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Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Association Brain Food Weekly: 4.12.19

Reid All About it

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Data-driven empathy is especially useful for understanding the ever-evolving needs, interests and aspirations of your members, customers and colleagues. 17 non-negotiable things your email newsletter needs right now. ( More info/register (fee for MPI non-members).

Association Brain Food Weekly: 9.7.18

Reid All About it

WBT Systems provides advice for LMS training during and after implementation. Curated newsletters are where it’s at. A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Here’s another explanation of how to use inbound marketing for member recruitment. Tue 9/11 at 8 a.m.* – Slide Escape: Engaging Your Audience to Generate Solutions.

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Association Brain Food Weekly: 6.22.18

Reid All About it

WBT Systems explains how to develop really good LMS requirements. Newsletters with curated content are the best. The Art of Engaging a Virtual Audience. You’ve taken the steps to introduce innovative e-learning programs, but how do you ensure you get the same level of engagement from your audience? Learn creative and easy to implement tactics for engaging your virtual or hybrid audiences. Member Engagement or Old Baggage?

Association Brain Food Weekly: 4.20.18

Reid All About it

Are you, someone on your education staff, or one of your members an “accidental” instructional designer? You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. What’s more important: the size of your email list or the quality of engagement you have with the people on your email list? and how to get the right statistics to prevent national and chapter level members from leaving.