy of an Effective Customer Community Team

Higher Logic

Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Communities are naturally multi-disciplinary projects.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

The new community platform introduced innovative collaboration capabilities, enhanced overall user experience, and provided scalability to support the rapid membership growth. Megan Lueders, Chief Marketing Officer, Zenoss.

Association Brain Food Weekly: 12.1.17

Reid All About it

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library. Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association.

How to Increase Customer Retention with an Online Community

Higher Logic

Customers often share creative ways to resolve issues as well as innovative ways to use products that your company may not have thought of. This practice benefits your company in terms of market relevance and new customer acquisition as well.

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Cool Association Social Media Jobs This Week – March 2


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Manager , Solar Energy Trade Shows – Solar Energy Trade Shows is seeking a highly qualified Marketing Manager who will serve as a key member of the marketing team.

The ultimate guide to community management apps

Disciple Media

They are useful for social media marketing, but are limited as they can only gather some data (not all) and they don’t allow for customisation of your community. Content library – You should have easy access to all your content and a simple interface to upload and schedule new content.

Overcoming Obstacles to Open-Access Publishing

Associations Now

To help highlight the importance of opening scholarly research to the public, the Electrochemical Society announced it was making its entire digital library, which contains more than 120,000 articles, open to the public Oct.

Association Brain Food Weekly: 2.10.17

Reid All About it

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization.

Association Brain Food Weekly: 2.10.17

Reid All About it

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization.

Realignment #2: From Passive Knowledge to Collaborative Discovery


Instead, you watch and talk to your members and decide, for example, to develop a resource you realize would be invaluable to them for gauging their markets and looking up solutions to tough cases: capturing, archiving and making searchable member online insights and conversations.

How to Delight Meeting Attendees in 2020

Associations Now

The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility. The Content Marketing Institute created highly interactive education and networking sessions using innovative spaces in the city’s Flats East Bank area.

Unpacking the Association IT Director’s Workout Bag


In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts. When you finally make a commitment to going back to the gym (how many times now?),

Learners Want Transformation—What Does It Take to Deliver?


Tracy King, MA, CAE, CEO and Chief Learning Strategist at InspirED, is one of those innovators. Grow Market Share. Velsoft — offers a comprehensive library of training materials that cover soft business and IT skills. Trendspotters are great, but trendsetters are golden.

7 Ways To Build An Association Brand Like Bond

SCD Group

It's totally scalable, always on trend, and continually innovative. Additionally, the opening film titles have always been technically innovative, including designer Robert Brownjohn's famous projected type on a shimmering body for Goldfinger in 1964.

Design: The Extra Step in Member Benefits

Associations Now

Better marketing, perhaps, but that’s the easiest way out. Better benefits is another, certainly, though that requires some genuine innovation. Library Value Calculator (American Library Association).