Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year. Let’s make a bet.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Having a strong non-dues revenue program gives your association the freedom to experiment with new membership models and other innovation projects. __. WBT Systems develops TopClass LMS and is a proud sponsor of Solutions Day 2019.

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Association Brain Food Weekly: 4.12.19

Reid All About it

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Jessica Lane, Director of Client Success, Freestone LMS, Community Brands.

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See the top 10 articles from in 2019

Association Success

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at have published in 2019. What 1 association learned from launching its first LMS : Emily Lubin and her team at LeadingAge tackled the big project of creating an LMS, which has helped them engage with members in a whole new way.

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Association Brain Food Weekly: 6.20.16

Reid All About it

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Learn about innovative tactics that can earn attention, spark interest, and inspire journalists from national papers and top bloggers to cover your events. – Sample Swap for Newsletter Templates.

Member Engagement Strategies: A Guide for Associations


The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. People join associations to stay up-to-date on best practices and innovations in their field.

Association Brain Food Weekly: 4.20.18

Reid All About it

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter. Using Disruptive Innovation for Association Sustainability. Attendees have exclusive access to 12 pre-recorded, expert-led sessions, each focused on the innovative potential of our industry.

Association Brain Food Weekly: 4.13.18

Reid All About it

Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Community IT Innovators. Presenter: Matt Eshleman, Chief Technology Officer, Community IT Innovators. Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA).

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Association Brain Food Weekly: 3.13.20

Reid All About it

The discussion topic for the first portion of the meeting: membership renewals and innovative techniques to drive renewal rates. Learn how to distinguish between LMS reporting and analytics, five must-have metrics for every executive dashboard, how to select your most valuable business data sources, creative ways to combine data for deeper insights, how to manage data overload, and tips for getting started with learning analytics—even with limited data.

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Association Brain Food Weekly: 9.7.18

Reid All About it

WBT Systems provides advice for LMS training during and after implementation. Curated newsletters are where it’s at. Learn how the events industry will be transformed by digital innovation, delivering greater value for event attendees, sponsors, and organizers. See what innovative new structures, best practices, ideas, and solutions were presented.

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Association Brain Food Weekly: 6.22.18

Reid All About it

WBT Systems explains how to develop really good LMS requirements. Newsletters with curated content are the best. You’ve taken the steps to introduce innovative e-learning programs, but how do you ensure you get the same level of engagement from your audience? Presenter: Matt Eshleman, CTO, Community IT Innovators.